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  • On TV.com: Why Is Everyone in TV High School SO OLD

August 16, 2007 4:00 AM PDT

Newsmaker: The secrets of a teen's Internet success

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(continued from previous page)

But about 2 percent of the articles (submitted) get posted to the site, and they're all very relevant to teens, not just about celebrities--things like managing popularity in high school.

There seems to be an absence of that kind of material.
Cook: All the teen magazines like Teen People and Elle Girl, for instance, even stopped doing their print publications because there was no longer a market. Their online publications aren't really going through because very established print media companies aren't used to doing it in online, and so we are actually ahead of those. Personally, I find a lot of the teen magazines only focus on celebrities, which kind of bothers me because I don't care what Angelina Jolie is doing this week. That doesn't affect me in any way.

The (most popular) articles that are on My Mag get about 3,000 comments a day. The other ones average around 1,000.

So from that perspective, what do you think the future of media is?
Cook: I think that people will realize that user-generated content doesn't have to be like, bad. A lot of older companies and print publications hear "user-generated content" and they're kind of like scared because they don't trust what people will come up with. But I think that's the only way you can really stay in tune with what your members want, with what your readers want. So I think other media companies will realize that that's kind of the key to staying relevant. You have to post what your members want by actually seeing what they write.

I don't think I'll able to settle down and work a normal job. I've gotten rather used to being the boss. It's very fun running your own company.

Does that mean you plan to start publishing original content alongside your user-generated content?
Cook: Yeah, like once in a while, I'll write a feature article.

What was the last one you wrote?
Cook: It was about why popularity doesn't matter in terms of high school, knowing that I've not been very popular in high school myself.

What about MyYearbook? That had to boost your image.
Cook: I was very well-known, but I wasn't necessarily in the popular group. I was the class entrepreneur, so I was mentioned in the class president speech, valedictorian speech and all the class advisory speeches so everyone knows who I am, but I'm not that popular. I have a few close friends, but I don't have much time for parties and stuff because I'm always working.

How much time do you spend working on MyYearbook?
Cook: Forty hours a week or more sometimes. In the summer, I work about 60 hours a week. During the school year, it ranges between 25 to 40 hours depending on the week. In college, I plan to still be working pretty much as I had been in high school because I think I actually can miss a lot more college classes than I could high school classes.

Aren't you tempted to skip college?
Cook: I could, because I do have a very solid job. But the thing is, I don't want to quit something before I even see what it's like.

Is MyYearbook the first of many companies you want to start?
Cook: I always wanted to be an entrepreneur. I didn't necessarily know it would be an Internet company, but I definitely don't think that MyYearbook is the last thing I'll start. Say in 10 years, I don't think I'll able to settle down and work a normal job. I've gotten rather used to being the boss. It's very fun running your own company.

I saw you speak at the Mashup 2007 conference with several other teen Internet entrepreneurs on stage and I was wondering how you thought you were different from your peers?
Cook: Well, obviously we're all driven. But I noticed one of the questions, I remember I made everyone laugh, they asked me how I balanced school and working. I said I spent a lot less time on school, and I noticed other kids on the panel would (sacrifice their work for school). I always put MyYearbook first, no matter what. I didn't study for any of finals this year or midterms, Also MyYearbook is bigger, so I have 30 employees working in the office.

So did your grades suffer at all?
Cook: I think they turned out pretty well. I had a 4.0 when I graduated. Junior-senior year my grades dropped, but not by that much. I never found school that difficult, and I would just find ways to multitask so I didn't have to do certain things. For instance, all senior year, I never asked for or picked up my government policy books. Instead I just downloaded the chapters, because they had them on podcast, onto my iPod and listened to them in the car on the way to the office.

