Advanced Micro Devices worries that lingering issues--both real and speculative--with Apple MacBooks are giving laptop graphics a black eye.
In a phone interview Tuesday, Stan Ossias, director of marketing, mobile graphics, at AMD, began by asserting that my March 11 post "overstated" the case about heat and the instability of graphics processors in laptops and that some readers may interpret heat issues too broadly.
"In the case of Apple's product, I don't know what happened with Nvidia's GPU but we'd like to avoid having the negative aspects taint the entire industry," he said. (GPU stands for graphics processing unit.)
Most recently, there have been reports of performance issues with Apple's new 17-inch MacBook Pro, which has the Nvidia GeForce 9600M chip. But it's unclear whether Nvidia's chips are really the problem and it's not known how widespread the issues are.
Ossias started off the discussion by spelling out how AMD mobile graphics processors can adjust performance and power consumption to different conditions. (The technology, it should be noted, is applied in various ways by many graphics chips.)
"When the system is calling upon the GPU to do more work, we either increase the voltage or increase the clock speed or increase the operating attributes of the system in order to maximize the performance, and when those things are not in demand we can scale them back so they're not constantly being run at their maximum. This is the way we go about trying to avoid overheating," he said. Strict implementation of these design parameters is particularly critical in systems where there is the greatest potential for overheating: thin notebooks and high-end gaming notebooks, according to Ossias.
AMD provides tools to PC makers, he said, who make the final design decisions on how the GPU will perform in different power-usage scenarios. But sometimes the laptop maker won't make the best choice.
"Somebody may choose a GPU that doesn't necessarily have the best operating characteristics or doesn't deliver the optimal power consumption in all operating ranges. That's a constant development challenge" for laptop makers, he said, then added: "A very, very large proportion of our customers do a very good job of this."
"I don't think Apple does a bad job of this in general. They are extremely meticulous generally," he said. However, in some cases "a product decision is made (where) maybe there is more emphasis put on performance characteristics than on another characteristic. Again, that's another choice that can be made," Ossias said.
Ossias gave an example of the type of graphics chip that would not go into the new MacBook Pro, which is about an inch thick. At the high end of its mobile graphics chip lineup, the ATI Mobility Radeon 4870 can draw as much as 45 watts--a big power draw for a mobile chip. Due to these power characteristics, this would not go into a thin form-factor notebook like the new MacBook Pro, he said.
AMD announced new mobile GPUs last week based on a cutting-edge 40-nanometer process
(Credit: AMD-ATI)Last week, AMD announced groundbreaking mobile GPUs, the ATI Mobility Radeon HD 4830 and 4860, based on a cutting-edge 40-nanometer process. Both chips compete in the same general performance category as the 4870 but start at a much lower power-consumption level (the low 20-watt range) and "therefore you can actually get the 4830 into a thin and elegant notebook design," according to Ossias. AMD's current 4650 and 4670 can fit into thin form factors also, he said. These latter two chips would be in the same class as the Apple MacBook Pro's Nvidia GeForce 9600M, he claimed. The 9600M is the chip alleged to have heat and performance issues.
"I know that when Nvidia announced (in October of last year) publicly that it was recalling or having to rework some of its products and they took a big write-down, we had to address concerns from our customers that we were not also experiencing packaging failures because of the overheating and design flaws that they were experiencing in their product line," he said. "So, we basically had to go and calm down a lot of our customers and say, look, this is not something that's inherent to our technology, it's not something that you have to expect from any GPU."
Nvidia is again at the center of a graphics tempest in the media, this time surrounding performance issues of Apple's new 17-inch MacBook Pro. Two little pesky questions haven't been answered yet, however. Are Nvidia graphics chips really the problem? And are the issues really that widespread?
Postings in an Apple discussion forum cite a smorgasbord of problems: Some cite the Nvidia GeForce 9600M, while others point to issues with fan speed. Another post points to faulty wiring and another to the main processor (i.e., Intel). But this is just one forum. Does this really indicate widespread problems?
Does the Apple MacBook Pro 17-inch unibody have chip issues?
(Credit: Apple)I haven't heard back from Apple. Nvidia had no comment Monday.
So, I spoke with a few people who have informed insights into potential problems. Not all would speak on the record, however. Jon Peddie of Tiburon, Calif.-based Jon Peddie Research, which tracks the graphics chip market and does testing on graphics chips, said he hasn't tested the new MacBook Pro yet. Generally speaking, however, a GPU problem of this sort would dictate a BIOS change to adjust the fan speed (one of the possible solutions proposed already). Or, if it's more serious, the graphics board would need to be replaced. (BIOS stands for basic input-output system; GPU stands for graphics processing unit; CPU stands for central processing unit.)
"If either of those conditions were true, Apple would be issuing an alert," he said. The alternative is for Apple to deal with the alleged problem on a piecemeal basis, one customer at a time, Peddie said.
The latter scenario--the status now--of course leads to a lot of speculation and attempted diagnoses among users.
I also contacted another analyst, Linley Gwennap, principal analyst at the The Linley Group. He made some obvious points but important in the context that it's not necessarily the GPU. Basically he said that if any chip exceeds the "thermal design budget," the system becomes unstable.
Other people I contacted (who wished to remain anonymous) said the issue appears to be more of a fan issue than a GPU issue. But the jury is still out. And, let's be clear, Nvidia has been faulted for past MacBook glitches. The most recent being in October. Will Nvidia be perpetually plagued by fallout from past problems? The 1994 Pentium FDIV bug was an Intel albatross for years.
I see another ancillary issue--not necessarily directly related to the MacBook Pro issue discussed above--that needs to be addressed. Here's the proposition: you want better graphics but you also want a sleek laptop like the Apple MacBook Pro. Well, if you're pushing the outside of the graphics-performance envelope, something's got to give. It's like saying: I want a car that goes from zero to 60 in under four seconds but with low emissions.
The truth is high-performance discrete GPUs and Intel CPUs--even the ones with the "m" (for "mobile") suffix--will sometimes wreak havoc when they're stressed inside enclosures only 1-inch high (i.e., many laptops). But I'm stating the obvious (I think). Anyone who has maxed out a relatively high-performance GPU or CPU in a laptop knows the real meaning of the euphemism "uncomfortably hot"--a phrase often used in discussion forums.
Overheating results in a lot of unpleasant (and sometimes seemingly unrelated) surprises, including BSOD (Blue Screen Of Death), automatic (arbitrary) shutdown, and, as in the case of the MacBook Pro, graphics artifacts.
Some people will always point their finger at Nvidia (or ATI) but I submit that some of those people experiencing problems would be the first to raise a stink if Nvidia didn't offer a high-performance laptop graphics chip to run Crysis at the frame rates and resolutions they demand. Yes, a product should work as advertised but there are limits to what a GPU (or CPU) can do inside the thermally challenged, cramped quarters of a laptop.
Not that Nvidia is absolved of any and all crimes. Far from it. As I stated above, Nvidia has had its share of problems that were its own fault. But even Intel's integrated graphics (theoretically the most power efficient) has heat gotchas of its own. Heat has been an issue in the first version of the Intel-graphics-based MacBook Air (when playing video)--which I can vouch for since I own a first-generation MBA. And I have another laptop (from a top-five PC maker) with integrated graphics that immediately heats up (and sometimes overheats) when running video.
But back to discrete GPUs. If you want desktop-level graphics in your sleek laptop, then you're going to have to take the heat and, consequently, in some cases--if you push the graphics card--instability and graphics anomalies. That doesn't make it right. It's just a fact of life.
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