November 12, 2004 10:36 AM PST

Yahoo hires newspaper veteran

Yahoo confirmed Friday that it has hired newspaper veteran Neil Budde to run its news operations.

Budde, who will begin his position at Yahoo on Nov. 15, was the founding editor and publisher of The Wall Street Journal Online edition. Budde ran the majority of the operations for and was behind the decision to turn it into a subscription-only site.

Neil Budde

Yahoo spokeswoman Joanna Stevens declined to elaborate on Budde's role at the company.

Prior to, Budde was editorial director of Dow Jones News/Retrieval and held reporting and editing positions at a number of newspapers, including USA Today and the Richmond Times-Dispatch.

The hiring of Budde underscores Yahoo's heightened interest in original content. The company recently hired TV veteran Lloyd Braun, who developed shows such as "The Sopranos," "Lost" and "Desperate Housewives," to run its media and entertainment operations. Braun will focus on courting Hollywood producers to develop online programming exclusively for Yahoo.

Yahoo also has been rumored to be a suitor of financial news site MarketWatch. While the company has remained mum about the discussions, its consideration of acquiring MarketWatch raises questions about Yahoo's future as a content creator.

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