Time Warner Cable tests tech to hold viewers

Effort intended to stem defections to TiVo services that are killing traditional linear programming.

The story "Time Warner Cable tests tech to hold viewers" published April 5, 2005 at 4:16 AM is no longer available on CNET News.

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lol, yup Time Warner is a fountain of innovation

Just a matter of time until Time Warner takes over all of existence, I'd say.

[NWLB]

An ad by any other name, annoys just the same.

What worries me about this, isn?t that they are trying to advertise something. But rather that they must be looking further down the road and seeing a time when they can?t defend not offering channels on an ala-carte basis, and turn to offering TV shows ?On Demand? for a price. More likely they?ll just allow people to effectively ?rewind? to anything that was on any network within a week or two, using their DVR program guides to let users select specific shows. Thus while the networks will hate it, but I don?t suspect they will have any control over it happening.