August 2, 2005 3:45 PM PDT
Yahoo Shopping releases application interfaces
Yahoo on Tuesday unveiled application programming interfaces (APIs) for Yahoo Shopping that developers can use to build applications into their Web sites to allow customers to search and compare products and prices from within Yahoo's merchant databases.
The product search API lets developers add applications onto commerce sites that search the Yahoo Shopping database by keyword, merchant, price range or product category and filter merchants according to their Yahoo User ratings.
The price comparison grid API provides access to millions of products from thousands of merchants with base price, tax and shipping information and total price, based on ZIP code.
Yahoo and other software and Internet companies release APIs publicly to encourage developers to build applications that work with their platform and thus increase the number of people who use their software. Most recently, Yahoo and Google have released the APIs for their competing mapping technologies.
Also on Tuesday, online