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All fake
by cocobongo04 August 16, 2007 8:15 AM PDT
You'd think CNET would do a little research before they write an article like this. Here is an article with a more realistic angle

http://mashable.com/2007/07/12/myyearbook/
Reply to this comment
Good Catch
by Frewgle August 16, 2007 8:47 AM PDT
Way to go cocobongo.

maybe they should have googled first...
CNET Screws the Pooch!
by kromaethius007 August 19, 2007 3:55 PM PDT
Wow, a serious SNAFU on Cnet's journalism. Gosh, someone didn't do their research at all here. I found out more about the truth of the matter with this so called teen startup company through simply Googling the news for the facts.

Say do you all (the readers here) suppose CNET maybe in bed with Yearbook.com?
$250k from brother for start-up
by enigma.live August 16, 2007 8:19 AM PDT
Give me $250k, and I'll go to India and have a social network that becomes worth a few billion. So the girl is a high school student and becomes so successful as an entrepreneur, that shouldn't be the story, that's not the truth. The truth is little girl hits lucky jackpot from brother willing to dump $250,000 on using her as a spokesmodel to start another social network no brainer idea, using cheap labor in India that will design a website and do code for about $1000 USD. I doubt the brother INITIALLY put up $250k, however they need to say that to start putting up the idea that there's barriers to entry. Give most any highschool kid that has just an ounce of entrepreneurial spirit $10k-$25k and he or she will make something huge out of it, notice I didn't say all high school kids..the others would just blow it on one huge party. But, I ask is it just me getting tired of the news making these social network founders out to be some kind of brilliant entrepreneurs that had a genius idea?
Reply to this comment
It is not the site it is the marketing
by georgescott August 17, 2007 12:54 PM PDT
Anyone can create these features; driving them into the mainstream is the difference between success and obscurity.

I don't believe if you give any high school kid $10k-$25k they would be able to have great success out of it. You might create a competition for the $10k to $25k to bring out the best ideas which would get you more bang for your buck.
And not only the $250K, but
by itango August 17, 2007 2:40 PM PDT
"big brother" was also the one that supplied the contacts to the software developers in India, whom he manages, as well as the marketing smarts for the concept. Tell me, what did this little girl really do to "develop" this company?
by dice1981 February 11, 2009 5:52 AM PST
EXACTLY RIGHT! I searched for the article just so I could comment on it but you already spoke for me. What's so genius about starting a website that becomes successful when you have 250k to launch it?? See, There's always a catch behind this. MONEY MAKES MONEY. Now find me someone that started from Nothing,...scratch and I will applaud them.
My lazy, no-good older brother...
by dmm August 16, 2007 8:35 AM PDT
didn't have $250K to give me, so I never made much of myself. He's such a jerk.

Plus, my friends didn't give me great ideas so I could make money. What a bunch of losers.

If only I had a better brother and better friends!
Reply to this comment
Lets not forget...
by nmcphers August 16, 2007 9:18 AM PDT
That brother didn't make millions before developing his own website so he could show you the ropes and help you hire programmers in India.
big bro geoff = alchohol buyer? what kind of message is that?
by sadchild August 16, 2007 9:12 AM PDT
right on their web page, under catherine's bio....

Geoff, 27, is our older brother / investor / alcohol buyer.

http://www.myyearbook.com/our_story.php

yeah great, thanks. what kind of site are you underage drinkers trying to push on our kids? what next? cigarette ads?
Reply to this comment
Get over it.
by Tomcat Adam August 16, 2007 11:54 AM PDT
Drinking is something that teens will do whether you push it on them or not. Merely mentioning it is just an attention grabber, and nothing more.
View reply
Better Friends and Better Brothers Yellow Pages
by enigma.live August 16, 2007 9:28 AM PDT
Does anyone know where I can find a guide or yellow pages to look up how to find a better brother and better friends?

I know my older brother is a loser that's not going to give me $250k, and I know my friends are losers that are not going to give me great ideas, so now I'm getting off my lazy butt to take the initiative to seek out the top Big Brothers who give out $250k or more and Better Friends who give out great ideas.

