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February 9, 2009 7:57 AM PST

Sad news: Consumers don't pay up for quality

by Steve Guttenberg
  • 114 comments

Erica Ogg's post "Report: Pioneer to exit TV business" made a point abundantly clear: TV buyers won't pay a premium price for a better display.

"The company is reportedly exiting the TV business rather than continuing to incur losses in that division," Ogg wrote. "This latest report comes a few months after Pioneer announced that it anticipated huge losses at the end of its fiscal year in March and plans to lay off 2,000 workers."

The market's demands for lower and lower prices eventually take high-quality manufacturers out of the game.

I'm not a video guy, but I do know that while Pioneer made some of the best displays, the market wasn't willing to pay for its quality. The race-to-the-bottom environment is certainly in full swing on the audio side. Sales of high-quality speakers continue to erode, thanks to booming sales of lower-quality home-theater-in-a-box systems and iPod speakers.

I'm sorry, but I want companies making the highest-quality products to prosper. But the way things are going, only the bottom-feeders will survive.

What do you think?

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About The Audiophiliac

Ex movie theater projectionist Steve Guttenberg has more or less successfully hitched his future to home theater, but he still pines for the clickity-clack of 35 MM projectors and all the stale popcorn he could eat. Between projectionist gigs he worked as a high-end audio salesman for sixteen years, and produced records for an audiophile label. Oh, and one more thing, nothing annoys Steve more than being confused with the other Steve Guttenberg, the washed-up Police Academy actor. The wordsmith Guttenberg is a frequent contributor to a number of magazines and websites including Home Entertainment, Playback, and Ultimate AV. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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