Viacom to enter social networking market

Owner of MTV plans to enter the business of connecting youth viewers on the Internet this year.

The story "Viacom to enter social networking market" published March 1, 2006 at 6:35 AM is no longer available on CNET News.

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Easier when content has beginning and ends...

It's hard to advertise in a media that has no beginning and no end - any advertisement becomes an interruption rather than an addition; it's inherently easier to advertise on TV and Radio which has set breaks and the ability to segue into advertisements.

It seems natural that one could incorporate advertisements into social networks easiest if you can create set starting/stopping points in at least SOME pages - for example, existing social networking sites that incorporate video (consider <a class="jive-link-external" href="http://www.vobbo.com/" target="_newWindow">http://www.vobbo.com/</a> as an example) would allow you to combine social networking features and the starting/stopping advertising points - by adding a feature such as video as the focus of the social network, you add an effective avenue for injecting advertisements into a social network full of prime spenders.