May 11, 2008 9:01 PM PDT

RIM makes a Bold BlackBerry debut

RIM BlackBerry Bold

RIM BlackBerry Bold

(Credit: RIM)

World: Say hello to the RIM BlackBerry Bold. *Cue dramatic music.*

You may know it as the RIM BlackBerry 9000, but on Sunday, Research In Motion officially took the wraps off the highly anticipated smartphone, complete with a new name. The "Bold" is in reference to the smartphone's gorgeous display, but it's also bold in that it represents a number of new moves for the company. Oh, BlackBerry Bold, how do we love thee? Let us count the ways.

The bold and the beautiful
As we just mentioned, the device gets its name from its screen. The BlackBerry Bold features a half-VGA (480x320 pixel resolution) and a 65,000-color display. During some initial product testing, research group participants repeatedly called the screen "bold" and "brilliant." The Brilliant moniker didn't really jibe with the company, thus the BlackBerry Bold was born.

So just how bold is it? Well, RIM stopped by our office late last week to show us the device, and let me just tell you, I was absolutely blown away. I can pretty much say I've never seen a better-looking display on a smartphone. Colors pop off the screen, and it's really amazing how sharp and crisp everything looks on the display.

We watched a couple of videos, and for the first time, we didn't notice any of the pixelation or blurriness that you typically get with phones. In addition, the menu interface has been revamped with a much more modern look and icons. Also, as you can see from the images, the BlackBerry Bold boasts a new design. It's more elegant than models past, with curvier edges and a silver trim that complements the black casing.

If you turn it over, you'll also notice that the back has a leatherette texture. No more slick plastic. RIM will sell replaceable backplates in different colors, including blue, gray, and red, if you want to individualize your phone a bit. The BlackBerry Bold measures 4.5 inches tall by 2.6 inches wide by half an inch deep, and it weighs 4.7 ounces.

Kevin Michaluk at Crackberry.com took a gamble, buying one on eBay, and posted a hands-on review. He made a good comparison of the device to the Motorola Q9h.

Finally, the BlackBerry Bold has a QWERTY keyboard that RIM likened to a modernized Curve keyboard, but I'm not really seeing it. Instead, it reminded me more of the BlackBerry 8830.

Now, I know some of you 8800 series users had issues with the keyboard, but I tried it out, and it's pretty easy to use--relatively large buttons with some spacing between the keys.

(Credit: RIM)

Wireless smorgasbord
There's a heaping of wireless options on the quad-band (GSM 850/900/1800/1900) BlackBerry Bold, but the most appetizing and notable item is the HSDPA/UMTS (850/1900/2100) support.

It's the first such equipped BlackBerry, and we all know that it's been a long time coming. RIM says the delay for bringing such a device to the market is that it wanted to make sure that battery life wouldn't be sacrificed at the expense of including the 3.5G technology. Hey, whatever the reason, we're just finally happy to have it.

You also get integrated Wi-Fi (802.11a/b/g), Bluetooth 2.0 with full A2DP support, and built-in GPS (enhanced and assisted).

Horsepower
The RIM BlackBerry Bold is equipped with a 624MHz Intel PXA270 processor, whereas previous BlackBerrys had 312MHz processors, so technically, you should enjoy smoother and faster performance.

During our briefing, there were a few hiccups in performance, but we're going to keep our fingers crossed and chalk it up to the fact that it wasn't a final unit. There's also 128MB of flash memory and 1GB of onboard memory, which is all supplemented by the microSD/SDHC expansion slot (supports up to 16GB cards).

Multimedia, Web, and other good stuff
You still with me? I know this post is getting a bit lengthy, but there are just a few more highlights to note. First, the Bold includes an improved Web browser (thank goodness), with the option to view pages in a full desktop HTML style or a mobile version, and you can now more easily navigate pages with the trackball, which acts like a mouse cursor, and zoom in and out.

As for multimedia, the smartphone is equipped with a 2-megapixel camera with video-recording capabilities and up to 5x zoom. The media player also continues to support numerous audio and video formats, including MP3, WMA, AAC, DivX4, and WMV3 files, and the phone is equipped with a 3.5mm headphone jack. By the way, the Bold has some pretty powerful speakers--none of that weak, tinny junk.

Oh, and hey, what's this? It's makes calls, and sends and receives e-mails, you say? Yes, you'll still get all of the voice and messaging features of previous BlackBerrys, and the handset will also come preloaded with Dataviz's Documents to Go suite, for document viewing and editing.

"When and where can I get one?"
Now that we've totally built up the device, and you're ready to run out and buy one, here's the letdown: the BlackBerry Bold isn't available quite yet. It's currently going through carrier certification, and although RIM wouldn't officially name the service provider, based on the 3G bands, you can pretty much guess who it will be (hint: starts with an A and ends with T&T). And while pricing will also depend on the carrier, RIM is guessing that it will be in the $300 to $400 range, and expected worldwide availability is "this summer."

OK, that's it! My fingers are tired from all the typing, so now it's your turn. Clearly, I'm pretty amped about the smartphone. Of course, the true test will come when we finally get it in for real-world testing, but from everything I've seen so far, the RIM BlackBerry Bold has huge potential. But what do you think? Hot or not? The commenting floodgates are open, so have at it.

Update: AT&T confirmed this morning that it will be the official carrier of the BlackBerry Bold but didn't provide any details on availability other than "later this year."

