Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed.
The announcement might come as soon as Tuesday, upping the ante in the mobile advertising business significantly.
Google recently forked over an astonishing $750 million for AdMob, a Quattro competitor, which Apple had also made a bid to acquire.
Both start-ups are aimed squarely at the fast-growing market to advertise on smartphones, such as Apple's iPhone and Google's Android devices. In fact, Google will unveil the Nexus One tomorrow, a Android-powered mobile phone it designed and will sell on a Web site instead of via telecom companies.
Waltham, Mass.-based Quattro has raised close to $30 million from two main venture investors-Highland Capital Partners and Globespan Capital Partners. Founded several years ago, its clients include Ford, Disney, and the National Football League.
An Apple spokesperson declined to comment to BoomTown and e-mails to Quattro have not yet been returned.
Story Copyright (c) 2010 AllThingsD. All rights reserved.
Additional stories from AllThingsD
eBay is playing virtual Santa this holiday season with a free "Deals" app for the iPhone that leads consumers to the better buys on the auction site.
Launched Tuesday, eBay Deals is designed to deliver a stream of the best deals on the site from across hundreds of millions of listings. Like eBay Mobile, the company's regular iPhone app, Deals lets you search, shop, and pay for your items from your iPhone or iPod Touch.
All featured deals spotlight items with no bids, no reserve price, free or fixed-rate shipping, and less than four hours remaining to bid.
You can browse deals across eight categories, including apparel, computers, electronics, and collectibles. If you spot a deal you like, just tap on it, and its listing pops up where you can watch it or bid on it. Not crazy about the current deals? Just shake your iPhone or iPod Touch, and a new set of deals appears.
If you spot a deal that may be better for someone else, you can e-mail it or share it via your Facebook or Twitter account.
Besides browsing eBay's virtual aisles, you can search for your own deals by entering a product name, category, and price range. You can save your customized search results to return to them later.
Starting Friday, eBay will also be unveiling a "12 Days of Deals" feature promoting a new promotion each day until December 8. Friday's deal will offer Samsung's N120 Netbook.
"As the world's leading online marketplace we have insights into how people really want to shop...and they clearly want to shop on their phones," eBay Marketplaces President Lorrie Norrington said in a statement.
Though designed for the mobile crowd, eBay's daily deals can also be found online at the auction site's Deals page.
eBay has been busy lately sprucing up its mobile auction site for the holidays. The vendor recently added social networking to its eBay Mobile app, letting you share a listing through e-mail, Facebook, or Twitter.
Since its launch in 2008, eBay's mobile app has been downloaded more than 5 million times, said the company. With a purchase made every two seconds, the company said, more than $500 million worth of items are likely to be traded through eBay mobile this year.
Is Apple an enterprise software or hardware company? That's the question Gartner's Nick Jones asks, ultimately answering with "you have to have a pretty relaxed definition [of enterprise] before Apple fits it."
"Enterprise" is defined by the company you keep.
With this definition in mind, Apple clearly fits the "enterprise" moniker, whether Apple wants it or not. As BusinessWeek reported back in 2008, the Mac is finding its way into enterprise computing, with or without the IT department's blessing. Ditto the iPhone.
Is it somehow less enterprise because the CIO didn't issue a policy giving permission?
Maybe "enterprise" means something more than "gets used a lot within the enterprise." In fact, Jones points out a few reasons he, personally, doesn't feel Apple is an enterprise vendor:
Apple does the bare minimum for enterprises, they aren't deeply committed to security, management, road maps, low TCO and so on. And they don't open up the architecture of iPhone enough for third parties to fill the holes.
But, again, is this really how we should define "enterprise?"
It reminds me of the criticisms leveled at open-source software early in its adoption. Originally Linux, for example, wasn't considered "enterprise grade" or "enterprise ready," presumably because it didn't meet Jones' hurdles above.
Now, however, Linux is considered an essential enterprise technology. What changed? Nothing...except adoption.
Here's a test for Jones: while Gartner pooh-poohs Apple's iPhone as an enterprise mobile device, perhaps for a variety of good definitional reasons, will it hold to such a rationale once the iPhone's market share within the enterprise dwarfs that of Windows Mobile, which has lost a third of its market share since 2008?
Seriously, at some point it won't be enough to listen to Microsoft's Ray Ozzie deprecate the iPhone's enterprise credentials because its 100,000-plus applications are "not very deep" and lack the "thousands of man years" that have gone into the applications that run on Windows. It won't make sense. Why? Because no matter how "enterprise grade" those Windows Mobile applications are, few within the enterprise are using them.
Enterprise is as enterprise does. Would you rather work for the company that builds software for the enterprise, or would you prefer to work for the company whose software gets used by the enterprise?
If you can have both, great. But it's silly to say Apple isn't an enterprise company simply because it sells to the enterprise without even trying.
