I often wake up with a tune playing in my head. I don't know why it's that particular tune, and sometimes I waterboard myself for hours trying to find the reason for this apparently random madness.
This morning, for example, it was that Spanish Lullaby song that Madonna numbed us with some time around the last century. (I never said it was only good songs that blared in my internal jukebox.)
So why might one's mind have been invaded by "La Isla Bonita?" Was it because this time last year I was in Spain, sipping sangria with some dubious Europeans? Was it because last night I saw a trailer of a new film directed by Madonna's last husband? Was it because I hadn't had enough sleep?
All this thinking is painful and useless, but it has brought me to an idea for Apple: it's time the company took the apparent randomness of the iPod Shuffle and made it mean something.
Might I propose that Apple creates an iPod that, whenever worn on your person, can immediately discern your mood? Please imagine that this new iPod, let's call it the iPod Shrink, is a tiny little thing that has within it even tinier sensors that monitor your heart rate, your blood pressure, your digestive calm, even your sweat level.
On the basis of this entirely factual information, the iPod Shrink would then select the precise piece of music that would match your mood. It's important to consider just what is meant by "match your mood."
Perhaps you, the moody consumer, might have the ability to ask the iPod Shrink to enhance your mood or to counteract it.
If you ask for counteraction and the machine sees that you're miserable, the iPod Shrink would bypass "My Immortal" by Evanescence, "Creep" by Radiohead or anything by James Blunt and go straight to "I Feel Good" by James Brown or the utterly classic Manilow rendition of "Copacabana." For enhancement, it would do the reverse.
If it detected anger, it could soothe you with some Bebel Gilberto or stoke your fires with some Sex Pistols. If it detected concern, it might offer the Goo Goo Dolls' "Iris." Or, alternatively, something from Disturbed's fine little album "The Sickness."
Perhaps the greatest surprise for you, the iPod Shrink owner, would be to discover what mood you are actually in. After all, your little device would be more familiar with the true scientific nature of your innards than would you. So your own self-knowledge would surely be enhanced by such a wickedly wily machine.
This could be a very big seller. It would certainly make me look more kindly on the self-absorbed, frustrated, preening, angst-ridden waddlers in the gym.
According to purportedly leaked documents on the tech rumor site Boy Genius Report, Apple is gearing up to offer a series of post-Thanksgiving bargains on products from iPods to MacBooks.
The deal, allegedly good only on November 27, lists "up to" discounts of 30 percent on iPods (excluding the Shuffle and iPhone), 25 percent on Mac laptops and desktops, and 15-percent on accessories, software, and other hardware.
The Boy Genius Report Web site says: "One of our connects just hit us up with some intriguing Apple information. According to them, what you see detailed above is a shot of Apple's yearly Black Friday deals. It's reported to be something Apple will email out shortly."
Of course, with the vague use of "up to" and no specific products listed, we can't be sure if these will be good deals or not. But if you're interested in being the first in line to check them out, the leaked doc also says that select Apple stores will be opening at 6 a.m. on November 27.
(Credit:
Boy Genius Report)
While it's waiting to be gobbled up by Google, AdMob isn't sitting still.
The mobile ad company announced Tuesday that it will deliver interactive video ads to the iPhone and iPod Touch devices. The ads, set to run this week, will let iPhone users surf the Web and check out other videos while the video ad is playing. AdMob believes advertisers and developers will take advantage of the video format by serving up interactive ads designed to pull in consumers.
"AdMob's new Interactive Video Ad Unit brings together consumers' love of watching videos on their mobile device with advertisers' goal of providing an interactive, social experience for consumers," said AdMob Founder and CEO Omar Hamoui in a statement. "We are excited to create new ways for advertisers to engage with consumers on their mobile devices and for the developers behind the most popular and engaging iPhone applications to effectively monetize."
The video ads will automatically pop up as iPhone users access certain content and applications. The ads will also offer a video player so that people can control and interact with them. To make sure the ads run at a decent clip, AdMob uses a network of distributed servers to push them out. Each video is saved in different file sizes, with the most appropriate one streamed based on the connection type, such as 3G or Wi-Fi.
AdMob is one of the top advertising providers for the handheld and portable device market, a position that convinced Google to cough up $750 million in stock to buy out the company. With its multimedia capabilities and huge market share, the iPhone has proven a fertile ground for video ads, with the first ones popping up in early 2008 and growing since then.
A Mad Magazine contributor has been told by Apple that his iPhone app featuring drawings and contact information of members of the 111th Congress has been rejected because it depicts politicians in an objectionable light.
Richmond's iPhone app in action.
(Credit: Tom Richmond)According to Tom Richmond, who wrote about his app's rejection on his personal blog, his app--dubbed Bobble Rep-111th Congress Edition--in no way should have been construed as objectionable.
