For months now, one of the best-read blogs in technology circles has been the starkly funny, pull-no-punches Secret Diary of Steve Jobs.
Otherwise known as "Fake Steve Jobs (FSJ)," the author--who writes as if he is, in fact, Steve Jobs, uses his blog to poke vicious fun at anything Apple, technology or Silicon Valley, all the while claiming the mantle of the marketing genius that is Steve Jobs. His motto? "Dude, I invented the friggin' iPod. Have you heard of it?"
As the blog has gained readership, and influence--Fake Steve Jobs was named the 41st most influential person in business by Business 2.0 magazine--the buzz around his true identity has grown and grown. Some would say that it doesn't matter, and that in fact the blog is better if we don't really know. But media being what it is, names of candidates for the blog's authorship are constantly bandied about. Is it Nick Denton of Valleywag? Is it Steve Jobs himself?
Earlier this year, Valleywag claimed the exclusive unmasking of FSJ, identifying him as Wired.com Managing Editor (and a former editor of mine) Leander Kahney. But Kahney quickly fired off a rejoinder to Valleywag, denying it was him.
CNET News.com doesn't know who FSJ is. But we do know what he thinks. On Monday, just days after Jobs' huge public relations effort build around the launch of the iPhone went off mainly as planned, FSJ sat down for an open-ended instant-message conversation with News.com. The only ground rule? That there be no discussion about his true identity. But given that the real Steve Jobs hasn't talked to CNET in years, the interview was conducted as our first such opportunity in a very long time.
When I saw photos of Mexicans climbing the fence to get into the U.S. and buy iPhones over the weekend, well, I'll be honest, I cried.
Q: I'm curious as to your take on how the iPhone is being received by the public and the media so far.
Fake Steve Jobs: Well, I'm glad to see the iPhone getting the acclaim it deserves. The world changed on Friday and I'm really proud of the work we've done. I think it just shows that the public is a lot smarter than we often think. They know quality when they see it. When all those people lined up for a product that they didn't need to line up for, I think that spoke volumes about the kind of people we're reaching out to with the iPhone. And when I saw photos of Mexicans climbing the fence to get into the U.S. and buy iPhones over the weekend, well, I'll be honest, I cried.
So, AT&T? I mean, seriously. AT&T?
Fake Steve: Yeah. Agreed. I know. And look how they've (messed) it all up already, just in the first three days. F-----g frigtards. You wouldn't believe the phone calls I've been having with those idiots. Well, maybe you would. I called that jackass CEO, got his receptionist, and she asked me what I was calling about. I told her the iPhone, and she told me I had to dial a different number, 800 something or other. I'm like, lady, I'm f-----g Steve Jobs, and she says, "Sir, I don't care who you're f-----g, you can't just call up and get our CEO." Unreal.
Speaking of another CEO, I'm curious about you and Bill Gates. You seemed to get kind of choked up on stage at the D5 conference. Are you and he pals now?
Fake Steve: Beastmaster Bill and I go way back, as I'm sure you know. I just felt, sitting there looking at him, how old he's become, and me too. We're old men now. Weird, right? I mean, there were kids in that audience who weren't born when Bill and I started out. It just got me thinking, that's all.
Since we're talking about big figures from your past, I'm curious: You were kind of harsh in your Woz post. Why no love for the Woz? I mean, did he really have to wait in line?
Fake Steve: Look, Woz is a nice enough guy. He didn't need to wait in line. That's the big misimpression. We gave him an iPhone early last week. Two of them, in fact. Then he shows up at the store as if we didn't. He's looking for attention, OK? And he likes to play the martyr. Frankly, I think Woz should go do some work. Start a company or something. He's too young to be just hanging out doing nothing and dining out on his glory days. Also, just remember: Woz didn't want to quit his job at HP to start Apple. Are you aware of that? I had to twist his arm, the big dope. His dad told him he should stay at HP and that I was a scumbag. Dumbass Woz. He'd still be at HP, or probably he'd have been laid off by now, if I hadn't saved him. He'd be living in some ranch house in Mountain View, driving a (crappy) car, complaining about the house prices in the Bay Area.
Well, but Woz is a hero to the people because he shows up at everything riding his Segway, meeting the people, pressing the flesh. Why don't you do that?
Fake Steve: I'm allergic to non-vegans. I get hives. Honestly, even with allergy medicine if I get too exposed I suffer for days afterwards.
So, is that really your car and your house, as has been reported, on Google's Street View?
Fake Steve: That's my stuff, yes.
