Beyond Binary

As promised, I've posted a pretty complete transcript of my interview on Tuesday with Microsoft Chairman Bill Gates.

As noted earlier, some of his most interesting comments dealt with Yahoo as well as the natural interface options that are planned for Windows 7.

But I was also intrigued by some of his other answers, including something that hits close to home--the future of journalism.

"I hope that readers will be willing to pay subscriptions or watch ads or things that will keep the high quality and breadth of journalism alive and (make it) even better than it is today," Gates said. "In some ways, we have better journalism today... (With) in-depth, certain kinds of journalism...there's still a question of how that gets funded."

And if you really can't get enough, you can watch my video interview or listen to Wednesday's podcast, in which I discuss Gates' speech with News.com's Charlie Cooper. Then you should really get outside, get some fresh air. It's a beautiful day (well, at least here in San Francisco).

Microsoft landed another ad-serving deal on Tuesday, announcing it will be the exclusive third-party provider of contextual and paid search ads for the Wall Street Journal online and several other Dow Jones-owned sites.

The move is the latest in a string of deals, following Microsoft's expanded ad-serving deal with Facebook in October. In December, Microsoft announced a deal with Viacom that it valued at $500 million, though it didn't provide specific details on how it came to that figure. Last month, Microsoft signed a deal with another financial information company, Edgar Online.

In addition to WSJ.com, the latest deal also covers Marketwatch.com, Barrons.com, and AllThingsD.com. Contextual ads from Microsoft should start appearing on Dow Jones sites next month.

Unlike the Viacom and Edgar Online deals, which use the Atlas technology acquired as part of Microsoft's $6 billion Aquantive purchase, the Dow Jones deal is using Microsoft's homegrown AdCenter product. Microsoft is replacing two smaller firms that Dow Jones had been using--Pulse360, for contextual ads, and Business.com, for paid search.

Gordon McLeod, president of The Wall Street Journal Digital Network, said in a statement that the deal should boost the company's ad revenue. "Microsoft's state-of-the-art advertising platform will enable us to dramatically improve our revenues from this key sector, and we look forward to working together."

Meanwhile, Microsoft said the move will bring a further 20 million unique visitors to Microsoft's ad network.

"This deal is a significant win for Microsoft for two key reasons," Microsoft senior VP Brian McAndrews said in a statement. "First, it makes the extended Microsoft advertising network the premier destination for advertisers interested in reaching financially minded users, as it complements our offering in this vertical through MSN Money and other syndication partners. Second, this deal is a strong indicator that we're gaining significant traction with our advertising platform."

Amid continued outcry over the MySpace.com hoax that preceded a teenager's suicide, the town of Dardenne Prairie, Mo., has passed a law banning online harassment.

Although it's only a misdemeanor with a maximum penalty of 90 days in jail or a $500 fine, the law is specifically targeted at the kind of online attack that Meier faced in the days prior to her death last year.

"It is our hope that by supporting one of our own in Dardenne Prairie, we can do our part to ensure this type of harassing behavior never happens again, anywhere," Mayor Pam Fogarty said in a St. Louis Post Dispatch article. "After all, harassment is harassment, regardless of the mechanism or tool."

For those who missed my original posting or the many news reports elsewhere, Meier committed suicide after a falling-out with "Josh," a person she met on MySpace and believed to be a fellow teen in the area. In fact, Josh was the fictional creation of adults, including the parent of a former friend that lived down the street, according to that neighbor's own account in a police report.

Over the Thanksgiving weekend, the community also held a candlelight vigil, organized by Meier's mother.

For more on the community's reaction to the whole affair, check out this Los Angeles Times piece, written by P.J. Huffstutter, a reporter whom I know from my Orange County days a decade ago.

Getting ready for work this morning, I caught a Today Show interview with the parents of Megan Meier, the 13-year-old that I wrote about on Saturday, who committed suicide last year after being taunted on MySpace.

Meier believed she had been chatting on the social network with a boy named Josh. At first, "Josh" sent friendly messages, but after a few weeks, he abruptly turned accusatory and insulting.

Meier's parents found out several weeks after their daughter's death that Josh was actually not a boy, but rather the fictional creation of adults, including the mother of a friend of Megan's, with whom she had a falling-out.

In the Today Show interview, Tina and Ron Meier said that the FBI looked into the matter for some time, but was unable to find a law that had been broken. However, the two said they still hoped civil or criminal action might be possible against the adult cyberbullies.

"We are still continuing on with the fight on the criminal and the civil side," Ron Meier said on the show. A legal expert on the program suggested that a recent federal law prohibiting online harassment might be applicable.

It's an unimaginably sad story.

Megan Meier, a 13-year-old girl who has struggled with issues of self-esteem and depression, is greeted on MySpace by an older boy. He strikes up a flirtation with her over a series of weeks. Then, inexplicably, he starts sending accusatory messages, then nasty ones.

Megan, crushed by the turn of events, takes her own life.

Further twisting the tragedy is the fact that the boy wasn't a boy at all. Rather, he was the creation of adults, including the mother of one of Megan's friends, a girl with whom she had a falling out.

The story--I am summarizing others' reporting here--is now a year old, but was poignantly told this past weekend in the local paper of the Missouri community where it happened.

It has unleashed a torrent of debate, debate over whether the adults committed a crime, whether laws should be changed and whether the newspaper should have named the people involved. It named the girl who committed suicide, but left out the names of those who created the fictitious boy, citing a desire to protect that family's child.

But although the paper chose not to name the family, there were some clues in the story that led bloggers and others to try to deduce the name of the adults who created the fake profile and taunted the girl.

The legal, moral and journalistic issues are significant and many. But to me, the most important lesson is the one for parents. Social-networking sites are incredibly powerful. They can connect us quickly with the world. But like all powerful tools, they can also do irreparable harm. Sometimes Internet speed is too fast, even for good parents, to keep up with.

Clearly, adolescence has always been a tough time and bullies and taunts are nothing new. But we have created a new world for our children and we must be prepared to help them navigate their way through it.

Too many of them aren't making it on their own. Every 16 minutes, someone in the U.S. dies by suicide. Often it's a youngster trying to make sense of the world. Today, on National Survivors of Suicide Day, I encourage everyone, especially those in the technology industry, to examine how we can make our world--virtual and real--a safer one.