In the race for mobile phone profits, Apple has overtaken Nokia, according to figures for the latest quarter.
Apple earned $1.6 billion in the third quarter from the iPhone, outpacing Nokia's $1.1 billion cell phone profit to grab the top spot among all mobile phone vendors, said research firm Strategy Analytics on Wednesday.
(Credit:
Strategy Analytics)
This is the first quarter that Strategy Analytics has seen Apple surge past Nokia in mobile phone profits, according to Alex Spektor, the author of the research, who spoke with CNET News.
The contest between Apple and Nokia for top phone profits has been tight in recent months. ... Read More
(Credit:
Mobile Mechatronics)
If you're an iPhone owner who just hates typing on the device's virtual keyboard, Mobile Mechatronics has something for you: the iTwinge, a $30 BlackBerry-style, slide-on keyboard that mounts right on the iPhone.
Now iPhone purists are probably thinking this should be called the iCringe, but if you're heavy into texting and e-mailing and aren't proficient with the virtual keyboard, I can see some merit to using this device. However, it obviously covers up a good 40 percent of the iPhone's screen, which would seem problematic.
According to Mobile Mechatronics, the iTwinge Keyboard is a typing "Skin" for the iPhone that "enables faster and more accurate typing through the use of our patent pending Twinge Technology." Also, according to the company, studies show that an average user will improve their typing speed by 30 percent to 40 percent and reduce typing errors by 70 percent to 80 percent.
The lightweight keyboard sleeve--it weighs an ounce--attaches to the bottom of the iPhone and mimics the iPhone's virtual keyboard (it appears that touching the keys simply transfers the touch to the virtual keys below). According to the company's FAQ section, it slips on and off in a second and is durable (see a video of iTwinge in action here). It's also worth noting that it apparently draws some power from your iPhone, but only a tiny amount.
Mobile Mechatronics indicates that the iTwinge is also a training tool for those transitioning from a phone with a physical keyboard to the iPhone's virtual keyboard and that it has an iPhone app in development that helps "users build muscle memory & improve typing skills."
The iTwinge is scheduled to ship on November 17 and the company is taking preorders now. We assume Mobile Mechatronics has Apple's blessing to sell this, but it's worth noting that Apple has refused so far to approve or create Bluetooth drivers that would let you use a wireless keyboard to type on the iPhone. I've written about the whole iPhone Bluetooth keyboard fiasco in the past, and I still can't understand why Apple wouldn't give its users the option of using a Bluetooth keyboard with the iPhone.
Anyway, what do you guys think of the iTwinge? Is it intriguing and innovative or a waste of money?
(Source: Engadget via ChipChick)
(Credit:
Mobile Mechatronics)
Apple is wasting little time in expanding the reach of the iPhone in China.
Just two weeks after signing a deal with China Unicom, Apple is once again in talks with rival China Mobile to offer the iPhone as well.

China Mobile Chairman Wang Jianzhou confirmed that his company is in talks with Apple to offer the iPhone, according to a report in The Wall Street Journal on Monday. Unlike in some countries, like the United States, where carrier agreements tend to be exclusive, the deal with China Unicom is nonexclusive.
This leaves Apple open to negotiate with as many carriers as it wants in that market. This is both good and bad for Apple.
China Mobile, China's No.1 carrier, has 141 million subscribers, the Journal reported. That's more than triple the subscribers of No. 2 carrier China Unicom. Obviously, getting the iPhone into the hands of China Mobile customers would have great economic and market-share benefits for Apple.
However, as the Journal points out, Apple would need to make some changes to the iPhone in order for it to work on China Mobile's TD-SCDMA wireless platform. The other option is to leave the iPhone as is and let it run on the carrier's slower 2G platform.
The long-awaited Google Voice application for the iPhone has been officially shot down by Apple.
There were a scattering of reports on Monday, and then a Google spokesperson confirmed it: "Apple did not approve the Google Voice application we submitted six weeks ago to the Apple App Store. We will continue to work to bring our services to iPhone users--for example, by taking advantage of advances in mobile browsers."
In addition, all third-party applications that use Google Voice have been pulled by Apple, according to a report in TechCrunch. The developer of one of those apps, GV Mobile, says he was told the decision came from Apple because his app "duplicates features that come with the iPhone."
It's unclear why Apple is refusing the app to be sold in its store, though there are hints that it may have come at the behest of AT&T, the exclusive carrier for the iPhone in the U.S. Google Voice is a free application that lets users assign a single number to ring their home, work, and cell phones, and also get voice mail as text transcriptions. Google Voice has been described by some as an "end run" around wireless carriers because it allows for free texts, but users do still use minutes on their AT&T phone plan.
John Gruber of DaringFireball.net reports that it was in fact AT&T's request that Apple block the application, but points out that Apple too has good reason to reject it: "Google Voice is a mobile phone service provided by the maker of one of the biggest competitors to the iPhone OS (Android). What if Google Voice were instead Microsoft Voice?"
