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For me, I considered switching to Sirius not because of the sports, not because of Stern, but they have more of what I listen to available from the names I know.
Sort of like people going to foreign countries, you still tend to stick with names you know. Like Coca-Cola versys ThumbsUp Cola, or McDonalds vs. Venky's Chicken. They are not on the same level, and can't compete against each other.
Or better yet, this is like the state of Georgia vs the rest of the US. Georgia would lose. Smaller names lose.
On O&A specifically, I never heard of these bozos before XM picked them up. But everyone knows who Stern is, and on the same level most know who Leykis is. Two different nationally known shock jocks. They compete. Not O&A here.