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March 11, 2009 6:05 AM PDT

Apple shrinks its iPod Shuffle

by Jonathan Skillings
and
Tom Krazit
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iPod Shuffle

The slender, new iPod Shuffle stands tall behind the relatively boxy older version.

(Credit: Jonathan Skillings/CNET, from Apple video)

Updated at 6:22 a.m. PDT with more details and new images, and 8:45 a.m. PDT with comments from Apple.

Apparently the tiny iPod Shuffle wasn't tiny enough. On Wednesday, Apple unveiled a 4GB Shuffle that's half the size of its predecessor.

The new device is smaller than a AA battery yet holds up to 1,000 songs, Apple said. The preshrunk Shuffle also adds a new VoiceOver feature that can recite song titles, artists, and playlist names, as well as provide status information, such as battery life. Speaking of which, Apple said the gadget's battery life clocks in at 10 hours.

Priced at $79, it comes in silver or black. The aluminum body of the third-generation Shuffle stands 1.8 inches tall and is 0.3 inch thick. The navigation and volume controls are in a small protrusion on the right earphone cord.

With the new Shuffle, users can organize songs by multiple playlists. The VoiceOver feature can speak in 14 languages: English, Czech, Dutch, French, German, Greek, Italian, Japanese, Mandarin Chinese, Polish, Portuguese, Spanish, Swedish, and Turkish.

VoiceOver is Apple's term for the text-to-speech engine built into Mac OS X Leopard in order to let blind people use a Mac more easily. The "Alex" voice generated by that software is the one that Leopard users will hear, while Windows users and Mac OS X Tiger (10.4) users will hear a different voice, said Greg Joswiak, Apple's vice president of iPod and iPhone marketing.

The first time you sync one of the new iPod Shuffles with iTunes, Apple will install software on your Mac or PC that makes the voice feature possible. This isn't speech recognition; you can't speak into your iPod headphone and order up Bob Dylan's "Blood on the Tracks," but the voice feature is more useful than just reminding you of the name of that song you downloaded three years ago but had forgotten about until it randomly came up on your Shuffle.

Apple now supports playlist discovery with the new iPod Shuffle. A button in the center of the headphone controls, when held down for a few seconds, takes you into a playlist mode where the speech engine recites the names of your playlists in alphabetical order, allowing you to select a playlist by pushing the button again, Joswiak said.

The only controls on the device itself are the on/off switch and the shuffle/llnear switch, Joswiak said. Apple will ship its own in-ear headphones with the Shuffle, but third-parties will be able to make their own headphones that have the controls, and they'll also make adapters that will let you use the controls with existing headphones, he said.

Piper Jaffray's Gene Munster put out a research note Wednesday upgrading his expectations for Apple's earnings per share in fiscal 2009 based on his belief that the new Shuffles will generate more profit for Apple. The $79 price returns Apple to the price point used for the second-generation Shuffle, which was cut to $49 last year. Apple is discontinuing a 2GB $69 Shuffle introduced at last year's iPod event, but will continue to sell the older $49 1GB Shuffle, Joswiak said.

Third-generation iPod Shuffle

Don't mistake that new iPod Shuffle for a stick of gum.

(Credit: Jonathan Skillings/CNET, from Apple video)

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Add a Comment (Log in or register) Showing 1 of 5 pages (176 Comments)
by Jonnygthedrummer March 11, 2009 6:15 AM PDT
haha i found on apple.com before it was posted here
Reply to this comment
by fcz1 March 11, 2009 8:48 AM PDT
wow. You're awesome.
by iertry March 11, 2009 9:11 AM PDT
Of course, the people here found it, wrote an article and posted pictures. Have you done that? lol
by Jonnygthedrummer March 11, 2009 11:34 AM PDT
lol
by schmidty313 March 11, 2009 6:15 PM PDT
Holy crap! Good job dude!
Oh wait, it is an apple product! No wonder it is on their site first!
*facepalm*

on topic: Very nice, 4GB is the perfect size for songs
by sting7k March 11, 2009 6:21 AM PDT
So the next one will be size of an eraser head? Or how about just make one you implant in your brain and then it sends the music directly into your auditory sensors and you change the song by thinking about it.
Reply to this comment
by sharonru March 11, 2009 7:02 AM PDT
haha yes that. WTH? or perhaps apple wishes for us to lose the more frequenly to keep us buying?
by myles taylor March 11, 2009 8:27 AM PDT
Maybe we can transition to one that you place in your ear that is the size of a headset?
by Perry_Clease March 11, 2009 8:38 AM PDT
Yes the next one will be an ear bud
by romodoc March 11, 2009 9:05 AM PDT
something like this?
http://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198552921665791112
by divide_by_zero March 11, 2009 10:23 AM PDT
@romodoc, those things are hideous.
by MyTThor March 11, 2009 11:28 AM PDT
"Or how about just make one you implant in your brain and then it sends the music directly into your auditory sensors and you change the song by thinking about it"

