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April 7, 2009 5:18 PM PDT

Amazon follows Apple to $1.29

by Matt Rosoff
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Updated on Wednesday with details about other online music stores.

As expected, Apple on Tuesday introduced variable pricing on iTunes, meaning that some popular tracks now cost $1.29 instead of $0.99. Less expected: Amazon.com has followed Apple into the fray. Scroll down today's list of top downloads, and you'll see a few tracks at $1.29.

I just stopped believing.

It was only a matter of time, but I didn't expect the price hike to come on the same day, given all the noise Amazon's been making about a special promotion in the U.K. (0.29 pounds for some selected track, down from the usual minimum of 0.59). I can't imagine Amazon's excited about raising prices in a recession--they're probably responding to price increases by the record labels, which were made possible by Apple's capitulation. Good luck with that!

Update at 9:45 a.m. Wednesday: It's not just Amazon. I heard from a contact at another large online music company that the impetus behind the new pricing models is indeed coming from the labels. Apparently, they approached all the major stores and asked them to begin selling certain songs for $1.29 on Tuesday.

Check out Rhapsody and Wal-Mart (which is selling tracks for $1.24, in keeping with its "5 cents cheaper" pricing strategy).

Follow Matt on Twitter

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995, and reviewed the first Rio MP3 player for CNET.com in 1998. He is a member of the CNET Blog Network. Disclosure. You can follow Matt on Twitter @mattrosoff.
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Add a Comment (Log in or register) Showing 1 of 3 pages (76 Comments)
by ewgdsg April 7, 2009 5:43 PM PDT
woop dee do....
Reply to this comment
by -hh April 8, 2009 6:55 AM PDT
To a degree, I agree, because for Amazon to immediately follow Apple, all this does is re-affirm that which we already knew: our Copyright Laws functionally legalize Monopolies, which thus permits price fixing.

We can complain all we want about this situation ... but the basic premise of offering protection for IP does encourage Innovation - - - the problem is that innovation is stifiled when the IP is protected for a Century (or longer). The real issue is that our IP protection laws are out of balance: why should the inventor of a new computer chip receive 1/5th the protection that he would if he were to have written a song about the same invention?

The unfortunate reality in the music business is that 90% of the proceeds do not go to the original IP creator, but to the system's "manager" in its many forms. In conjunction with the extremely long Copyright protections, the only incentive that they have to economize is to increase their profits, since they have no motivation to ever pass along any savings to their consumers.

And in the meantime, we are hypocrites as consumers to complain for as long as we still nevertheless continue to buy their product.

It is unlikely to occur, but what has to change within the music industry is a dramatic change to our IP (Copyright) Laws. In simplest terms, the IP protection should be the same, regardless of the type of IP that it is: Patents, Copyright, Design Patents etc. Given that a normal Patent is 20 years and a Design Patent is 14 years ... and that the original US Copyright was 14 years (+ optional 14 year extension), it is quite clear that US Copyright Law (Life of Author + 70 years, etc) is grossly out of proportion with what is a FAIR and REASONABLE degree of compensation for taking the risk of publication, which is the reason why Copyright laws exist in the first place.

Ask your Congressman if he voted for the 1998 'Sonny Bono Act' and if he has ever accepted any money from any Lobby that benefitted.

-hh
by make_or_break April 10, 2009 5:52 AM PDT
-hh: interesting argument. But tell me, why should anyone be surprised that corporations indeed take this tact? Copyrights aside, any changeover in media delivery means the new model must make MONEY else it won't fly, period. The .99 download was convenient for Apple's marketing, but the recording labels weren't making any money off of it, or at least enough to offset their losses with declining CD sales.

When CDs were first introduced, in theory they should've been more streamlined and easier to make than their vinyl and tape counterparts. But guess what? CDs in the early days were twice as expensive, despite being "more efficient" to manufacture. Part of the bump could surely be due to the investment in new tech and manufacturing facilities, but part of it had to be to offset the inevitable losses that were going to be incurred as the older methods were being phased out.

.99 wasn't cutting it, especially when consumers could buy their music ala carte, picking and choosing which songs to buy rather than getting that bigger pot from complete album sales. That's a huge hit to take, and it should be no surprise that the record labels want to manipulate the single track digital sales to offset those declines.
by ZBeeb April 7, 2009 5:49 PM PDT
In fairness it's not Apple, it's the labels forcing it on the distributors... blame the labels for the higher prices (they also gave lower prices on some older music).