Originally posted at Crave
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Add a Comment (Log in or register) 117 comments (Showing first 20 comments)
by tetsujin619 May 11, 2008 10:07 PM PDT
Hot
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by tetsujin619 May 11, 2008 10:08 PM PDT
Hot
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by Allan Ziskey May 11, 2008 10:45 PM PDT
not an unattractive device but for me to buy one over the iphone, it has to do google better than any other device...I'm looking for the device that lets me look at gmail, gcalender, gdocs etc. without having to use cut rate text versions of them but instead use them in their native ajax swankness. This weekend I was surprised that my wife's blackberry couldn't even access hotmail's page due to javascript issues...*** is up with that??? yet, thankfully I could access my hotmail on my motorola e815.
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by Warthog Driver May 11, 2008 10:52 PM PDT
Smokin' Hot! I WILL be getting one as soon as it comes out! The best Crackberry ever! :)
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by flyboy868 May 11, 2008 11:18 PM PDT
Interesting but as a long time Blackberry user, it seems to me the screen is smaller than my 8800.
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by jpr75 May 11, 2008 11:56 PM PDT
Another over priced toy. Is it really any different than the other over priced cell phone toys out there? Is the cell phone quality any good? After all, that's what it is. No one ever talks about that. Instead, they talk about how well it plays movies. You have have got to be kidding! If nothing else, the cell phone industry has done an Amazing job of convincing the public they have to buy these useless, over priced toys. And they are laughing all the way to bank to make another payment on their yachts and summer homes in the Hamptons. Suckers?
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by kgsbca May 12, 2008 12:00 AM PDT
So how can they get away with introducing a new "smartphone" with a smaller display than all other phones? I think the display on the current blackberrys is too small as it is, and this one is even smaller. Regardless of all of the other great features on the phone, if the display is too small, it's a show-stopper. Why would anyone who wants to use their phone for accessing the web buy this, especially if it's only available from ATT, another deal-killer?
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by brownja312 May 12, 2008 12:23 AM PDT
Sorry but to me this doesnt compare to the phone that starts with an I. Less memory, thicker, no touch screen, they could have removed the talk and end buttons and the scroll ball and given it touch screen support. It does look cool but they need to be making better phones than the competition not below todays standards. If Apple moved to the number two spot in smart phone sales in less than a year with a touch screen phone doesn't that kind of hint to other companies thats what the market wants?
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by d16rr May 12, 2008 12:42 AM PDT
I want one.....now
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by shanx24 May 12, 2008 12:44 AM PDT
Is it a touch phone? Why is the screen so small, despite popping colors? This doesn't even compete with the best in class HTC, let alone the iPhone.
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by coryschulz May 12, 2008 1:19 AM PDT
The design is just a blackberry imitation of the iPhone. The memory and the features are lacking. The screen is way too small. Web browsing would be terrible compared to the iPhone. And its thicker!? I could never see myself buying this or getting excited about it. I'll probably be getting the 3G iPhone.
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by azdeathsniper May 12, 2008 1:39 AM PDT
Doesn't matter what you have in your hand from RIM - future upgrades or the next version of Exchange will no longer support CDO. Now what are you going to do? I guess RIM will follow Apple's lead and license ActiveSync.
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by meadxc2 May 12, 2008 2:57 AM PDT
Yes, while many are complaining about the screen size, and the fact that it does not have a touch screen like the iphone, just look at the first look at its preformance! It is still a phone that has great practicality in mind. I dig it, personally. My only issue is that it is with AT&T. I'm getting sick of Verizon and not allowing any WIFI options (having to only go through freakin' V-Cast is getting old real quick even if it is better then AT&T's "EDGE" network)...

~Patrick
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by alexacker May 12, 2008 3:17 AM PDT
BB copies the iphone exterior.... nice guys. Tiny screen though.
Just wait till July when the iPhone will feature BB connectivity.
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by alexgiordano May 12, 2008 3:48 AM PDT
PERFECT!!! FINALLY UP TO PAR WITH INTEGRATED WIFI SO THAT I CAN USE IT FOR VOIP IN ALL WIFI HOTSPOTS. BRAVO
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by MtnDewKing May 12, 2008 5:22 AM PDT
Not impressed in the least bit. Given the tiny screen, this device will be as useless as a flat tire. This isn't the 90's anymore BB....
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by infiniteengine May 12, 2008 6:32 AM PDT
I don't understand why every new phone needs to be compared to the iPhone. I've gone through an AT&T Tilt, iPhone, Blackjack II, Blackberry Curve, and LG Vu in the past few months and each serves a very different function.

The iPhone and Vu and definitely good looking phones, and have more features than the average user will ever need but the others, like this new blackberry, are unbeatable as an all around no nonsense business users phone.

For those willing to forgo the flashy UI and out-of-box touch and go convenience of the iPhone, the 9000 looks like its going to be a device with just about everything. While I'm sticking with my WM6 now for the near unlimited customization it allows, the release of a smartphone that finally has 3G, Wifi, GPS, and a full QWERTY is definitely something I'll consider a switch for.


Side-note: Though I know this will spark a million follow up comments with claims of 1000wpm typing, the simple reason I could never see the iPhone as my/any person's primary business phone over the others, is this. No matter how proficient with the iPhone's touch screen keyboard I became, EVERY other QWERTY allowed me to type full length e-mails more than twice as quickly.
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by bestby65 May 12, 2008 6:51 AM PDT
Hot!
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by cooldruid1 May 12, 2008 7:23 AM PDT
The guess of being given to ATT is disapointing. We had been hoping for a better service, like Verizon.
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by phonehog May 12, 2008 7:23 AM PDT
Why couldn't have been with verizon like some of the others in the blackberry family? It would have been nice since where i live theres only nextel of verizon
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