The funny part is old people still won't be able to figure that out.
by topgunb2 March 11, 2009 2:15 PM PDT
the next one would be implanted inside consumer's head!
wouldn't buy a music player without display
by mikeburek March 11, 2009 3:13 PM PDT
The next one will only be a glowing apple logo. They can't get rid of that.
by Cooper33 March 11, 2009 5:31 PM PDT
Wow I have thought about that idea for so long. i.e. the ipod brain implant that's let's you change the song by thinking about it. If that is ever created, that would be so cool.
by WebBuddha March 11, 2009 6:33 PM PDT
I think the iSlaves and fanboy prevailing mentality is such that Apple could simply nicely sell them an empty package. As long as the package was "cool" and shiny and white of course. :)
See more comment replies
by MrZook March 11, 2009 6:22 AM PDT
iPod femto here we come.
Remember that spoof?
Reply to this comment
by divide_by_zero March 11, 2009 6:59 AM PDT
LOL, that is exactly what I was thinking about as I read this.
by romodoc March 12, 2009 7:36 PM PDT
what about the iPod invisiblah!, LOL,
http://www.youtube.com/watch?v=V5ENLm0JsQw
by He_And_Him_Studios March 11, 2009 6:25 AM PDT
They keep getting smaller and smaller and the price gets higher and higher. If it gets to small though than it's just an easy to lose waste of money.

Next up from Apple, an iPod that fits in your ear.
Reply to this comment
by grissomb March 11, 2009 7:03 AM PDT
it's the same price the previous generation was.

They need to recess the phone jack so that the plug isn't just sticking out there, begging to be broken off. And I wouldn't really call it "smaller" than the previous generation.. I don't think the overall area is that different. The contol is a neat idea but why not put it on the body so we can use our existing headphones?
by biggstuu March 11, 2009 8:08 AM PDT
They put in the headphones so you can move your music without having to reference the screen or touch the player so you can stay focused on what you are doing rather than fiddling to find that little arse thing, makes sense in my book.
by Sausagebiscuit March 11, 2009 8:16 AM PDT
iPod Shuffle hearing aids?
by ZetaZeta_ March 11, 2009 8:58 AM PDT
An iPod earbud/headset would not be a bad idea at all. I'd buy it.
by make_or_break March 11, 2009 9:59 AM PDT
grissomb: not exactly. The new one listed here is $10 more than the previous top model, although it has twice the storage cap.
by bmw013090 March 11, 2009 6:47 AM PDT
Looks awesome, but Apple will not have my money for this product. When your ear buds, that won't stay in your ears when you are at the gym or jamming out to a song, fail after a year, how much will it cost to replace them? Can I use other headphones and still have volume control? That's a killer right there, and please don't try to tell me that that the ear buds they package with ipods actually sound good.
Reply to this comment
by Jahntassa March 11, 2009 6:49 AM PDT
The earbuds are actually decent, but they're far from a good 'one size fits all' solution.

My primary issue would be the controls on the earphones. What if you wanted to use a different pair? If you're jogging and need to use some around-the-head set?
by March 11, 2009 8:43 AM PDT
I'm with you. Not going to be buying this one - I love my Bose earbuds!
by ywkhgqo March 11, 2009 3:53 PM PDT
jahntassa, you have obviously never listened to a decent pair of head phones, even a $20 pair of skull candy head phones
by WebBuddha March 11, 2009 6:32 PM PDT
FYI - to use ANY 3rd party headphones you must buy a 49.00 dollar adapter. You can't simply plug in any headphones. As you state their ear buds are known for not lasting very long, so expect the cost of this happy shiny new toy to be more like 130 dollars plus.

