John Hodgman (left and center) and Justin Long reprise their roles as PC Guy and Mac Guy in four new Apple ads.
(Credit: Screenshot by Tom Krazit/CNET)Apple released four new Get a Mac ads Monday, continuing its nearly 3-year-old campaign tweaking Windows PCs weeks after Microsoft began firing back at Apple.
The new ads are available on Apple's Web site, and will no doubt flood the airwaves in due course. Apple is following its old playbook with the new spots, tweaking PC guy as played by John Hodgman as virus-prone (Conficker), unstable, and difficult to use.
Microsoft's recent ads have focused on price comparisons with Macs, and Apple makes a brief reference to that line of thinking in the "Stacks" ad, in which Mac guy (Justin Long) responds to PC guy's observation that the facial-recognition technology in the new iPhoto must be expensive by noting that it comes free with every new Mac.
But otherwise it's the same old strategy of pushing the Mac as an easier-to-use and more reliable computer, with few references to price. One new twist is that a controversy has already sprung up over some of the claims in the "Legal Copy" ad.
... Read more- prev
- 1
- next
