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keeping the momentum
It will be very interesting to see if Apple can keep the
momentum. They seem to be very good at offering solutions
rather than specific technology devices. The iPod is really a
fairly smooth coupling of the Internet, a PC, the iPod itself and
even the living room and car. Everyone else seems to be selling
hardware players or, in the case of Sony, a really clueless
integration.

If Apple can convince people the OS X Mac is really a low hassle
solution to their computing needs we might see a doubling or
tripling of their market share.

Locally I'm seeing a large amount of interest in the Mac. A
contact who runs a major university told me "two years ago I
would guess someone with a Mac to be an artist - now I have
the feeling a Mac user has ten IQ points on their peers..." He
was carrying a PowerBook.

Of course people like Dvorak tell us Apple is forever doomed
because people prefer complexity to simplicity.
Posted by escrandall (4 comments )
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The real key is the "headless iMac"
It's not so much that Apple needs to convince people that OS X is a better solution as that Apple needs to make it more financially accessible. Jobs' return in 1997 marked a return to Macs as truly special computers, but it also marked a return to particularly stubborn design choices that kept the price artificially high.

The "headless iMac," if the rumours are true, could be Apple's real ticket. A $500 (or even $600) box that doesn't force you to purchase a monitor at the same time would go a long way towards both winning converts and dispelling the myth that Macs are always too expensive.

Combine that with growing dissatisfaction with Windows and the current iPod mania, and Apple could actually reclaim some lost marketshare (not to mention mindshare). Double it? Maybe not this year, but it could start a trend.
Posted by Jonathan F (17 comments )
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