Also, the controls (or lack thereof) are really absolutely ridiculous.
by abundantsnotbob March 11, 2009 8:38 PM PDT
Q:"When your ear buds, that won't stay in your ears when you are at the gym or jamming out to a song, fail after a year, how much will it cost to replace them?"
A:Just buy a new iPod, because this one will also probably die in about a year also.(probably actually 2 years and a week just in case you get the extended warranty)
If you use other headphones you can't control the songs or the volume. It reminds me of a parody called the ipod useless.
http://www.youtube.com/watch?v=mVd91U0r1-w
by abundantsnotbob March 11, 2009 8:40 PM PDT
oh I forgot to say that the replacement earbuds cost $30.
by docparkny March 11, 2009 6:50 AM PDT
Unfortunately, my shuffle (the usual size), takes long leaves of absences in various nooks and crannies around the house, and has even taken a trip to the washer/dryer (survived, link below). I'll take a pass on the smaller one.

http://golfism.wordpress.com/2009/02/23/will-it-wash-and-dry/
Reply to this comment
by sharonru March 11, 2009 7:04 AM PDT
thats amazing!!
by Perry_Clease March 11, 2009 8:45 AM PDT
Yeah... I washed, and dried my iPod Nano while doing my laundry. It works, but does not hold a charge so I guess that the battery is totaled. This was a 3rd generation model, a little bigger than a book a matches. I don't like the latest model Nanos, there is a sharp edge on the bottom of them, so I will just keep this one in a dock until the next models come out. I still have my iPhone and several older iPods that I use.
by Hike_Every_Day March 11, 2009 9:06 AM PDT
I washed and dried a pair of Apple earbuds two days ago and they still work. Now THAT is amazing!
by dougzv March 11, 2009 6:50 AM PDT
With the controls on the earbuds now, I guess one would have to buy an extra cable from Apple to be able to plug this thing into an FM transmitter to listen to in your car. I don't see one listed on the Apple site though.
Reply to this comment
by Perry_Clease March 11, 2009 8:48 AM PDT
In most, if not all States, you can not legally wear earbud/earphones in both ears. New autos usually have an AUX in for the music system and some have iPod dock connections.
by dougzv March 11, 2009 10:26 AM PDT
Perry,
That's what my point. You can't use an audio cable to plug it in to your car stereo or any other piece of equipment for that matter because you wouldn't have anyway to control it. Unless Apple or somebody else puts out a cable with the control module on it.
by ducttape36 March 11, 2009 6:51 AM PDT
no more clip though? what are you supposed to do with it while jogging with no pockets? stick it in your elastic waistband? that will be uncomfortable. let it flap around by the earbud cords? please tell me there is a clip on the back that i cant see.
Reply to this comment
by dougzv March 11, 2009 6:53 AM PDT
there is a clip
by biggstuu March 11, 2009 8:22 AM PDT
I really love when people post with no facts at all, just proves that ignorance does run rife in society.
by romodoc March 11, 2009 9:15 AM PDT
to biggstuu,

Clearly ducttape didn't look at the other pictures, so what.
Not knowing an iPod released today doesn't have a clip is ignorance in your small geeky universe. For the rest of us is just a minor mistake.
by make_or_break March 11, 2009 10:03 AM PDT
I really love when people post as complete know-it-alls; just proves that uncontrolled arrogance and belligerence does run rife in society.
by ducttape36 March 11, 2009 11:47 AM PDT
in my defense, the other pictures werent posted yet. but glad people can make sweeping generalizations about society's ignorance based on my comment asking if there was a clip.
by terminalblue March 11, 2009 6:51 AM PDT
ok...that kinds of suck...proprietary connectors with proprietary headphones
Reply to this comment
by Super2online March 11, 2009 6:53 AM PDT
Next year, it's the new iPod Embedded. Not only does it give you 2 million songs, monitor your vital bodily functions and wirelessly send everything to your computer, but you never have to worry about losing it. It's always with you because it's implanted in your ear lobe.

The proceedure is no worse than having your ears pierced and our trusty brainiacs at the iPod store will be more than happy to make your appointment. You can be in and out in the time it takes to play just one song on your new iPod Embedded.

Yes we can tap into your thoughts to know exactly what you want played. Voice control is also optional. Crowded rooms may cause increased and unwanted shuffles.

