Newsmaker: The community spirit of Yahoo's Fake

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So it sounds like you agree that building a business model around this can be a good thing?
Fake: I'm a big believer in what I call the "culture of generosity." I think that a lot of what you see out on the Web and on the Internet and what made me love the Web in the first place is that people are building, creating, sharing things all the time. Whether that is essays they wrote, discographies of their favorite bands or a little place to hang out with friends in Second Life. The Internet is such a wonderful place because of so many millions of people contributing to it.

So what lessons can companies like Yahoo, Google, Microsoft, AOL, etc., learn from the virtual world/3D Web model of Second Life?
Fake: There's a ton of stuff to look at here: The power of community and interaction with other people; the love of creation. Things like Second Life and Flickr allow people to participate. It used to be that entertainment consisted of mass-produced content that people in Hollywood or record labels would decide what we needed and wanted. You have so much of a stronger attachment to what you made or your friends. There is something more genuine about it.

At South by Southwest, Twitter just went bonkers. It was the ideal environment for it--lots of influential geeks in a small area, all wanting to tell each other what they were doing, and all talking about how Twitter was going bonkers, and blogging about it. I wonder: Was that an anomaly? Can small companies ever count on seeing their product explode onto the scene all at once like that?
Fake: You can't count on that kind of thing, ever. We very carefully built the community on Flickr, person by person. The team and I greeted every single person who arrived, introduced them around, hung out in the chatrooms.

It was a very hands-on process, building the community. And in the beginning Flickr was built side-by-side with feedback from the community: We were posting over 50 times a day in the forums. After you hit, say 10,000 members, or so, hopefully you've created a strong enough culture that people are greeting each other. It really is kind of like building a civilization.

You need to have a culture and mores and a sense of this is "what people do here." If people greet each other and are helpful, and stomp on trolls immediately and keep the trash in the trash cans, that becomes what the culture of the place is. And that scales.

Lem Skall (from the audience) wants to know if Yahoo has any plans for Second Life?
Fake: I don't have any visibility into that. But in our group we run a thing called Hack Day in which employees can spend 24 hours hacking on whatever they want, building a prototype and so on. At the end, there are demos of the products. And there have been a bunch of Second Life hacks.

Jeremy Neumann (from the audience) asks, "At South by Southwest Bruce Sterling was very down on blogs, podcasting, videos and other participatory media, comparing it to folk art which he said was really, really bad. Is it the taking part and the sharing that counts or are we raising the bar with user-generated content?"
Fake: It used to be when you wanted to hear music, you didn't go turn on the radio and listen to Christina Aguilera. You went down to the living room and grabbed cousin Joe and played the banjo.

There's nobody trying to be The Rolling Stones down there, or even Whitesnake. The "audience" for this stuff is usually friends, family, people like that. It's not meant to be judged by, ahem, Whitesnake standards. So I'd have to disagree with Bruce Sterling there. On the other hand, there are gems in all those family snapshots and MP3s of people noodling in their basements. And social networks are great ways of surfacing those really amazing things.

Interestingness on Flickr is a great way to do that. It looks at all the human activity around a photo and determines which ones are the most interesting.

More Newsmakers

[Randy Hobart]

Ruby

Was wondering when Yahoo would embrace Ruby?
Or even upgrade to php 5 for their web hosting?
Especially since Flickr was created using Ruby on Rails.
If Yahoo is to be on top of Web Hosting I would think they would
give customers a few options.
Another idea is to provide a Java Server such as Tomcat.
Randy

[reedster]

Isn't Flickr built in PHP, not Ruby on Rails?

http://www.niallkennedy.com/blog/archives/2004/10/flickr_architec.html