Carriers will be able to add their own branded MMS applications using MobiSpine's software.
(Credit: MobiSpine)Wednesday's report that a Swedish wireless company was planning to add an MMS application to the iPhone now makes a little more sense.
That's because MobiSpine, another Swedish company, announced the availability of a "white label" MMS service for carriers to use on the iPhone. Telia, the iPhone's wireless carrier in Sweden, has said it plans to bring MMS capability to the iPhone in short order, but it wasn't clear how it was going to make that happen. Now they'll be able to use MobiSpine's application under their own brand, sort of like how "white box" PC makers put together bare-bones systems for local distributors to sell under their own brand name.
One hurdle might be the approval process: MobiSpine's MMS application isn't available on the App Store as of this writing. However, individual carriers might have to submit their own versions on a case by case basis. So far, Apple has resisted the temptation to add MMS, which lets you send photos and videos in the body of a text message, to the iPhone.
Swedish iPhone carrier Telia has apparently convinced Apple to let it offer its own MMS application.
(Credit: Telia)Swedish iPhone users may soon have a way to send each other pictures and video via text messaging.
Telia, Apple's carrier partner in Sweden, is going to develop its own MMS (multimedia messaging service) application for the iPhone, according to a report from MacWorld Sweden. The lack of MMS is perhaps one of the most common gripes about the missing features of the iPhone, second only to cut and paste.
But instead of adding that function itself, or allowing a third-party developer to build it for the App Store, Apple is apparently going to let Telia enable MMS on its own. And it doesn't sound like the rest of the world is going to get a crack at that application, based on the translation, which was verified as legit by a few Daring Fireball readers conversant in Sweden.
Telia will have the application up and running in two months, it told MacWorld Sweden. There were MMS options available to those who wished to jailbreak their iPhones, but this is apparently an officially sanctioned way to text pictures to your friends.
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