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Some seven Internet merchants, including MyMusic.com, have been testing the new feature, which was developed by start-up company I4 Commerce, since earlier this year.
On Tuesday, payment-processing company CyberSource announced that it has integrated the "bill me later" feature into its service and has begun marketing it to its merchant clients, which include Home Depot, Overstock.com and Nike.
The service should attract customers who can't or won't use a credit card online and encourage them to return, said Steve Klebe, vice president of strategic alliances at CyberSource.
"From what I've seen, this is one of the few alternative payment types that has its act together," Klebe said.
The "bill me later" feature works much like a credit card, said Mark Lavelle, vice president of business development for I4 Commerce. After entering their billing address during the checkout process, shoppers click on the "bill me later" button. Instead of asking for a credit card number, the service asks consumers to enter their date of birth and occasionally the last four digits of their Social Security number, Lavelle said.
I4 pays the merchant, then within 10 to 15 days after the buyers complete their initial transaction, I4 will send them a bill for all of their "bill me later" transactions during that time period, Lavelle said. They can either pay the full bill at once or pay a portion of it. I4 charges 17.9 percent interest on any outstanding balances, he said. Much like a credit card company, I4 will bill customers on a monthly basis.
I4 figures its service will be attractive to both consumers and merchants, Lavelle said. Consumers will be able to purchase goods online without having to use a credit card, which should appeal to those who don't have credit cards or who are reluctant to use them online. Meanwhile, I4 charges merchants a lower transaction fee for its "bill me later" service than most credit card companies charge, he said.
"The main thing this product does is it takes the friction out of the purchasing process," Lavelle said.
Lavelle declined to name the companies that have been testing the service. Klebe said CyberSource is hoping to sign up two to four large merchants for the "bill me later" service by the end of the year. I4 plans a big marketing push for the service beginning next year, Lavelle said.
Alternatives slow to catch on
Credit cards have been an obstacle for online commerce. Around 20 percent of American adult consumers don't have a credit card, according to Avivah Litan, an online payments analyst with Gartner. Meanwhile, most purchases in the United States are made without a credit card, according to James Van Dyke, an electronic payments analyst with Javelin Strategy and Research. Additionally, many consumers have been reluctant to give out their credit cards online, for fear of having the number compromised or their identity stolen.
A number of start-up companies have tried to fill this gap by introducing alternative payment mechanisms online. Last year, Amazon, for instance, introduced a purchase-order system targeted at big businesses and institutions, such as universities. Meanwhile, 7-Eleven is testing shopping kiosks that allow customers to pay for online purchases with cash. And PayPal has proven to be one of the most popular alternative payment services; its service, which lets buyers pay for transactions out of their bank accounts or PayPal account balances, is used for millions of eBay transactions.
But many other payment models such as Flooz and Beenz have failed. Ninety percent of online purchases are still made using a credit card, according to Van Dyke.
Tricky proposition?
I4's "bill me later" feature could prove costly to the company, Van Dyke said. The company is liable for transactions where a consumer receives goods from a merchant but doesn't pay for them. Additionally, I4 will have to pay the expense of authenticating consumers. That may prove the most difficult part, because some of the target audience for "bill me later" will be consumers who don't carry any credit cards because of bad credit, Van Dyke said.
"There's an opportunity here, Van Dyke said. "Someone's eventually going to get this business. It's just going be tough for whoever does get it to make it work."
Although I4 is allowing customers without credit cards to purchase online, it's approving less than half of the "bill me later" requests from such consumers, Lavelle said. Meanwhile, the company is working closely with merchants and using their customer data to help determine credit risks, he said.
"Most of the merchants we work with don't have huge fraud problems with Visa or MasterCard," he said. But those merchants are upset because they still have to pay high credit card transaction fees, he said.
But privacy issues could be another problem for I4, said Gartner's Litan. Consumers are extremely reluctant to give out personal data online, especially social security numbers, Litan said.
"People are really nervous about it," Litan said. "They have a big uphill battle," even if they are only asking for dates of birth and the last four digits of Social Security numbers, she said.
"That's probably almost as bad if not as bad as giving your credit card out. For some people it's even worse."




I then started receiving calls from BML to arrange payments. I told them that I had the no pay for 90 day option and they told me that it sounded like it was a problem with Sports Authority and I should contact them. Sports Authority said I should tell BML that they were in the wrong.