I know why the labels blame iTunes for all the evils of the world... it's unclear to me why the media blames iTunes for all the evils of the labels?
Reply to this comment
by Seaspray0 April 8, 2009 3:18 PM PDT
That's right, ZBeeb. The article backs up that it's the labels behind this. The price has been at 99c for years. Now lets compare it to other products like the cost to send a letter through the post, the price of gas, or how much it costs for a loaf of bread at the store. While looking at the big picture, is this price hike inline with how other items have gone up in price? What do you think? Is this an inflationary price adjustment?
by daedbird April 9, 2009 7:10 AM PDT
Ok its perfectly clear that the big music labels are acting as a monopoly, utilizing their catalogs to first, give a better deal to Amazon, and then forced Apple to give in on variable pricing. Acting as a monopoly is illegal, and should be prosecuted, but with the exception of the early statges of the Microsoft case, trust-busting hasn't been in fashion since Ma Bell was taken down.

If that is the game they play, I think Amazon and Apple should do a little colluding themselves, and the next time their contract is up, draw a firm line in the sand as far as pricing - offer a higher payback on the first 100 days an item is for sale, higher payback for 'exclusive tracks,' and a lower amount for everything else. Break off a few of the smaller guys (hey EMI always seems like a rebel) and promote the hell out of those who agree.....

I can understand that the record labels want more money for new tracks...its kind of like the movie industry, where the studios take home a higher percentage of the ticket sales in the first week, and that amount is reduced each passing week. But CDs get cheaper as they sit on the shelves, and the benefit of digital distribution is you don't have to print so many copies - so why increase the cost of a download to the same as a cd?
by effingreat April 7, 2009 5:49 PM PDT
people still pay for music?
Reply to this comment
by ralfthedog April 7, 2009 10:08 PM PDT
With money if they download legal or viruses if they do not.
by Gaddorm April 8, 2009 5:36 AM PDT
ralfthedog
"With money if they download legal or viruses if they do not."

If you get a virus from trying to downloading an MP3 you're an idiot and should be banned from the internet.
by someToast April 8, 2009 2:39 PM PDT
Is there a bot that posts "people still pay for music?" on every single digital music article posted online? There certainly seems to be.

Yes, efffingreat, people still pay for things that they receive value from, even when the threat of repercussions from stealing that same item is very low.
by aka_tripleB April 8, 2009 10:43 PM PDT
Don't worry. People stopped on the 7th.
by VS_Dude April 7, 2009 5:54 PM PDT
I don't know what this author is talking about. I just spot-checked a few titles at Amazon.com and found them at their 99 cent rate.
Reply to this comment
by zizzybaloobah April 7, 2009 7:32 PM PDT
Wrong. Just scrolling through the top tracks reveals several at $1.29: Britney Spears and Bruce Springsteen among others. This was pretty quick - when I checked this morning after reading about the iTunes change, I didn't see any Amazon tracks at $1.29.

Luckily none of the artists I like have $1.29 tracks (yet). Also Amazon still runs decent discounts on album downloads which Apple seldom (ever?) does.
by BCF1968 April 8, 2009 9:13 PM PDT
I checked a few hours ago and of the top 400 songs 30 were more than 99 cents at Amazon. 30 years ago I was paying 99 cents for a 45 single which is about $2.50 in today's money.
by whoperson April 9, 2009 7:52 AM PDT
Hey Zizzy - Apple does frequently put albums on sale, and albums are usually discounted off the single track rate. But usually I can find the CD for about the same price as the download, so I just buy the CD if I want the whole album.
by K_Sandvik April 7, 2009 5:59 PM PDT
The record industry will not see any bigger profits from digital music until they set the standard album price to $5.00.
Reply to this comment
by karpenterskids April 7, 2009 7:16 PM PDT
Not true.
Three times the people won't begin buying music if they brought an album price down from $15 to $5.

They wouldn't even break even.
by Leppard April 8, 2009 5:40 AM PDT
karpenterskids.

