Discount chain Target has extended its liaison with Amazon Enterprise Solutions for another two years, the two companies announced on Tuesday. Amazon Enterprise Solutions is a division of Amazon.com that is responsible for developing software that makes Amazon's e-commerce technology available to other retailers.
Collaboration between Target and Amazon began in 2001 with the placement of a Target store on the Amazon Web site. The partnership took its current form in 2002, when Target unveiled a new Web site where products were sold independently of Amazon but utilized the online retail giant's technology to handle e-commerce elements such as order processing and checkout. Additionally, Amazon users can use their login information when shopping online at Target. Due to expire in 2008, the partnership has now been extended to August 2010.
It is almost impossible for any brick-and-mortar store to run head to head with Walmart but their Web-Sales site leaves much to be desired. Mid-scale and up-scale shoppers are tending more and more toward e-shopping. With a little work and some good business decisions Target could become the Walmart of the web. Then we would have what benefits everyone Competition . Don't-ya just love a free market!
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