After researching the net, I found out that other people have received this same "run-around" treatment from BML.
To top it off, the next time that I was late (keep in mind this is over a $10 payment), they called me on a Sunday morning at 8 a.m. They didn't even offer an apology for waking me, they just said, "Yes Sir, I know what time it is...and we will continue to call until you make a payment." (ON $10 !?!?)
Any time I see the BML logo, I will run the other direction. BML is a SCAM.
Using Bill-Me-Later is just asking for trouble...even though it seems convenient at the time.
Just say NO
Bill Me Later does nothing. Just whatever the merchant says goes.
They told me, the only recourse was to file a suit against the merchant.
I might as well have sent cash!
Beware of Bill Me Later!
rates of 112.73%..that's right. I have turned their name and their
practice into the states attorney general office for investigation. I
hope something will come of it. They are a BUNCH OF CROOKS !!
Don't ever use this service...
NOT after reading this! I'll stick to my cc.
If you use it with bml you may be giving up certain rights.
2. This comb has been in used forever by police
This has been proven to work, but how much easier
is it to counterfeit (& keep) static information.
3. A cc number & validation code change with every card.
Ever had a recurring billing you couldn't get rid of
without terminating or placing a hold on a card?
So, how do you plan to get rid of recurring pests?
(John 3:3,7 "You must be born again".
-- even that won't help this one!)
4. Combine ssn, dob, & ip (location)... this combination
ties you directly into the government system. Before
there wasn't an effective way for the government to
really tie into you directly (without the banks help),
card info that changes often was unruly...
-- static is easy!
I'm not encouraging anyone to hide. Allowing the exploit
of personal information for gain (your fault [I'm not talking
about the merchant or stores]), i.e., the exchange of your
personal information for convenience will 'bite you in the
end'.
Personally, I wouldn't do it; but I can't tell you what to do! ;)
P.S. Oh, and check out the new "proximity cards".
On the other hand, for items you're sure will be delivered correctly and without damage, the service can be used to your advantage.
Buyer beware.
I am inclined to agree with the others who have posted to this forum. Bill Me Later is a scam. If I do not get a satisfactory answer, I will be notifying the PA Attorney General for assistance.
in closing. no one told you to use BML if you dont like their service dont use it. no one made you put in the information they needed to set up an account with them ( they said they require last 4 ssn dob address some other crap) if you are entering that info you should read the fine print. and you have to go by their terms..thats what you agreed to and lawyers cant do crap about that. some of you have valid things going on and if you are nice to their cs I am sure they will do what they can. but most of your comments just from a cs standpoint and just pure stupidity. in closing you want something use your own money and dont complain. if I loaned you something u pay me back on my terms. you dont want to use your own money plain and simple. anyhow be nice to cs you may actually get some help. but most of you will just get mad cuz this isnt what you want to hear
your acting if you own the company.
Dont be a ballbuster and quit acting like a smart-ass.
I got bored after reading 3 sentences, why dont you go somewhere else to type up a novel?
I also believe that getting woking up at 8 in the morning and being talk to like that is wrong. I dont care who you are or where you work at there is a manner you are to speak to custmers and that is not it. I understand that you have to hear from screaming people all day but that gives you no right to take it out on the next person you have to call or work with. You talk about other people who need to be nice you also have to do the same. All i know is reading this page and the reviews people give it it shows that this BML seem like it is cheating people. You are the only one who gave a long speach about how it is everyone fault. I am sorry but if there is 10 people having the SAME problem with this place that telling you something.
I have been using their service for 3 years now. I have bought a desktop & 2 laptops. And I have also bought an entertainment center. I have NEVER had a problem with them. Not to say it won't happen. But thus far I have enjoyed using this service. And if you don't want to use credit cards; to me it's the best option there is. So go ahead & cuss me now if you like. I'm a big girl & can handle it. Although I don't like the filth spewed from decs mouth because I am a Christian person. And using the LORD'S name in vain is something that I hate more than anything.
- by Rxxdoc September 26, 2009 8:23 AM PDT
- Safer to borrow from the Mafia.
- Reply to this comment
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(25 Comments)I made a mistake on a 168 dollar purchase and it ends up costing me $61 dollars in fees! ***!
That's like 36% interest!
Our gov't gives banks billions of our money, and the banks show their gratitude by screwing us blind.
Sorry about the economy, but I am done buying things if I don't have the cash in hand.
Might be legal, but I don't have to use their service.