Actually, true. Your statement isn't the one that's true. Look at what Valve has done with Steam. Whenever they have a half off sale of a game, they sell TEN TIMES as many copies. So if the album costs were reduced, they'd more than make it up in volume.
by chipsendip April 7, 2009 6:12 PM PDT
Shouldn't the music industry be working on curbing piracy instead of encouraging it?
Reply to this comment
by jag0 April 7, 2009 6:28 PM PDT
This is the music industry you're talking about remember?
by ywkhgqo April 10, 2009 9:51 AM PDT
haha lol @ these two posts.

zune's subscription looking a little bit better now isn't it?
by Altazz April 7, 2009 6:16 PM PDT
For those of you who have such contempt for musicians earning a living (perhaps even contempt for all the arts), why bother to download it at all? To pretend that it's only big profits made by big labels, in the days of mainly independent artists who are barely making it, maybe helps you to justify wanting to download music for nothing, or next to it.
Reply to this comment
by ralfthedog April 7, 2009 10:14 PM PDT
I have a great deal of respect for artists. As a writer I am an artist myself. I have no respect for the labels. I support local unsigned artists. I will buy any CD they put out, even if it stinks. I will not buy a song from a signed artist. Most of the money does not go to the artist that creates the work, it goes to a parasite that contribute less than nothing.

By purchasing music from a signed artist you are feeding a cancer that has been eating the music industry for generations. Stop signed music now!
by mrzonker April 7, 2009 10:23 PM PDT
More power to musicians trying to make a living, but distribution costs online are almost nil. No CD to manufacture, no trucking to distribution centers, or controlling inventory. That discount was never really passed onto the consumer, about all we got out of the iTunes model was that we don't have to buy filler to get the few songs we're after. The fact that emusic makes it worth the while of many working musicians at about $0.25 per track bears this out - generally the music business supports the music business first and artists second. That said, I do miss decent record stores.
by artistjoh April 8, 2009 2:50 AM PDT
I am an artist and have no respect for the recvord companies. A small number of big name artists have the ability to cut deals with the record companies that is profitable for them but most artists are left with the crumbs that are left after recording fees etc are paid for. The record companies exploit a business model that they created for their own benefit back in the days before the internet when they when they had us over a barrel because they were the only way we could make a successful career. Now in the internet age their role has diminished. We can build an audience on our own and their role offers far less value for us. Yet they want to continue with the high profits they made in the past. By keeping their heads in the sand they do not benefit us and need to get out of the way and adjust to the new reality.

The labels claim they represent the artists but few artists agree.
by tgolstch April 8, 2009 6:02 AM PDT
I was a musician and the only thing that the labels do for most, is collect about 90% of the money that we should get and give it to the blood sucking executives and lawyers. Independents do get darn near all of the profits, but then again they are not being represented or robbed by the big labels. Most people do buy indie albums as these acts
are not the vacuous boys or girl bands and the crap that passes for most music today.
by WilliamHarper April 9, 2009 4:25 AM PDT
Ha. I only steal music from musicians for which I have contempt. Dope! Get a job and stop trying to a struggling artist.

And I want in on the class-actiobn suit over the monopoly of song pricing. I want my 29 cents back.
by shoe1985 April 10, 2009 8:29 PM PDT
So, what your telling me is that if a person creates, lets use a product, they should be paid for that product/song. What if a company hires that person to then create more of that product to sell to a larger audience? The company would get more money because they technically purchased the product through a contract that that person signed.

Isn't that how really any job is? You go to work, you create something, or at least put something together for someone else. That person/company then makes the big bucks while you make the little bucks. So, maybe you should begin ripping your employer off, or let "customers" steal your products/work for free.

What ralfthedog said is that we should not buy anything from really anyone, but that one person that made the product. So, explain this to me, why should I go into lets say Wal-Mart to buy a product if the person that came up with the idea for that product isn't get all the money, but the company that purchased the idea will be receiving the money?

The problem is that people don't comprehend that artists sign contracts to create a product for the company they work for, the music industry. The music company will then sell it to us, the consumers, and the artists will then go on a tour to generate buzz for the album.

