Freescale Semiconductor is expected to launch new silicon for Netbooks--devices that it believes will come in below $200--at the Consumer Electronics Show this week in Las Vegas.
The ARM chip architecture-based i.MX51 processor is designed to enable "low-power, gigahertz performance netbooks at sub-$200 price points," according to Freescale, formerly Motorola's chipmaking arm.
Freescale envisions sub-$200 Netbooks
(Credit: Freescale Semiconductor)The definition of a Netbook seems to get redefined every month, as different companies push their distinct vision of the device. And Freescale is no different. While Freescale, like Intel, believes the Netbook is a companion device to the PC, it envisions devices that are more frugal with power consumption and run the Linux operating system. Intel-based Netbooks using the Atom processor typically offer better performance than ARM-based devices and run the Windows XP operating system.
"Because the primary function (of a Netbook) is accessing the Internet, Linux and Firefox are a good operating system and application for that purpose," Glen Burchers, director global marketing for Freescale's consumer products group, said in an interview.
He doesn't see ARM competing directly with Intel Atom processors, which target a higher-end Netbook segment. "ARM based processors can have a play, in addition to x86 (Intel)," Burchers said. 'We don't believe ARM processor will replace x86, but will augment them for a certain segment of the market." Ideally, the Freescale chip would be used in Netbooks that get about eight hours of battery life and sport an 8.9-inch screen.
And ABI Research, a market research firm, forecasts that there should be plenty of space for competing visions of the Netbook over the next several years. ABI expects consumers to purchase 60 million netbooks in 2013, compared with only 182,000 sold in 2007.
Freescale has been working with Pegatron, a wholly owned Asus subsidiary, to develop a reference design that features the 1GHz ARM Cortex A8-based i.MX51 processor, Canonical's Ubuntu operating system, Adobe's Flash Player software, a new power management chip, and the SGTL5000 ultra low-power audio codec.
Freescale's netbook reference design is available now. The company says it is currently sampling the i.MX51 processor and MC13982 power management device to tier-one Netbook customers. Volume production for the i.MX51 device is planned for Q2 2009 to power netbooks designed for the 2009 holiday shopping season, Freescale said.
(Note about Apple Netbook speculation: Freescale says that the "speculation is inaccurate" that its i.MX51 chip will be used in an Apple Netbook, as some reports have stated. "Freescale's netbook approach is unambiguously an ARM/Linux play, and any suggestion otherwise is inaccurate," a Freescale spokesman said Sunday night.)
When Apple converted to Intel in 2005 that was big. But 2008 Intel Atom converts make this look like a small-town baptism.
Overall, it was a good year for the Intel faithful despite the Wall Street financial crisis. Intel handily beat Advanced Micro Devices in the PC processor performance war. (Not coincidentally, AMD was forced to spin off its manufacturing operations to save itself.) But that really was last year's news since AMD had not been delivering competitive processors for almost two years.
iBook G3: Apple's conversion from IBM-Motorola to Intel pales against the conversion of PC makers to Intel's Atom
(Credit: CNET Networks)The tectonic shift in 2008 came as one PC maker after another adopted Intel's new Atom processor. Count 'em: Acer, Asus, Dell, Hewlett-Packard, Lenovo, Toshiba--to mention only the largest vendors. (Atom shipments in the third quarter were strong and expected to hit between 10 and 20 million units this year.)
This wasn't one sole convert (like Apple), this was a Pentecostal conversion of biblical proportions. Almost overnight, the entire top tier of the PC industry got the Atom religion. In fact, it happened so quickly and so massively that companies like AMD and Qualcomm didn't know what hit them.
Wait a minute, Qualcomm seemed to say, we specialize in making chips for small devices, why is Intel running away with this market? (Even Intel was a bit surprised at the swiftness of Atom adoption in Netbooks.) And though AMD had helped pioneer the market by supplying its Geode processor for the progenitor of the Netbook, the One-Laptop-Per-Chip XO laptop, the Geode never came close to the commercial success (or performance) of the Atom.
AMD took notice, however, and said it plans to deliver a processor for the ultraportable market (an upscale Netbook or cheap notebook--however you want to look at it) at the Consumer Electronics Show.
And Nvidia followed suit. And seemed to be posing the same questions. Hey, if everyone's doing this, is this the Second Coming of the PC? Or, at least, a restructuring of the traditional price structure of the PC market? (The other question Nvidia is asking itself is whether it can bust the Intel bundling Juggernaut).
Oh, and we almost forgot Microsoft. Not initially enthusiastic about the Netbook market because of its XP-centric nature, Microsoft seems to have also gotten the Netbook religion with Windows 7 which will be ready for Netbooks from day one.
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