July 18, 2005 9:16 AM PDT

TiVo extends ad features

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A correction was made to this story. Read below for details.
TiVo has launched new technology designed to let commercials pack in more information, regardless of whether viewers are trying to fast-forward past them.

The digital video recorder company, which lets people record, fast-forward, pause and replay live TV shows, will let advertisers insert customized tags into their spots. The tags will let viewers receive more information about a product and let advertisers receive direct leads via the commercials. For example, General Motors will use the tags to advertise new cars and the WB Television Network will use them to highlight new shows.

"With our partners' feedback, we have worked continuously to develop a leading ad platform that is relevant and exciting for TiVo subscribers and, at the same time, makes it valuable for advertisers," David Courtney, TiVo chief financial officer, said in a statement on Monday.

TiVo subscribers, however, have previously voiced concern about the general direction the company has taken with advertisers.

But TiVo in the past has said it has no plans to strip out a hidden feature that lets users launch a 30-second skip feature and thus jet past advertisements.

 

Correction: This story misstated the status of TiVo's 30-second skip feature, which allows viewers to zip past advertisements. The feature is still accessible to users.

12 comments

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Important question....
.... Do you really want a TiVo now ???????
Posted by Earl Benser (4310 comments )
Reply Link Flag
Yes, I do
Why wouldn't I? 30 second skip still works, and even if it didn't, fast-forwarding still works, and all of the other features that make a TiVo a TiVo (and so much better than ReplayTV and MythTV etc.) are still present. So a box pops up on-screen during ads that are being fast-forwarded through -- whoop-de-frickin-do.
Posted by tubedogg (31 comments )
Link Flag
Important question....
.... Do you really want a TiVo now ???????
Posted by Earl Benser (4310 comments )
Reply Link Flag
Yes, I do
Why wouldn't I? 30 second skip still works, and even if it didn't, fast-forwarding still works, and all of the other features that make a TiVo a TiVo (and so much better than ReplayTV and MythTV etc.) are still present. So a box pops up on-screen during ads that are being fast-forwarded through -- whoop-de-frickin-do.
Posted by tubedogg (31 comments )
Link Flag
removed?
30-second skip works fine on mine and I have the latest firmware
Posted by SteveDave2 (34 comments )
Reply Link Flag
Nope
It has not been removed and as far as I know, it was never a "public" feature -- you always had to unlock it using a sequence of button presses. (Select-Play-Select-30-Select while watching a previously recorded program.)
Posted by tubedogg (31 comments )
Link Flag
removed?
30-second skip works fine on mine and I have the latest firmware
Posted by SteveDave2 (34 comments )
Reply Link Flag
Nope
It has not been removed and as far as I know, it was never a "public" feature -- you always had to unlock it using a sequence of button presses. (Select-Play-Select-30-Select while watching a previously recorded program.)
Posted by tubedogg (31 comments )
Link Flag
30 second skip feature NOT REMOVED
Bad information in this article. The 30 second skip feature has not been removed! But if TiVo ever removed it, the TiVo can be hacked to bring it back or people could downgrade versions to get it back.

Who writes these articles?
Posted by tbeckner (56 comments )
Reply Link Flag
30 second skip feature NOT REMOVED
Bad information in this article. The 30 second skip feature has not been removed! But if TiVo ever removed it, the TiVo can be hacked to bring it back or people could downgrade versions to get it back.

Who writes these articles?
Posted by tbeckner (56 comments )
Reply Link Flag
And...
I thought people who use TiVo are SKIPPING ads, not WATCHING them :)
Posted by 201293546946733175101343322673 (722 comments )
Reply Link Flag
And...
I thought people who use TiVo are SKIPPING ads, not WATCHING them :)
Posted by 201293546946733175101343322673 (722 comments )
Reply Link Flag
 

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