So, if we go with what ralfthedog and others think, we should not buy any product from any company, but straight from the person that created it. How does this create jobs again? If artists can't make it on their talent, they should consider looking into another field.
by lonestarState April 7, 2009 6:52 PM PDT
Damn Greedy Music Industry. Never have I bought a song for .99$, now imagine $1.29 for a downloadable sound byte. There are many starving talents that do not even get a dime, so never will I dish out jack for a music download. Come and get me RIAA!
Reply to this comment
by azzuro2006 April 7, 2009 7:06 PM PDT
Music industry has overpriced music on-line. You can still buy a CD for the same price as an album on-line. With a CD you get better quality. If they sell a CD for $10, the music studio probably only makes $5 at best after giving away margins to middle men and paying for the cost of manufacturing. So why not sell the album for $5 and keep the tracks at a maximum price of $1 and 50c for old songs. I bet you if they did that, less people would pirate and they would make more money. Stupid.
Reply to this comment
by danno321s April 7, 2009 8:09 PM PDT
With a CD you get a high quality source with which to rip a FLAC version for music server (SlimServer) home stereo and OGG/MP3 for portable player.
by HlLLARY CLITON April 7, 2009 7:27 PM PDT
I don't even need to buy music anymore, with Pandora and the likes I have more music than I can listen to
Reply to this comment
by toosday April 8, 2009 1:38 AM PDT
For me, buying mp3s has been replaced by Lala.com. Granted, if you're outside of the US, then you can't use it. But for those of us stateside, we're in luck
by sellitman April 8, 2009 6:20 AM PDT
Pandora has increased my music purchasing. I hear new music on it all the time and then download the albums I like.
by Harlan879 April 7, 2009 7:39 PM PDT
I have no problem with this. Digital downloads from Amazon are so convenient and easy, and I don't feel like I'm tied to anything like with iTunes. Improving pricing to better deal with supply and demand is fine with me. I don't like Journey.
Reply to this comment
by MickBurke April 7, 2009 8:21 PM PDT
I don't trust the record labels as far as I can throw them, and boy would I ever like to throw them!, but when i was a kid back in the late 70s and I was going to the record shop at the Bazaar in Clifton Heights I was buying (Kiss Alive 2 and) 45's (that's a single to the kids) for $1. The B Sides were usually some kind of filler, so it was like getting one song for a dollar. By comparison, a pack of smokes were 50¢ and now there like 5 bucks or something right? Now there's no manufacturing for the MP3, so that's about half the cost of a 45 at the time. so the song would sell for $2.50. So even if we say we're charging just for the song, and only for the one song (not the B side) we're at $1.25 so it's still a pretty reasonable price.
Reply to this comment
by ralfthedog April 7, 2009 10:17 PM PDT
The 45 you purchased years ago came with no DRM. There was nothing stopping you from ripping it, FTPing it to all of your friends and putting it on your MP3 player.
by ckh1272 April 7, 2009 10:36 PM PDT
"by ralfthedog April 7, 2009 10:17 PM PDT
The 45 you purchased years ago came with no DRM. There was nothing stopping you from ripping it, FTPing it to all of your friends and putting it on your MP3 player."

