February 11, 2005 7:19 AM PST

Yahoo Music--the service formerly known as Launch

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Yahoo has renamed its online music service Yahoo Music.

The service had been operating under the brand name Launch, which was acquired by Yahoo in 2001. But now, Yahoo wants to showcase all its music products and services under a single brand, the company said. The service already has begun operating with a new logo.

Yahoo Music offers streaming audio, music videos, Internet radio and news covering various genres of music.


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In the coming months, the new brand will be rolled out to international Web sites currently operating under the Launch name, including Yahoo en Espanol and sites in Europe and Australia, the company said.

The company recently formed Yahoo Media Group, putting together several Yahoo properties, including games, news, sports, finance, movies, and music services Launch and Musicmatch.

"The Yahoo Music brand will allow for deeper integration across the Yahoo network, as we continue to develop new initiatives to expand our music services for consumers around the world," Dave Goldberg, vice president at Yahoo Music, said in a statement.

2 comments

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Is this related to music video fees?
Is this related to John Borland's article "Price tag added to online music videos"?

I wonder if the fees aren't the driving force behind Yahoo's changes (the word diversify comes to mind).
Posted by Dachi (797 comments )
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Agnostic Front?
Will Yahoo comply with web standards? Launch currently
discriminates against Mac OS 10. One reason I cancelled my
Yahoo! Preferred account, after they bumped up my mail [natch],
was that if I'm going to pay for an account that doesn't let me
access full privileges, it may as well be AOL.
Posted by Darwin Hall (36 comments )
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