Accessories embedded seperately and will require a seperate appointment. Upgrades require surgical removal with a new embedded device inserted. Troubleshooting can be accomplished wirelessly. For health reasons returns are not allowed.

You think this isn't coming? Look forward 5-10 years, maybe not even that long!
Reply to this comment
by DigitalFrog March 11, 2009 8:54 AM PDT
Sounds nice, but I'd worry about spyware uploading my vital statistics to my health insurance carrier...
by Aeriscelo March 11, 2009 10:49 AM PDT
You forgot to mention non-replacable batteries. New battery = new unit = another surgery
by sharmajunior March 11, 2009 6:56 AM PDT
Introducing the ipod chip. It is implanted beneath your skin and you have to pinch the headphones into your skin just like how diabetic patients do with syringes to hear the music. Oh ...I forgot, the chip automatically charges with the electrical impulses sent from and to your brain from that area.

So in other terms, it dies when you die. You are not supposed to have a heart attack because that would short circuit the device.....LOL
Reply to this comment
by make_or_break March 11, 2009 10:05 AM PDT
"...pinch the headphones into your skin..."

Ouch. Don't forget the optional catheter module. Hear it's going to come in a wide array of designer colors, too.
by dragonbite March 11, 2009 7:14 AM PDT
That's all good and well, but one of the appeals of the current shuffle is the easy controls (no need to look at any screen which is good since it doesn't have one), and the clip so you don't have to worry about it flying around which it can do since it's so light.

Where's that spoof video of the iPod Flea that comes with its own tweezers to change song?
Reply to this comment
by dragonbite March 11, 2009 7:17 AM PDT
Ok, I see now the clip.
by k9jdk March 11, 2009 7:15 AM PDT
Good point/s on the new ear buds w/controls built in. Replacing lost or broken could cost big $$. Perhaps the booming 3rd party iPod market will develop alternate solutions.
Reply to this comment
by johnwbishop March 11, 2009 7:17 AM PDT
Based on this generation's obtuse design, i.e., controls on the headphones, 'USB drive' like form factor, etc., I'd say Apple is getting ready to kill the nano product line.

Apple says: Step up to the iPhone, people!
Reply to this comment
by biggstuu March 11, 2009 8:24 AM PDT
If your assertion was correct, it would be step up to the iPod Touch, higher profit margin.
by make_or_break March 11, 2009 10:09 AM PDT
I'd say the nano is safe. Both the nano and Touch could easily see a doubling of max capacity with the next gen units, giving ample room between them and the Shuffle. The iPod Classic should be the one looking over its shoulder. Hard drives are *so* 2006.
by sanjayb March 11, 2009 7:27 AM PDT
So I guess my sport headphones that has no volume or any other control wouldn't work for the Shuffle?
Reply to this comment
by U. Tripps March 11, 2009 8:50 AM PDT
Apple probably assumes that anybody with fancy or specialty phones won't be buying a Shuffle, anyway.
by sanjayb March 11, 2009 9:49 AM PDT
I could see the Shuffle as a good thing for me when I run. However, I have special sport headphones that I use when running. Seems either I give up on my headphones or not use the Shuffle. I am keeping the headphones.
by CyStarkman March 13, 2009 7:27 AM PDT
Apple have indicated that anyone can make compatible headphones and there is an option for a in line connector that allows you to plug in normal headphones.

Or so I have read at other reviews
by mycbrad March 11, 2009 7:37 AM PDT
This bears a resemblance to the original Shuffle. Like the Nano's form factor changes, it looks new because its old.
Reply to this comment
by Noswal44 March 11, 2009 7:38 AM PDT
My prediction: The next shuffle will be completely hidden in the wire spanning the two headphones. There will not be a "body" but mearly a control like th is one has. The goods will be near-wire thin.
Reply to this comment
by U. Tripps March 11, 2009 8:51 AM PDT
That would be cool. I might even buy that... No probably not.
by sanenazok March 11, 2009 7:48 AM PDT
Is it just me or does the model in the photo look kina' brainless.
Reply to this comment
by codynews March 11, 2009 8:42 AM PDT
I think she looks kinda hot -- if not slightly chunky.
by Perry_Clease March 11, 2009 8:51 AM PDT
Her brain is higher up on the body, you were looking at her braless.
by man_w_balls March 11, 2009 9:02 AM PDT
codynews:
Actually, in the real world women have hips and breasts. What you call chunky is the curves of a female body. The television images that have polluted your brain are not real, and if you go outside your house and talk to some real women you will begin to understand.

