• On The Insider: Michael Jackson Tops Yahoo Search

Beyond Binary

Read all 'naming' posts in Beyond Binary
May 28, 2009 12:38 PM PDT

Palm shows Pre at D

by Ina Fried
  • 35 comments
Share

Palm showed the Palm Pre's rival to the App Store during its demo at D: All Things Digital on Thursday.

(Credit: Ina Fried/CNET)

CARLSBAD, Calif.--In one of the more anticipated chats at D: All Things Digital, Palm Executive Chairman Jon Rubinstein showed off the Palm Pre and talked about several features of the smartphone for the first time.

Rubinstein showed how the device can search Amazon's MP3 store and download songs directly to the device, a feature mentioned at the Pre's unveiling at CES in January. The Pre is scheduled to go on sale June 6 with a price tag of $199.99, after rebate.

He also showed a "media sync" feature that lets users grab nonprotected media files directly from iTunes without any special software. In addition, the universal search feature will not only search Google and Wikipedia, but also Twitter.

Palm also demoed an App Catalog that the company says will launch with the product in beta form. About a dozen programs will be there at launch, Palm said. Among the applications shown on the device were Fandango and the New York Times.

D impresario Walt Mossberg pressed Rubinstein on whether iTunes maker Apple will be unhappy with the feature. "They've gotten much more open," he said. "They've gotten rid of the DRM."

Venture capitalist Roger McNamee, whose firm is Palm's biggest shareholder, said he sees the media sync feature as an acknowledgment of iTunes' power.

"I find it hard to believe they are going to get bent out of shape," McNamee said.

Rubinstein did acknowledge that the Pre is going after the Apple iPhone, along with the BlackBerry devices from Research In Motion.

"Clearly the primary competitors are Apple and RIM," Rubinstein said of the Pre.

Palm: "a new company today"
Before the Pre demo, Rubinstein talked about the steps that got the company where it is.

"We hired a lot of new people into the company," Rubinstein said. "It's a new company today."

Asked what he brought over from Apple, where he had been a hardware guru, Rubinstein said, "I hope I've learned a little bit of taste. I've also learned how important great marketing is."

But Palm is not Apple, he said. "The difference is we're tiny. We're the real little engine that could."

McNamee said that, despite all their success, Apple and RIM have just two points of market share in the global phone business. "We are at the very beginning of a massive transformation," he said. "There was a lot of white space that Palm could step into."

Mossberg asked why Rubinstein and McNamee didn't just start their own company.

"Palm had tremedous assets," Rubinstein said, noting its brand, its history of innovation, and its intellectual property. "The DNA is there," he said. "The way of thinking about great products is there."

The talk began with a video in which McNamee makes all sorts of exaggerated claims about the Pre and Rubinstein constantly interrupts and corrects him. It's a reference to an earlier incident in which McNamee made claims that Palm later had to publicly disavow in a regulatory filing.

McNamee didn't stop with his hyperbole.

"I wish I had the entire fund in Palm," he said. " This is the thing that will define us."

Long live the OS
Asked about what other devices Palm might create, Rubinstein left the door open, but didn't give details.

"We designed the WebOS to work across a variety of products," Rubinstein said. A lot of thought was put into the WebOS that powers the Pre, he said.

"The old Palm OS lasted 15 years but had run its course," Rubinstein said. "We set out to develop a platform that will last us another 10 or 15 years."

Rubinstein said that Palm initially worked with just a couple dozen developers, but is now working with hundreds and has thousands more waiting in the queue.

As for the devices themselves, Rubinstein was asked to comment on reports that Best Buy stores may each have only four devices for launch.

"We are in full production with the Pre," Rubinstein said, adding that he expected there would be shortages because of the demand.

He noted that later this year there will be a GSM version, but declined to confirm a report that Verizon will start selling the Pre in six months time.

"We do love Sprint and they are our exclusive launch partner," Rubinstein said. "It sounds like AT&T and Verizon both want it. I can't comment on unannounced relationships."

