Beyond Binary

Read all 'I'm a PC' posts in Beyond Binary
February 9, 2009 10:46 AM PST

Microsoft tugs at heartstrings with Windows ad

by Ina Fried
  • 61 comments

Microsoft's new Windows ad made its expected debut over the weekend, with a 4-year-old cutie named Kylie showing how easy it is to use Windows Live Photo Gallery to edit and share photos.

As I noted last week, Microsoft is pushing ahead with new spots in its Windows ad campaign after taking some time off following the Gates/Seinfeld and "I'm a PC" spots.

In the new spot, which debuted during the Grammy Awards Sunday (and is embedded below), Kylie shows how she uses the program to touch up her photo and then share it with her family via e-mail.

"I'm a PC and I am four and a half," she says to end the commercial.

After getting a lukewarm response with humor, is cute what Microsoft needs to sell Windows?

  • prev
  • 1
  • next
advertisement
Click Here

15 sites that went kaput in 2009

Web sites launch all the time, but they also shut their doors. We highlight 15 that bit the dust this year.

Top 10 news stories of the decade

Let the debate begin: Was the iPhone more important than iTunes? Was anything bigger than Google finding a great business model? CNET offers its list of the 10 most important stories of the '00s.

About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

Add this feed to your online news reader

Beyond Binary topics

Binary Bits

    Follow Ina on Twitter (Twitter name: InaFried)

    Most Discussed



    advertisement

    Inside CNET News

    Scroll Left Scroll Right