Sure, you can probably score a better price buying audio gear online, and it's certainly easier, but is it a smart way to go? I don't think so.
First, buying hi-fi without listening to it is a bad idea. Smart buyers compare one product to another, it's simply the best way to learn what your choices are. Granted, it's not the same as hearing speakers in your own room, but at least you're hearing them in comparison to each other under the same conditions.
An Innovative Audio listening room in New York City.
(Credit: Steve Guttenberg)Online reviews, including the ones I write for CNET and print magazines offer my opinions about sound. But reviews by me or anyone else can't predict about how, say a speaker, works with a receiver that's similar to yours. I have no idea about your specific needs, your room size, acoustics, taste in music, etc.
Use my reviews as a starting point and then try and listen for yourself.
User reviews? Hey, I make my living writing audio reviews and my opinions are drawn from my experiences with literally thousands of audio products. I can point you in the right direction, but at the end of the day, its your ears and your money. Buy what you like; just make sure you've heard it.
A good salesperson can offer sound advice based on your specific needs. That's a huge advantage online sales outlets can't duplicate. Yes, finding the right store or salesperson can take time, but that's true for doctors, lawyers, plumbers, and contractors, but once you've found a good one, their advice and council can be a huge asset. If you're spending $500 or more for speakers or a receiver try to make the effort to hear the thing. A successful salesperson has lots of happy customers, there's no other way to be successful. I sold audio for 16 years, I know from where I speak.
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Reach out and touch the speaker, not the driver. This is a Thiel SCS4.
(Credit: Steve Guttenberg)Buying music or books online makes a lot of sense, but I'd draw the line at speakers.
Maybe there's no place close enough to go to for an in-store demo--a lot of shops closed their doors--precisely because too many people used their service to audition gear, and then bought online to get a lower price.
Nice, so now there are fewer places to hear speakers before you buy them. So even if you're reasonably happy with what you bought online you never had the luxury of comparing one speaker against another and picking the best of your choices. Good enough is good enough.
Over the past 30 years--16 as a high-end audio salesman and 14 as a paid audio reviewer--I've listened to thousands of speakers. My sales experience gave me a deep understanding of how all sorts of people, not just audiophiles, listen to and buy speakers.
Some buyers need to touch the speaker, get a sense of its build quality, and some buyers, even after reading a review, are surprised by the speaker's size or some other quality. It's one thing to read about a speaker or peruse its specifications, seeing and hearing it for yourself is so much better.
I draw upon those experiences when I review speakers, but I still can't predict how each reader will react to their sound. Everyone hears differently, and preferences are all over the place.
Some customers want lots of bass, some just want to play loud, or quietly, some care most abut stereo imaging. One guy plays dance music, another only opera. But most speaker shoppers can't articulate what they want from a speaker. That's the rub, and why reviews, even ones as well written as mine for CNET and magazines, may not be the best possible guide to the right speaker.
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