February 3, 2006 12:19 PM PST

Super Bowl ads go online

(continued from previous page)

the site had record levels of traffic in the days following the game, Castellini said.

"We were able to recoup the amount of money we spent on the Super Bowl ads last year in around three weeks because they built so much awareness around the brand," he said.

After last year's Super Bowl, the advertisers as a group saw the number of visitors to their sites rise 27 percent by the following day, according to a study released this week by Nielsen/NetRatings. Online activity started weeks before the game--the NFL Internet Network attracted nearly 5 million visitors, or nearly 4 percent of all active Web surfers, during the week ending Jan. 22, the study found.

For some, the ads are the main attraction, not the touchdowns. Of more than 1,100 Americans surveyed by ComScore Networks, about one-quarter said they enjoy watching the commercials more than watching the game.

America Online, Time Warner's Internet unit, is conducting a Super Bowl ad poll for the fourth year, allowing people to vote for their favorite commercial online. AOL also has a special Super Bowl section where people can see the 10 worst moments in game history and other content, along with a Sports Bloggers live online radio show that Tom Arnold is celebrity hosting this week, said Carlos Silva, senior vice president for AOL Sports. "Everyone will be talking about the commercials on Monday," he said.

Like other companies, Anheuser-Busch will make its Super Bowl ads available for download, from Budlight.com and Budweiser.com.

The National Football League also will re-air the Super Bowl commercials on the NFL cable channel, its video-on-demand service; the league's Web site, NFL.com; and cell phones.

Yahoo and iFilm are teaming to offer all the 2006 Super Bowl commercials for viewing on the Yahoo Video Search page, along with ads from prior years and other related video.

People who want to view commercials that have been banned from the Super Bowl this year can watch them on Heavy.com.

Web domain registrar GoDaddy.com, which had the second airing of its commercial pulled last year, is advertising again this year. The company said it got approval from ABC on Thursday after going through 14 revisions to its ad. Some of the rejected ads can be viewed at the GoDaddy Web site.

Previous page
Page 1 | 2

See more CNET content tagged:
Super Bowl, Burger King Corp., advertising agency, advertiser, truck

1 comment

Join the conversation!
Add your comment
how much is an ad placement in sugar bowl?

and please dont say <a href="http://www.google.com>google</a> is your friend. thanks!
Posted by aerik77 (3 comments )
Reply Link Flag

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot



RSS Feeds

Add headlines from CNET News to your homepage or feedreader.