Richmond said that the focus of the app was to create a "database of all the members of the United States Congress which allowed the user to find the names and contact information of their senators and congressional representative either via Zip code or by using the iPhone's GPS location services." Rather than use the politicians' individual portraits, the app depicts each senator and representative in caricature form, which Richmond drew himself. All told, the app features 540 caricatures of the politicians.
... Read moreDon Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
More than 100,000 apps are now available for download from Apple's App Store, making it the largest such retailer in the world.
App Store icon
(Credit: Apple)The App Store launched in July 2008 with just 500 applications. The store is now available in 77 countries, which has contributed to what Apple said Wednesday is well over 2 billion downloads.
Apps from the App Store work with both the iPhone and iPod Touch.
When introducing its new iPod Touch in September, Apple positioned the device as a superior gaming platform to Sony's PSP or Nintendo DS. Apple said its rivals charged too much for games and didn't offer enough selection. At the time, Apple had more than 21,000 game titles in the App Store, while Nintendo had 3,600 titles and Sony had 600.
The message apparently has gotten through.
"The App Store has forever changed the mobile gaming industry and continues to improve," Travis Boatman, vice president of Worldwide Studios at EA Mobile, was quoted as saying in Apple's press release Wednesday.
Not everything has been perfect with the App Store, however. Most notably, Apple's app approval process has caused frustration with developers, who are sometimes left in the dark about the reason an app is rejected.
Apple released iTunes 9.0.2 today an update that included additional improvements to app sorting for the iPhone and iPod Touch.
In early September, we offered a bug fix for arranging apps on iTunes after the release of iTunes 9.0 and later that same month Apple released iTunes 9.0.1. Progress was made in squashing some of the bugs we found, but the app sorting feature was still pretty tedious to use and nearly impossible to use if the number of apps on your iPhone exceeded 176.
Apple has resolved this problem by displaying the apps past the first 176 onto home screens that are grayed out. These home screens, numbered 12 or higher, will not currently display on your iPhone, but at least now you have a chance of grabbing apps from these screens and moving them to another visible screen. You should keep in mind that any apps on the home screens past the first 11 will only be accessible via a Spotlight search.
iTunes app sorting note grayed out home screen.
Problems sorting apps were not completely resolved by this iTunes update if all the home screens and the extra ones are completely populated. In this case, you lose any chance of moving the apps around effectively. However, there is a work-around--simply sync one more app back to your iPhone and iTunes will add another grayed out home screen. The exception being that this screen will now be mostly empty giving you the work space you need to get your apps sorted the way you want them. When you are done, make sure that extra app is the only one left on the extra home screen and delete it once you are satisfied with the way your apps or home screens are arranged.
This last step is optional; however, I recommend you perform it to prevent apps from accidentally being placed onto this screen. If you add more apps by syncing or purchases iPhone OS will recreate it.
iTunes app sorting--make some room for temporary workspace by syncing one extra app back to your iPhone.
Additional information about iTunes 9.0.2 enhancements, bug fixes, and download links for Windows or Mac OS X can be found at download.com.
Say Tweetie, and most folks think: "I tawt I taw a puddy tat."
But as a social-networking kinda guy, Tweetie is the name of my favorite iPhone Twitter app.
Tweetie lets you access all the standard Twitter features on your iPhone. You can see and respond to the tweets you follow, post your own tweets, and search for tweets by keyword.
Tweetie has always offered a clean, simple interface. But with its newly-redesigned version 2.0, the app is even friendlier. The buttons to tweet, check mentions of your name, send a direct mail (DM), and search for tweets are now within easy access at the bottom of the screen.
Checking your own profile is also smoother. A single Profile screen displays your bio, location, and URL, as well as the number of your followers, those you're following, tweets, and favorites. Tapping on a category like Followers displays the names and photos of all the people tracking your tweets.
Tweetie 2.0 also sports a neat, new feature to let you update the list of tweets that you follow--simply drag your finger down the screen, and the newest tweets appear at the top with a pop.
Tweetie provides its own interface for viewing Web pages and other linked content in a tweet. Courtesy of the iPhone 3.0 update, the interface works in both portrait and landscape mode and offers options to view the page in Safari, e-mail a link to the page, or repost the link in your own tweet.
Options are plentiful when creating your own tweets. Like Twitter, Tweetie keeps track of every character you type, so you know when you're approaching that 140-character limit. You can attach photos or videos to your tweets, either by snapping them with the iPhone camera or grabbing them from your library. Your followers can then view them on yFrog, a site that lets you share images and video via Twitter.
Geotagging is another hot trend that Tweetie offers. You can add a Google Maps link to your current location in a tweet and search for other Twitter users in your area.
