June 28, 2004 3:03 PM PDT
Survey: Dell customer satisfaction unsatisfactory
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The Round Rock, Texas, PC maker's overall customer service and support satisfaction rating, as measured by Technology Business Research's Corporate IT Service and Support Customer Satisfaction Study, fell slightly from the fourth quarter of 2003 to the first quarter of 2004.
The slip helped Dell rival Hewlett-Packard take the satisfaction lead among the three major PC makers for the first time since TBR began the quarterly study in 2000. Dell, which had led or been tied for the lead in satisfaction among the PC makers since the study's inception, fell back to a tie for second place.
While HP moved into the top position among the PC makers, with a score of 81.85 out of a possible 100 points, Dell garnered an 80.32, and IBM scored an 80.94. Dell and IBM were considered to be in a statistical tie for second place, according to the survey, as TBR requires a distance of at least 1 percent between vendors in order to rank them separately.
Even though PC makers' scores tend to fluctuate from quarter to quarter and Dell's first quarter score was only slightly lower than its performance in the fourth quarter of 2003, the change in rank is significant in that Dell had either led or been tied for the lead in satisfaction during 14 of the previous 15 quarters.
Thus the latest survey shows Dell, which TBR analyst Julie Perron says practically wrote the book on customer service in the PC industry, exhibiting a continued downward trend in customer satisfaction ratings. The decline comes despite efforts such as beefing up its telephone support staff and training and re-routing business tech support calls away from its call center in India.
TBR's study surveys, on a quarterly basis, hundreds of corporate IT buyers on eight aspects of service support. TBR takes into account factors such as phone support, replacement parts availability, warranty upgrade price and overall satisfaction, and assigns each one a weighted score for a total of 100 possible points. The survey, which does not include consumers or professional services organizations such as IBM Global Services, basically measures the current opinions of people who are paid to buy and administer to computers from companies like Dell, HP and IBM.
Along with tracking the top three PC makers, TBR's survey also measures satisfaction with companies' in-house tech support operations. In-house support, which is considered to be the closest to an ideal situation for many companies, typically ranks the highest in the TBR survey (though at times, Dell has come close to the scores of in-house support organizations). In-house operations received a score of 85.40 out of 100 during the first quarter.
On a sequential basis, Dell's first-quarter 80.32 score is only somewhat lower than its fourth-quarter 2003 performance of 81.33. But it represents a relatively large decrease when compared to its first quarter 2003 score of 84.08. HP and IBM also saw their scores fall during the fourth quarter, hitting 81.5 and 80.72 respectively, but they bounced back in the first quarter to hit the 81.85 and 80.94 marks.
Some of Dell's slide is reflective of factors it cannot control, such as more competitive pricing by its rivals and also changing attitudes among those surveyed about the value of service and support, the TBR report says. Other factors, including how phone support is delivered, are more easily controlled by Dell.
To its credit, and its downfall in this case, people seem to expect more from Dell. At the same time, the company has acquired many new customers and its support organization has had to keep up with its huge growth over the last few years while continuing to operate in a low-cost manner.
"Dell set a precedent quite some time ago--and not just for customers that have been with it--it's also well-publicized so that any new customer would have high expectations (for service) just because of its reputation," Perron said. But, "If you're not satisfied with some aspect of support, then you're not going to be as satisfied overall."
Dell says it is working hard to address customers' concerns, with multiple programs designed to improve service, including collecting more customer feedback and beefing up phone support.
"We're totally committed to producing a world-class customer experience, from sales to technical support," said Dell spokesman Bob Kaufman. "This is an issue that's being focused on at all levels of the company. We are planning on and are making the investments and improvements necessary to continue to provide the best service in the industry."
Dell's efforts may be beginning to work: TBR has seen some improvement in customers' perception of Dell in second-quarter surveys, Perron said.
Based on that information, "I think (Dell) may have hit bottom in the first quarter," Perron said.
TBR's second-quarter customer satisfaction report is due in August.
The company compiled its report from surveys of 688 IT, technical support, purchasing and infrastructure managers from 688 companies in North America between Oct. 1, 2003 and March 31, 2004.
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I also noticed that you won't see any ads for $399 Pentium 4s from Dell. They have finally changed the ad to a Celeron for $399.
To bad they don't have to answer to the same laws I do.