Amazon, Emusic, iTunes, etc. are DRM free. There are a few more, but those three are main ones IMO. You're argument loses a little merit at that point.
by cwlqwp April 8, 2009 6:03 AM PDT
you shouldn't judge by cigarettes because the government places heavy taxes on them to discourage smoking. It would only work if the government taxed mp3s with the same enthusiasm.
by surfboy90291 April 7, 2009 8:35 PM PDT
It's wasn't iTunes that increased the price of the tracks, it was the record labels. iTunes just finally gave in to their wishes. The recording industry has been lobbying for variable pricing at iTunes for years. As such, the wholesale price for the tracks increases at all digital music retailers. While some tracks have, in fact, increased to 1.29 at Amazon, the bulk are still at 99 cents. This is, however, an increase as Amazon was previously selling most tracks for 89 cents. Amazon chooses to take less profit - or in some cases, a loss - to increase their digital music business. There are, just like at iTunes, various tracks available for 69 cents. The wholesale price on these tracks have been lowered at all digital music providers, as well. At the same time, iTunes now offers all downloads free of Digital RIghts Management and in a higher AAC bit-rate. For an additional 30 cents you get a better sounding file with fewer restrictions on it's use. If every track on a 10-track album was 1.29, the price of the album if bought per track would be 12.90, still less than the suggested retail of most CDs. But wait, iTunes no longer uses the sum of the tracks to calculate to cost of the album. That same album, if purchased as a whole, would most likely be 9.99 unless it came with extras such as videos or other bonus content. I don't understand why all the hate here toward something that used to cost 2 to 3 times as much when cassette singles were widely available and selling very, very well. Unless you're stealing the music, iTunes, Amazon and other digital music providers are still an excellent value, even at 1.29 per track.
Reply to this comment
by JerzeyRich April 7, 2009 8:41 PM PDT
As far as I'm concerned, $0.99 is almost free. When I think of the literally hundreds, thousands of times I will enjoy that song, I have no problem with paying such a small amount per song. The price increase was overdue since AFAIK, that has been the price since legal downloads began. I purchase about five songs per month on average, and the extra $1.50 is not even worth mentioning. Heck, I buy a Monster energy drink for $2.50 EVERY DAY, so why gripe about this?
Reply to this comment
by BigGuns149 April 8, 2009 1:50 PM PDT
For someone who doesn't buy much you are right that the price increase doesn't add up to much, but for those that do the price increase adds up quickly. That being said as you point out adjusted for inflation the price increase isn't so dramatic.
by word61 April 7, 2009 9:14 PM PDT
I recently started using amazon.com, just to support the artists that I listen. BTW artists that I listen are not at all rich so would not be 1.29 any time :-)
I was happy Amazon.com is giving 256kbit files; doubt whether iTunes is matching that(??). I wonder why these companies are not giving 320kbit files, at least to match the pirate sources which seem to be so diligent and give neat 320Kbits files, and it does not take much time to find one. My point is, if I am paying money for song, that is easily available from pirate sources, I would like legit source version to match the quality of ripper's.
Reply to this comment
by ktreb April 7, 2009 9:39 PM PDT
Actually iTunes Plus tracks are 256kbps AAC
by someToast April 8, 2009 2:49 PM PDT
The old iTunes DRM'd tracks were 128kbit, and people bought them by the truckload.
by aenge7494 April 7, 2009 10:29 PM PDT
This is what happens when the music industry trys to sell CDs overpriced, but the "music industry" is not alone. The term "filler" comes to mind, as with the guy reminiscing about B-sides; both the artist and the production labels are to blame for the negative connotation with how music is marketed. I don't expect a zero profit for all those involved, last time I checked good music still gets purchased. Until prices get reasonable, and a 1+ dollar per track is not reasonable, hello torrents.
Reply to this comment
by shanghaijr April 8, 2009 1:13 AM PDT
This week, google.com.cn announces free downloads for anyone in China. While Amazon raises their prices. So with a Chinese IP you can get legal DRM-free MP3's but in the US the price goes up for legal downloads.
Reply to this comment
by skow55 April 8, 2009 3:22 AM PDT
I'll just keep using my Russian site at $.20 per song.
Reply to this comment
by ckh1272 April 8, 2009 6:41 AM PDT
So you're the reason why one of my friends was offered a whole 2 cents per song (a whole 10%), even though the site did not get her permission beforehand. Maybe because she would have laughed her a@@ off if they had asked her first. Sites like that need to be shut down. Nothing more, nothing less. Thanks for contributing to an honest musicians poverty!! It's a damn shame how some people feel that they are "entitled" to access to the arts, while up and coming artists suffer for their cheapness!! It's true that the major labels suck and exhibit their greed with every passing day, but people should really think how they would feel if their music was illegally accessed and re-distributed without their permission. All the while, these Russian and Chinese (with many more, I'm sure) reap the rewards just like the greedy labels. If the average person can't see that, then it's no wonder the world is going to pot these days. Support your favorite artists the right way!!
by manualfunky April 8, 2009 4:42 AM PDT
this is GREAT now all the crappy pop music and mainstream ***** that pollutes the world of music is gonna be more expensive than all the actual good music you'd usually have to hunt for, so now all i'll need to do is "sort by price" and head for the lowest denomination!!

Thank you cheesy pop, terrible hip pop (not a mistake), emo, and the dixie chicks
Reply to this comment
by Seaspray0 April 8, 2009 3:47 PM PDT
I'm with you. It seems the quality of the music is in direct relation to how high the waistband rides on their @$$. The worse part is when they share it by filling a car with enough subwoofers to vibrate the bolts loose. Where's a cop when you need one?
by colamix April 8, 2009 5:22 AM PDT
If this isn't evidence of price fixing, I don't know what is.
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About Digital Noise: Music and Tech

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.

He is a member of the CNET Blog Network and is not an employee of CNET.

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