August 30, 2006 4:00 AM PDT
YouTube directors ready for postproduction
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The tools found at the site are simple to use and will likely appeal to novice film editors, but they don't offer the sophistication of Apple Computer's Final Cut Pro or Avid's video editing software. Jumpcut users are also prevented from transferring their edited work to YouTube, although they can imbed videos elsewhere, such as a MySpace profile.
Jumpcut's CEO Mike Folgner said his company is trying to reach an agreement with YouTube to allow a transfer of videos.
Video-equipment dealer NewTek is after a decidedly higher end market than that served by Jumpcut. The company's NewTek TriCaster is a 10-pound box that packs its own editing software, a hard drive and a camera switcher, which allows a user to receive video feeds from multiple cameras.
At $5,000 the device is marketed to people who at the very least supplement their income from producing video.
But producing a blockbuster on YouTube doesn't have to cost a lot of money. "Some of the software you can get for the price of a pack of smokes," Ryan says. "Stop smoking and make good videos."
Harding decided to forgo spending big on high-end video cameras. In fact, he rejected video cameras altogether and instead opted for a Canon Powershot SD500 and a backup SD200. He says this comes as a surprise to people because the cameras are marketed for shooting still images. Yet, they also shoot brief video clips. They were inexpensive, are small enough to fit in his pocket and are durable.
"I've gone diving with serious underwater photographers in Borneo," Harding said. "They got depressed when they saw my high-quality stills and clips taken with these little cameras after they spent most of their dive time fussing with their high-priced equipment."
Ryan warns that big-ticket technology is never going to make up for a lack of creativity. Witty dialogue and compelling story lines matter more than jaw-dropping visual effects, Ryan said, adding that effects should be used more as props.
In Ryan's video "Playing with Loca," she demonstrates graphics downloaded from video-effects specialist Adorage that make Lil' Loca appear as if she is an artwork hanging in a gallery.
"That's right, it's the masterpiece," Ryan cracks with Loca's trademark bravado. "Forget about your little 'Mona Lisa.' You got little Mona Loca now."
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