Overture buy makes Web portal top contender to win online advertising's hottest prize
Yahoo, the one-time undisputed king of Web search, wants its crown back.
Monday's purchase of search provider Overture Services illustrates just how badly the Web portal wants to own an arena that once defined its franchise, and how far it had fallen behind its rivals. Coupled with an earlier buyout of Inktomi's search assets, the $1.63 billion deal puts the company back on top for now. But Yahoo still faces the prospects of a drawn-out battle with Google and Microsoft.
Yahoo finds itself in search spotlight
Overture proves search skeptics wrong
Yahoo to buy Overture for $1.63 billion