April 11, 2007 4:00 AM PDT

Perspective: The crazy boss Hall of Fame

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"At the company's annual sales conference a few years ago, he ordered attendees to take a detailed quiz about Broadcom chip designs," reported The Wall Street Journal.

"The worst performers were summoned onstage, Mr. Nicholas says, so he could identify them by name and penalize them by having them drink shots of hard liquor," the Journal article continues. "'I called it the sales week from hell,' he recalls with a chuckle.'"

When Nicholas stepped down as CEO in 2003, he said it was to spend more time with his family. For once, the answer seemed believable. (He is now engaged in a divorce.)

Gary Kildall
Credit: University of
Washington
Gary Kildall

Gary Kildall
Kildall, founder of Digital Research (once called Intergalactic Digital Research), had the best operating system in computerdom in the early 1980s. IBM wanted to license it for the first IBM PC. Kildall missed the first part of a crucial meeting and dithered about a nondisclosure agreement. By contrast, the Microsoft guys showed up in suits and gladly signed. IBM even granted them an option to license DOS, an operating system they actually didn't own yet, to other PC makers.

Sometimes, that free-wheeling Silicon Valley culture bit just doesn't pay off.

huang
Jen-Hsun Huang

Jen-Hsun Huang
If there's one thing competitors, allies and others who have dealt with the CEO of graphics chip maker Nvidia agree on, it's that Jen-Hsun certainly has a way with swear words. And every time it's a novel concatenation of body parts.

Steve Jobs
Steve Jobs

"Microsoft is going to (&#$# you. Do you want to *&^&*# Microsoft's @$%#," is how George Haber, founder of Gigapixel (and the most successful DJ in Ceausescu-era Romania), describes one of his conversations with Huang. Gigapixel was going up against Nvidia for the graphics contract on the first Xbox. Nvidia won. Haber also added that the two are friends.

Steve Jobs
Start the carping now. Yes, Jobs has rescued Apple from oblivion and made it a standard bearer in design and consumer electronics. But try being a personal assistant for him. You'll end up begging restaurants to craft vegan to-go meals for his highness, according to one former assistant. Who said only meat eaters are aggressive.

Craig Benson
Credit: Wikipedia
Craig Benson

Craig Benson
If you were a reporter in the early to mid-1990s, the Cabletron Systems founder was tough to forget. He admittedly built a corporate culture based around confrontation and aggressiveness. People who showed up late to meetings got locked out of the room. Then there were those basketball stories.

"A top executive at his company donned combat fatigues and thrust knives into basketballs to demonstrate the damage he intended to wreak on competitors," wrote Alexandra Starr in the Atlantic.

magoo
A famous VC?

The sporting goods stabbings, however, failed to scare off Cisco Systems. Eventually, Cabletron got broken up into parts. In 2002, Benson got elected as governor of New Hampshire, where he insisted on conducting meetings while standing up. He didn't win re-election.

A famous venture capitalist
I haven't confirmed this, but apparently he spends several thousand a month to get someone to take care of his house plants. "He doesn't hear 'no' much," said one person. But he's been behind some of tech's biggest successors.

unnamed investment banker
Unnamed investment
banker?

An unnamed investment banker
"We're on the verge of something big," he told me in a 1996 interview. "We're calling it 'The Webvolution.'"

"Really," I replied.

The bank broke up and the term never took hold, but they orchestrated some of the biggest deals in the Internet era.

Biography
Michael Kanellos is editor at large at CNET News.com, where he covers hardware, research and development, start-ups and the tech industry overseas. He has worked as an attorney, travel writer and sidewalk hawker for a time share resort, among other occupations.

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10 comments

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What about Fiorina?
Or is this just about certifiably crazy versus egomaniacs? Can somebody clarify for me the difference?
Posted by fearless345 (10 comments )
Reply Link Flag
Carly
The board wanted to try image over substance. What they got was the former. I don't think nor have any direct experience but I think she was way way over her head.
Posted by Schratboy (122 comments )
Link Flag
Fiorina = Bad Crazy
I think the criteria for good crazy should be something like: "Crazy, but did something positive for the company."

Fiorina most certainly does NOT fit this description.
Posted by mikekrause (90 comments )
Link Flag
Crazy publishing bosses
You'll never read anything about the publishing world's peccidillos. The editors and chief writers all have way too much power to allow any cracks to show up. And since we know that perversions, corruption and all other matters of character flaws exist in every other business, the publishing industry just happens to have the ultimate gatekeeper at its disposal. God only knows that there gotta be some real d-bags out there....perhaps even at new.com? Hhahahaha
Posted by Schratboy (122 comments )
Reply Link Flag
I would rather...
have one crazy boss instead of company, or department full of
loones. I know from which I speak.
Posted by cashaww (77 comments )
Reply Link Flag
Conservatively-->>lacking.
The article was more pleasant since the hierarchy might be considered "developers"..but the reverse of craziness certainly declares the evolution of a slow economy/batter-dipped cronies and loones.
Posted by castingRod47 (19 comments )
Reply Link Flag
Some are just eccentric but . . .
at least one is obsessive-compulsive, a few are textbook bipolar and Shockley sounds certifiably paranoid schizophrenic.
Posted by tundraboy (492 comments )
Reply Link Flag
What about the folks at Google?
I think the top folks at Google may qualify in this category...
Posted by treet007 (123 comments )
Reply Link Flag
What about Jim Clark
I would assume he would make it to the list...
Posted by kalaziz (1 comment )
Reply Link Flag
 

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