Who's buying iPods?

As many as 22 million American adults, or about 11 percent of the U.S. population, own iPods or other MP3 players, a new study has found.

The study, carried out by the nonprofit Pew Internet & American Life Project through phone interviews of more than 2,200 people, showed that those who are younger, wealthier and use the Internet are more likely to own such gadgets.

While one in five people under the age of 30 have an iPod or other MP3 player, the number dropped to one in seven in the 30-to-39 and 40-to-48 age groups.

Similarly, about a quarter of people with household incomes of $75,000 or more owned such gadgets. That figure dropped to 10 for those in the $30,000 to $75,000 range and to 6 percent among those earning less than $30,000.

The study indicated that those who use the Internet are four times as likely as non-Internet users to have MP3 players. These gadgets have a gender divide too. The study showed that men have a 50 percent greater chance than women of owning a digital media player.

Really? Men more than Women?

All the rest of the survey results make sense except this one. Perhaps it is just me, but I seem to see more women than men using the iPod. Maybe the men are buying it as a cool new gadget thing to have and never use it... or maybe they end up giving it to their girlfriend?

How Many Americans Own an iPod?... http://allwaysmusic.modblog.com/

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[Thomas, David]

Yep ...

I think they are gifts as much as for themselves ... speaking as a
man. Shows how good these surveys really are.

[dejo]

iPod vs. everyone else

"As many as 22 million American adults, or about 11 percent of
the U.S. population, own iPods or other MP3 players, a new study
has found."

Nice to see there is the iPod and all the rest are just lumped
under the term "other MP3 players". Goes to show how much
impact the iPod has made (and how little any other player has).

[NWLB]

Its lumped for a reason....

I think they are lumping the iPod into one big category for a couple of reasons. First, it obviously is like talking about ?IBM compatible? computers, Rice Crispies, Kleenex, and other items where a brand name becomes synonymous with the type of thing itself. Second, most people don?t own one yet, and in reality most people will never actually get an iPod, they?ll wind up buying other makes of MP3 players, not iTune players/iPod. It will royally peeve Apple fans, but the iPod will get buried under a flood of newer and cheaper devices. It?s a classic thing in the business world, ?first to market? types are often left holding the bag in the end.

Ask Tivo.

NWLB
****
http://www.nwlbnet.blogspot.com

[Al Johnsons]

other MP3 players

http://www.analogstereo.com/cadillac_fleetwood_owners_manual.htm

[tbonemccool]

Bad math

As many as 22 million American adults, or about 11 percent of the U.S. population, own iPods or other MP3 players, a new study has found.

22 million iPod and mp3 owners divided by 295 million Americans = about 7.5 percent of Americans owning an mp3 player, NOT 11 percent.

U.S. Census info here