Yahoo, Excite team with offline retailers

 

latest developments

Ever searching for new ways to penetrate the mass market, online giants such as Yahoo, Excite and America Online have found a gold mine through which to reach untapped users: the offline world.

Yahoo, Kmart to offer free ISP update The Web giant and retailer are expected to announce a partnership to provide a co-branded free Internet access service, sources familiar with the deal say. Excite@Home to play with Sega Dreamcast The two companies announce a partnership that blends the portal company's Web content with Sega's interactive gaming site. Wal-Mart climbs to record high on possible AOL deal The retailer's shares hit an all-time high on expectations of an alliance with the Internet service provider and strong holiday sales.