I also noticed that you won't see any ads for $399 Pentium 4s from Dell. They have finally changed the ad to a Celeron for $399.
To bad they don't have to answer to the same laws I do.
This Dell has many little problems that could probably be solved easily but the service that I had woith my first Dell about 6 years ago is non-existant. And the messages on the recordings as you are waiting are irritating to say the least. I purchased in house support and I am going to demand it - I did once before and they had to come through several years ago. Have any of you had this problem? For 2 cents (or maybe even less) I would return this piece of junk tomorrow. This will be my very last Dell. If I knew who to write to to comment on their lousy service I would do it for what its worth.
This Dell has many little problems that could probably be solved easily but the service that I had woith my first Dell about 6 years ago is non-existant. And the messages on the recordings as you are waiting are irritating to say the least. I purchased in house support and I am going to demand it - I did once before and they had to come through several years ago. Have any of you had this problem? For 2 cents (or maybe even less) I would return this piece of junk tomorrow. This will be my very last Dell. If I knew who to write to to comment on their lousy service I would do it for what its worth.
Now it just sucks to work with Dell in all aspects. They keep changing our sales guy (like every 2 months or less) Service has become so bad if it was not costing my company money it would be humorous. As an example, we had UPS TELL US that we had to use a DELL that simply ran their UPS software. Ok the thing failed. Dell wanted me to do diagnostics on it, so far OK. They then came out and replaces the mother board/Power supply however they were too busy to test the thing. Blue screened when first booted and now wanted me to do diagnostics on the memory. OK it was bad and they sent me replacement with instructions to return it in the box with the enclosed label. Naturally no label was enclosed and I attempted to return this thing for 2 weeks. Then the threatening emails started that If this was not returned promptly, I would be charged. No one would respond to any email. OK I got the thing returned and am going through the same exercise all over again. A question for Dell, WHY AM I WASTING MY TIME WITH YOU? There are other choices!
Now it just sucks to work with Dell in all aspects. They keep changing our sales guy (like every 2 months or less) Service has become so bad if it was not costing my company money it would be humorous. As an example, we had UPS TELL US that we had to use a DELL that simply ran their UPS software. Ok the thing failed. Dell wanted me to do diagnostics on it, so far OK. They then came out and replaces the mother board/Power supply however they were too busy to test the thing. Blue screened when first booted and now wanted me to do diagnostics on the memory. OK it was bad and they sent me replacement with instructions to return it in the box with the enclosed label. Naturally no label was enclosed and I attempted to return this thing for 2 weeks. Then the threatening emails started that If this was not returned promptly, I would be charged. No one would respond to any email. OK I got the thing returned and am going through the same exercise all over again. A question for Dell, WHY AM I WASTING MY TIME WITH YOU? There are other choices!
The upgrade required tin snips to fit the back port mask, and completely fubar'ed my IDE chain. Pursuing support ( at this point due for both the machine and the new mainboard ) was a total fiasco.
My Warranty has been invalidated, my IDE chain still refuses to work with their DVD drives. And of course their new spin on customer support surmounts to what can only be called an oxymoron.
It is astounding the travails I've gone through, with executive support, and their consumer advocacy group both calling to assure me, I am indeed screwed.
In my twenty five years in the computer industry I have never been so flummoxed by company in the consumer market.
It was also surreal, receiving advertisements and customer satisfaction survey requests associated with my ignored and refused pleas for a resolution to a problem they caused.
Please take my hard earned advice, look at either HP or Apple as a supplier of desktop hardware needs - I wish I had.
The upgrade required tin snips to fit the back port mask, and completely fubar'ed my IDE chain. Pursuing support ( at this point due for both the machine and the new mainboard ) was a total fiasco.
My Warranty has been invalidated, my IDE chain still refuses to work with their DVD drives. And of course their new spin on customer support surmounts to what can only be called an oxymoron.
It is astounding the travails I've gone through, with executive support, and their consumer advocacy group both calling to assure me, I am indeed screwed.
In my twenty five years in the computer industry I have never been so flummoxed by company in the consumer market.
It was also surreal, receiving advertisements and customer satisfaction survey requests associated with my ignored and refused pleas for a resolution to a problem they caused.
Please take my hard earned advice, look at either HP or Apple as a supplier of desktop hardware needs - I wish I had.