It's also by now well established that the application approval process for Apple's App Store can be confusing and frustrating for individual developers, and now even for giants of the technology industry. Just last week, another dust-up occurred with Google and the iPhone, when Apple refused to approve Google's Latitude for the iPhone unless it was designed as Web-based app.
Like it does in most countries, Apple has a preferred wireless carrier in the United Kingdom. In this case the carrier is O2, but that may not be the case for long, at least for the iPhone 3G.
(Credit:
Apple)
According to a report on Mobile Today, Apple may open up iPhone 3G sales to other wireless carriers in the U.K., namely O2 competitors Orange and T-Mobile. O2's exclusive with Apple reportedly ends in September, giving Apple a couple of months to set up other deals.
T-Mobile is so sure that they will get the contract for the iPhone 3G that its call center employees have already begun telling customers that it may have the iPhone in the future, according to Mobile Today
If Apple were to open up the iPhone to other carriers it could increase sales of the older model phones, while continuing sales of the new iPhone 3GS with O2.
Many people in the U.S. are hoping Apple will do the same thing here. Rumors of talks between Apple and wireless carrier Verizon have been floating around for months, but so far nothing official has happened.
Verizon's work on its 4G network, which is based on the GSM standard, have kept the rumors alive. AT&T is said to be negotiating with Apple to keep its exclusivity deal.
BlackBerry Desktop software, currently available only for Windows, is coming to the Mac.
(Credit: RIM)At long last, Research In Motion is bringing its BlackBerry Desktop software to Mac OS X.
In a blog post on Monday, RIM announced that a version of its smartphones' desktop software will be released this September for Apple computers.
According to the smartphone maker, users will be able to sync their iTunes playlists, calendars, contacts, notes, and tasks from their Mac. They will also have the option of adding applications, updating the BlackBerry when new software is made available, and managing multiple handsets on their Apple computers.
BlackBerry Mac software will let you sync your BlackBerry with iTunes.
(Credit: RIM)Although users will be excited to know BlackBerry software is finally coming to their Mac, some of those users might not be satisfied. RIM said only Mac OS X versions 10.5.5 and up will be supported, meaning that Mac users who haven't updated Leopard or those running Mac OS X 10.4 Tiger likely won't be able to run the software.
Unlike iPhone software, which can be installed in both Windows PCs and Macs, RIM's BlackBerry software has been available only for Windows; a third-party tool has been required to enable communication between Macs and BlackBerrys.
If you want to be notified when the software is available when it's released in September, you'll need to sign up on RIM's Mac page.
Let me begin this by saying that I'm a stingy guy. In high school, I bought a hair clipper and adopted a buzz cut largely to save cash by not having to go to the barber. I will also stop dead in my tracks to pick up a penny.
So for me, spending $99 a year on Apple's MobileMe, a service that basically does Web e-mail, contact syncing, photo hosting, and file storage, was a hard sell--especially after its bad start. This week, however, Apple finally got me to take the plunge. Why? It's starting to add genuinely useful tools for Apple hardware owners, with the promise of more to come.
On Monday, the company demoed a new tool for MobileMe subscribers called "Find My iPhone" that lets you both find a lost (or stolen) iPhone, as well as remotely wipe its contents. You can also get it to ring and vibrate for two minutes straight, which can be a huge help if it's stuck between couch cushions or buried deep within a bag. Anyone who's been late to work, or had a near-heart attack from trying to find a lost phone can appreciate how this service alone may be worth a Benjamin.
Then there's the upcoming iDisk iPhone and iPod Touch application that lets you access files you've stored in your MobileMe online storage. This in itself is not groundbreaking, but if you're an iPhone or iPod Touch user who is already using MobileMe's online storage, it's a nice bonus. Apple is advertising this as a way to show off presentations and get at important business documents, but I'd argue that it's a great way to extend the limited storage on the iPhone by keeping some of your music and videos on MobileMe instead. If you've got a Wi-Fi connection, you can stream both.
But let's get back to the basics. Is the rest of the service worth the cash? Not in my mind--and a big, fat no if you're using it for the Web apps alone. Let's break it down:
(Credit:
Apple)
For Web e-mail: No
On the iPhone and iPod Touch, you get messages as soon as they're sent. On the browser, however, it's missing a lot of features that competitors like Yahoo and Google have had for years. Both of those services are free, and between Gmail's labs, and Yahoo's just-introduced apps platform, MobileMe's Web mail feels rudimentary. It also drives me nuts that the service logs you out after 15 minutes of activity. This isn't my bank account, it's my e-mail. (Note: readers wrote in to let me know that you can avoid having this happen if you check off the "keep me logged in for two weeks" option when first signing on).