Maybe why I'm at it I need to find a better network of reporters and bloggers who will promote me and my made up story of success to generate a buzz.

Oh wait, I have a call, it's my parents, not the better parents I need, the real ones, oh their saying I need to stick to school and stop dreaming.
Reply to this comment
large social networking based company take over bids.
by wildchild_plasma_gyro August 16, 2007 9:38 AM PDT
If you we're part of a large wiki community that collected funds and organised workforce that wanted to take over a company for investment and development purposes.
What company would you choose.
I vote SKYPE
what would be your choice?
Answer below!
Reply to this comment
Guess You Don't Have Any American IT friends
by dornbear August 20, 2007 7:37 AM PDT
Guess you don't have any American IT friend if you're shipping your IT work out to India. What a shame, do you know how many recent computer science graduates cannot find work because its all being shipped to India? Either that, or outsourced to Indian firms in the US? Maybe your career will be next, what are you studying in college?
Reply to this comment
Reading is Fundamental to Success
by mgee99 August 22, 2007 3:40 AM PDT
Article says the lady will be studying International Business... !
Wow... All I can say is wow.
by karlgee August 20, 2007 7:50 AM PDT
A great idea turned into reality by a young girl and her brothers $$$. We wish you all the best of luck and the big $$$! Its great to see new sites that actually make a splash - as we have seen so many others that hit a brick wall and go SPLAT!

Thanks and Good Luck from http://www.askTheAdmin.com
Reply to this comment
Support a non-teen startup!
by arkboynko August 20, 2007 5:57 PM PDT
Seems like everyone is launching a networking site. Check out http://www.reciperate.com to find one for people interested in networking around food and sharing recipes.
Reply to this comment
Cool. Not icky.
by Maccess August 21, 2007 7:05 AM PDT
These are the kinds of 17-year olds we'd rather see on cNet. Visionaries and future entrepreneurs.
Reply to this comment
Shame on Cnet
by bts845 August 29, 2007 8:25 PM PDT
This story is completely wrong. Just as others have referenced in their comments, the teen has little if any involvement in the company. This is all a PR ploy with the young girl being the puppet. This information is easily available on the internet and the writer of this article sure dropped the ball with regards to research. Shame on Cnet for allowing this garbage to be published.
Reply to this comment
by iconvanity May 13, 2009 2:47 AM PDT
MyYearbook is actually lying to people. I have been with that site for nealy 4 months now and what I noticed is, it is basically being run by credit card companies, since everything from VIP status to all the advertisement on that site, one needs a credit card. The site also entices people to purchase "Lunch Money" using a credit card.

The site also claims to write a check at the end of the year to certain "Causes" such as Save The Amazon Rainforest Org. and AIDS research to name a couple. Yet, ask anyone that is associated with those organizations, they will all tell you they never received any chekc whatsoever.

MyYearbook wants people to think they get at least 15,000+ new members per day, yet, what they aren't telling you is, most if not all of those "new" people are people that are already members that are creating more accounts and calling it "back up accounts" for "battles".

Again, MyYearbook does not write a check at the end of the year as they claim, since, if this was the case, the checks would have millions of dollars on them and this would make this site well known, especially with the news media, but it hasn't. I know the check would've been in the millions, since, at 4 months, and with the amount of "friends" I have on my list, they already have donated billions of their Lunch Money to these Causes. Now times that 4 months to 3.

The Cook siblings are probably props in the game of Credit Cards duping people out of their money. I challenge anyone to produce paper trails of these mysterious checks that the Cook siblings claim to write at the end of the year.

Go to MyYearbook's site and see all the advertisements all going back to using credit cards in order to purchase. High school teens with credit cards? Very small percentage there.
Reply to this comment
by smke9 September 3, 2009 1:05 PM PDT
Thank you for your traffic secret success. I love social networking and think it brings everyone as a community together and gets everyone involved.
http://the-traffic-secrets-101.blogspot.com/
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