On the enterprise side, Rubinstein said, the Pre not only has ActiveSync to get Exchange mail as well as the ability to look up addresses from a corporate directory and remotely wipe a lost phone. He also acknowledged that the security and other business features of Windows Mobile aren't there, pitching those concerned with that toward Palm's Windows Mobile-based Palm Pro.

Among the Pre featues, Palm showed a media-synching feature that transfers unprotected music directly from iTunes.

(Credit: Ina Fried/CNET)
October 13, 2008 5:20 PM PDT

Microsoft makes Windows 7 name final

by Ina Fried
  • 70 comments
Share

For the first time in recent memory, Microsoft has chosen to stick with its code name for a final Windows release.

In a blog posting, general manager Mike Nash said that the next version of Windows will retain its Windows 7 code-name when it is released to the market--a date currently pegged as late 2009 or early 2010.

"Simply put, this is the seventh release of Windows, so therefore "Windows 7" just makes sense," Nash wrote.

Microsoft plans to give developers at the Professional Developer Conference later this month a pre-beta version of the software.

"For me, one of the most exciting times in the release of a new product is right before we show it to the world for the first time," Nash wrote. "In a few weeks we are going to be talking about the details of this release at the PDC and at WinHEC. We will be sharing a pre-beta 'developer only release' with attendees of both shows and giving them the first broad in-depth look at what we've been up to."

Nash said the decision to stick with the Windows 7 name is "about simplicity."

"Over the years, we have taken different approaches to naming Windows," Nash wrote. "We've used version numbers like Windows 3.11, or dates like Windows 98, or 'aspirational' monikers like Windows XP or Windows Vista. And since we do not ship new versions of Windows every year, using a date did not make sense. Likewise, coming up with an all-new 'aspirational' name does not do justice to what we are trying to achieve, which is to stay firmly rooted in our aspirations for Windows Vista, while evolving and refining the substantial investments in platform technology in Windows Vista into the next generation of Windows."

Microsoft has said precious little about what's actually in Windows 7. In a May interview, engineering chief Steven Sinofsky said it would use the same driver structure and underpinnings as Vista. The software maker has also talked about its multitouch capability.

Click here for more news on Windows 7.


February 13, 2008 9:28 AM PST

Microsoft still learning name game

by Ina Fried
  • 2 comments
Share

Microsoft has renamed its enterprise health care business to something with a whole lot fewer Scrabble points.

The software maker said the Azyxxi product line, which Microsoft acquired in July 2006, will now be known as Amalga.

"One of the health care enterprise's biggest issues is that providers and executives can't access patient information when, where and how they need it," Microsoft health unit general manager Steve Shihadeh said in a statement. "Microsoft's Amalga products offer proven solutions that bring together information from across the health care enterprise into one, easily accessible view. In fact, the name 'Amalga' is based on the Latin word 'amalgama,' meaning to bring together different elements."

The reaction in the CNET News.com newsroom to Microsoft's latest name change was mixed.

"Thank the Flying Spaghetti Monster they got rid of the awful, unspellable and unpronounceable name "Azyxxi," wrote one co-worker.

Another was less impressed. "With overtones of 'amoeba' and 'neuralgia', I'd say they've still got a ways to go on the naming thing," he quipped.

One bonus: Microsoft won't have to pay a town to rename itself after the new brand. There's already an Amalga, Utah.

Microsoft has been trying to improve its product names, with notable successes Silverlight and Popfly, as well as a few misses like Microsoft Desktop Optimization Pack for Software Assurance.

  • prev
  • 1
  • next
advertisement

The yogurt makers of tech: Gadgets to avoid

Don't buy these one-trick ponies--unless you like gizmos that gather dust.

Google wants to unclog Net's DNS plumbing

The Net giant, ever eager for a faster Internet, debuts its Google Public DNS service. With it, Google could become even more central to the Net.

About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

Add this feed to your online news reader

Beyond Binary topics

Binary Bits

    Follow Ina on Twitter (Twitter name: InaFried)

    Most Discussed



    advertisement

    Inside CNET News

    Scroll Left Scroll Right