Like several other iPhone apps, Tweetie ran into trouble earlier this year with the Apple police, who initially denied approval of its 1.3 version over alleged naughty words in its Twitter Trends feed. Of course, Tweetie is just a conduit that displays whatever appears on Twitter, so it's ridiculous to ding the app for the content. Fortunately, Apple eventually OK'd the update, and it's been smooth sailing for Tweetie since then.
The Apple's App Store is loaded with other Twitter apps, and I've tried a variety of them--both free and paid, including Twitterrific and TweetDeck.
Twitter fans all have their own preferences. You can even vote for your favorite Twitter app.
But Tweetie is the app I've stuck with the longest, and the one I heartily recommend.
Tweetie 2.0 will set you back $2.99--even those of us who migrated from Tweetie 1.0 have to pay for the new edition. But the upgrade is well worth it. Tweetie 2.0 requires iPhone OS 3.0 or higher and is compatible with both the iPhone and iPod Touch.
Graphic artists who work with Pantone colors may appreciate the latest iPhone offering.
Designed for the iPhone and iPod Touch, the $9.99 MyPantone app lets mobile users create and share palettes of colors drawn from the familiar Pantone libraries.
The app opens with a fan deck of Pantone color swatches, a virtual replica of the print Pantone swatch guide that designers carry with them. A color bar also resides at the top.
MyPantone offers colors from virtually all of the standard libraries, including Pantone Matching System (PMS) and Pantone Goe, which provides more color variations than PMS.
To create a palette, move your finger along the colors until you find the swatches you want to use. Clicking on any swatch displays its colors in a more detailed view. You can then drag any color down to the palette well below to store it.
From the fan deck, tapping on a specific color displays its values in Pantone, RGB, HTML (hex), and L*a*b (a color scale that plots values for luminance, red-green, and blue-yellow). From the palette well, tapping on a color brings up additional buttons, including a window that displays a cross-reference of harmonious colors.
You can also create a palette from a photograph. Load any photo stored on your iPhone, and the app will grab its dominant colors and automatically save them to the palette well. You can even move your finger around the photo to select a specific color shade.
Once your palette is created, you can view your colors against a different background rather than just in the palette well. This shows you how the colors might play against each other in an actual image or application.
You can save each color palette in formats compatible with popular graphic apps, including Adobe Creative Suite, QuarkExpress, or CorelDraw. You can also share your palettes by e-mail or by posting them to the MyPantone Web site.
Andy Hatkoff, Pantone's vice president of technology licensing, recently told me more about MyPantone.
Pantone thought it was important to move to a mobile environment because the company had noticed a shift in the way people work. "Designers, in particular, don't have to be or don't want to be at their desks or carry their laptops around them," said Hatkoff. "But they do take their phones everywhere, in particular their iPhones."
Pantone felt the iPhone was the right playing field for its first mobile app because, more than any other mobile device, graphic designers probably have iPhones.
MyPantone lets designers take their Pantone library with them. But it's not meant as a replacement for traditional color guides, more as a supplement. Hatkoff sees the app as playful and fun to use but with a serious side that renders it a useful tool.
"We wanted to let people use the Pantone language in a creative way, but still take advantage of a lot that the iPhone has to offer with a playful and touchable user interface," said Hatkoff.
MyPantone isn't the first color palette app for the iPhone. Color Expert from Code Line ($9.99), Palettes ($9.99) by Rick Maddy, and Color Stream ($2.99) from Sahil Lavingia serve up similar features.
The iTunes App store also offers color picker applications, more for homeowners and hobbyists, than for graphic artists. Free apps such as ColorSnap from Sherwin-Williams and Ben Color Capture from Benjamin Moore fit into this group.
But Hatkoff pointed out that most apps don't support Pantone colors (Color Expert was the only one of the bunch), and that MyPantone is the only one that can display harmonious colors.
MyPantone does have two significant limitations. It doesn't offer CMYK conversion data, disappointing to people who need to bounce between RGB and CMYK. But Pantone said it's received requests from many users for CMYK data, and that it's considering this and other features for the next update.
Also, because it's on an iPhone, you can't calibrate colors or adjust for ambient light as you can on a monitor. So the app can't offer the precise colors that a print swatch or a calibrated monitor would provide.
As a result, Hatkoff explained, MyPantone is not intended to be a color-correct environment, but more of an inspirational or directional use of color. For accuracy, designers would still need to rely on the traditional Pantone guide or a calibrated monitor.
I asked Hatkoff if color calibration and ambient light adjustment would even be possible on an iPhone? "I'm not going to say it would be impossible (to calibrate an iPhone), but it's something we are certainly investigating," he said. "We don't know the feasibility at this point. It certainly would address some interesting questions, although I don't know if iPhone users would want to calibrate their iPhones."