As for the Shuffle, it does begin to seem absurd that the headphone jack is almost as big as the device. When they shrink down to iPod Chiclet size, what kind of headphones could plug into it?
Maybe Bluetooth headphones will be required, or the Shuffle will just be a set of headphones with a dangling control box....
by Dalkorian March 11, 2009 9:42 AM PDT
How can you tell her IQ by looking at a photo? But now that you mention it, she does kinda look tarded doesn't she.
;-)
by make_or_break March 11, 2009 10:16 AM PDT
"...But now that you mention it, she does kinda look tarded doesn't she."

It's a condition called iPodschitzonia Applesqueezeyachargecardaccountdementia...turns your brains to mush, making you totally susceptible to suggestions of unnecessary discretionary purchasing to replace perfectly good working devices.
by rapier1 March 11, 2009 11:17 AM PDT
"Actually, in the real world women have hips and breasts. What you call chunky is the curves of a female body."

Some women are curvy and some women aren't. There is, just so you know, a lot of variation. And yes, some women, actually a large number of women are overweight, so are a lot of men.
by websterphreaky March 11, 2009 8:13 AM PDT
HA HA ... Smaller Size to Match SMALLER SALES.

The only thing that stays the SAME is High Prices and that it will die a week after the warranty EXPIRES.

crAPPLE, you get what you pay for .... HYPE.
Reply to this comment
by biggstuu March 11, 2009 8:25 AM PDT
Wow a real life troll!!! OMG I thought you guys were extinct! But here you are and not a bridge in sight.
by Dalkorian March 11, 2009 9:43 AM PDT
Trolls are very much alive and well in today's society and have broken of their habit of hanging out under bridges many years ago. They like internet blogs now and have survived because some people still feed them.
by rapier1 March 11, 2009 8:22 AM PDT
You want a better set of earbuds to use with your new nano? Why would you want that? Apple has decreed that these are the right earbuds and the only ones you will ever need!
Reply to this comment
by biggstuu March 11, 2009 8:26 AM PDT
and look more trolls, there's a whole troll village? OMG who woulda thunk it?
by xcal78 March 11, 2009 8:45 AM PDT
Complete with a troll cop!
by Perry_Clease March 11, 2009 9:00 AM PDT
It looks like other earbuds will work, but true enough that remains to be seen. Of course "standard" ones won't have the controls, but there are some controls on the top of the Shuffle.
by ZetaZeta_ March 11, 2009 9:08 AM PDT
He may sound like a troll, but he brings up a good point. There's probably no way I can use my bose or sony headphones with this thing. I'm probably going to be forced to use the apple or 3rd party ripoff phones.
Of course, there's nothing saying someone won't make some kind of converter down the line, but that will take some more space in your pocket and negate some of the value of having a small device.

I'm surprised apple didn't just go the whole nine yards and offer some kind of headset shell to slip this iPod into, so you could wear it on your ear. (Even better, bluetooth wireless to send the other stereo channel over to a second earphone on your other ear).
by rapier1 March 11, 2009 11:20 AM PDT
Troll or not the point is that they didn't *have* to go with this limiting design. The could have simply put the controls on a extender cord allowing you to use any ear bud you want with this design. They didn't because that's not the Apple way. Don't get me wrong, I use quite a few Apple products but there is a definite idea in Apple that their way is the right way and there isn't any need for other options.
by ikramerica--2008 March 11, 2009 11:46 AM PDT
I have the original white "pack of gum" shuffle. It's great, but at 1GB, you really don't need to have multiple playlists.

I can't understand why they would remove the buttons on the new 4GB design. And I never use the Apple ear buds, so now do we have to pay for an adapter cable to bring your own headphones? That's what I had to do with my Sony phone, and while that kind of adapter works fine, it would increase the cost of getting a shuffle by $39 or something stupid. Why not just get a Nano/Mini instead at that price?

I'll pass on this stupid design, unless there are some hidden controls I'm not seeing?
by Draxon March 11, 2009 4:32 PM PDT
by rapier1 : so your point is they didn't "have" to make it so limiting.. is that like you don't "have" to buy it?
Showing 1 of 5 pages (176 Comments)
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