Correction 11:35 a.m. PDT: This story initially gave an incorrect title for Andy Hatkoff. He is vice president of technology licensing.
Although there are more signs lately that the worst of the recession is over, Apple is one of the few companies that has seen little of the effects of the recession to begin with.
We'll find out if the company's good health has remained during the quarterly checkup Monday afternoon. According to Wall Street, it's been another good three months for the Cupertino, Calif.-based company. Apple's stock price jumped 43 points during the quarter to close at $185.35. Because of a string of impressive earnings announcements dating back a year ago, the launch of the company's latest operating system update, signs it gained share in the smartphone and computer markets, and a helpful accounting rule change, financial analysts are expecting good things from the company's fiscal year fourth-quarter earnings.
Did price cuts on the MacBook improve Mac sales for the quarter?
(Credit: Dan Ackerman/CNET)Analysts are expecting Apple to record earnings per share somewhere between $1.24 and $1.72, and revenue between $8.74 billion and $10.55 billion for the quarter ending September 30. Apple is known to provide consistently conservative guidance for future quarters, hence the wide gap in analyst estimates.
But a good way to know what's to come can usually be seen in the unit sales reports. Last week IDC reported that Apple had amassed a 9.4 percent share of the U.S. PC market--a jump from the 8.6 percent of the previous quarter. Near the end of the previous quarter Apple offered some price cuts on most of its Mac models. The sales numbers for the quarter, whatever they end up being, will be regarded as a commentary on whether those price cuts went far enough.
Apple watcher Gene Munster over at Piper Jaffray says he's had a peek at Mac unit sales for the quarter, and he says the company is on target to report sales of 2.8 million Macs. That would be an increase over the previous quarter's sales of 2.6 million, and it makes sense: The third quarter is a traditional time for people to buy computers ahead of the back-to-school season, and Apple also released its long-awaited operating system update, Mac OS X 10.6, or Snow Leopard.
On the smartphone side of the business, if Apple does once again report good numbers, it'll be one of the few in that industry. Despite constant attempts by rival handset makers to produce the "iPhone killer," Apple's main competitors in the smartphone world have struggled during the most recent quarter--Nokia, Palm, and Research In Motion each posting disappointing results.
Piper Jaffray is estimating that Apple sold 7.5 million iPhones. Munster said inventory checks showed that demand for the iPhone 3GS is "outstripping supply," which means that iPhone sales for the next several quarters should be fairly steady. We should also get an update on the number of countries and carriers that have the latest iPhone model. Apple had said in July that it was supposed to be in 80 countries by the end of the summer.
The iPod is the only real question mark when it comes to Apple's main revenue-generating products. The quarter ending in June was the first in which iPod sales saw a year-over-year drop. Apple acknowledged it last quarter, saying that it expected eventual declines in iPod sales, and that it was the reason it developed the iPod Touch. Chief Financial Officer Peter Oppenheimer actually broke out the individual sales numbers for each iPod model and cautioned that the company expected "to cannibalize ourselves with iPod Touch and iPhone."
A slew of new iPods--including the new camera-equipped Nano--were introduced near the end of the quarter, so the full effect of those new models probably won't be visible until the following quarter.
(Credit:
James Martin/CNET)
The biggest change during the quarter however had nothing to do with anything that had a keyboard or a touch screen. Apple was one of several companies to lobby (successfully) for an accounting rule change that, if applied to the most recent quarter, will likely show much higher revenue for the iPhone.
The practice--in which Apple has been recognizing revenue for the iPhone and Apple TV over a two-year period--was put in place to avoid charging a fee for every product upgrade. It was something Apple was told it would need to satisfy accounting regulations that require companies to establish a value for product upgrades. The new rule won't change the amount of revenue coming into the company's coffers, but it will provide a more accurate picture of how much money the iPhone in particular is bringing in every quarter.
Check back Monday afternoon. Apple's results will be posted shortly after 1 p.m. Pacific.
Apple is allegedly building a new app for its iPhone and iPod Touch that will bring FM radio to the devices, according to a report on 9 to 5 Mac.
(Credit:
Apple)
Citing anonymous sources, the Apple news site says the functionality of the application will be similar to what Apple built into the iPod Nano. That includes the ability to pause live FM transmissions and fast-forward when you resume playing.
According to 9 to 5 Mac, the delay in getting the app to market is Apple's decision to integrate it with the iTunes Store, which is built into the devices. With this integration, people will be able to tap on a song they hear on the radio and buy it through iTunes.
Of course, Apple wouldn't be the first company to offer some type of FM functionality on the iPhone. Applications like Wunder Radio have been around for over a year and enable people to stream Internet radio to their iPhone and iPod Touch.
The big advantage Apple would have is linking its application to the iTunes Store, which creates the potential for more revenue.