How did you feel having your stuff broadcast to the world like that? I mean, it's your car and some guy going into an adult video store. And that's basically Street View for you.
Fake Steve: No me gusta, as they say in French.
With their market cap, Apple might just buy them to keep the catalog on iTunes.
Stupid music frigtards. And people call Apple's contract terms egregious? Hello? At least Apple has only been screwing musicians for four years - Universal's been doing it for over ten times as long!
Following your logic, with Microsoft's market cap, Microsoft might just buy Apple to make sure they keep leaders (as they will anyway, LOL). Stupid Apple fanboy. Yes, I call Apple's contract terms egregious. Hello? At least Universal is not screwing musicians as much as Apple.
How do I know? I went over to FSJ's blog and was reading an entry from 7/1 that read (in part) as follows:
He says his favorite line out of all the coverage was in this story from the Saturday New York Times where some moron named Norbert who'd waited on line outside the Fifth Avenue shrine since Wednesday ...
"Waited on line ..." It was one of the first linguistic idiosyncrasies I noticed about New Yorkers when I moved to Long Island from St. Louis about 40 years ago: they say "waited on line" and not "waited *in* line."
Not a huge help in the quest to unmask FSJ, I admit -- but it does narrow the field a bit.
Sounds like a well-known journalist from another NYC newspaper
I only heard of the FSJ while reading the interview today .. but immediately had a vision of who it could be ... in part based on the phrase "big difference" and in part based on his coverage of Apple-related events.
Your insight of this person being from New York supports my conjecture.
I don't want to out him (if it is indeed him) but my username can serve as a clue as to who I think it is.
Obviously, you did NOT interview the genuine FSJ. Judging by the feeble responses to your interview, you interviewed some random fake Fake Steve Jobs. I'd say you're testing an unsuspecting summer intern to fill in a spot during a slow news week.
The only frigtard with less edge would be U2's one and fokkin' only Edge. FSJ is, like, soooo sharper than that! I'm not fooled by your weak attempt at stealing FSJ's thunder!
Yours? NOT! flyermoney, un-Enderling brain-farts since clueless was the norm.
"But given that the real Steve Jobs hasn't talked to CNET in years"
No ****, Sherlock! And why would that be? Maybe because C|net has such a naked hatred of anything Apple? Maybe because C|net was bought and paid for by MS years ago? Maybe because C|net is president of the Bill Gates Fan Club of America?
I mean look at the "user" review ratings of the iPhone. There's something like 514 posts and 500 of them were posted BEFORE the iPhone was released. "User" reviews my arse. And now C|net is pushing those "user" reviews. And, of course, both Safari and Firefox (Mac) time out because of too many redirects which means all the reviews were posted by non-Mac "user" of the iPhone.
And C|net has the audacity to lament the fact that the real SJ won't talk to them so they interview the fake SJ instead? Throw me a bone here. Scott. Where are the sharks with the laser beams on their heads?
Web giant is spending $120 million to beef up its Mountain View, Calif., headquarters, according to filings with the city reviewed by the San Jose Mercury News.
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MIT creates a simulation to celebrate the 50th anniversary of Spacewar. A relic of the early days of minicomputers, it was one of the first computer video games and set the stage for many others, including Asteroids.
catalog on iTunes.
Stupid music frigtards. And people call Apple's contract terms
egregious? Hello? At least Apple has only been screwing musicians
for four years - Universal's been doing it for over ten times as
long!
How do I know? I went over to FSJ's blog and was reading an entry from 7/1 that read (in part) as follows:
He says his favorite line out of all the coverage was in this story from the Saturday New York Times where some moron named Norbert who'd waited on line outside the Fifth Avenue shrine since Wednesday ...
"Waited on line ..." It was one of the first linguistic idiosyncrasies I noticed about New Yorkers when I moved to Long Island from St. Louis about 40 years ago: they say "waited on line" and not "waited *in* line."
Not a huge help in the quest to unmask FSJ, I admit -- but it does narrow the field a bit.
Your insight of this person being from New York supports my conjecture.
I don't want to out him (if it is indeed him) but my username can serve as a clue as to who I think it is.
Obviously, you did NOT interview the genuine FSJ. Judging by
the feeble responses to your interview, you interviewed some
random fake Fake Steve Jobs. I'd say you're testing an
unsuspecting summer intern to fill in a spot during a slow news
week.
The only frigtard with less edge would be U2's one and fokkin'
only Edge. FSJ is, like, soooo sharper than that! I'm not fooled by
your weak attempt at stealing FSJ's thunder!
Yours? NOT!
flyermoney, un-Enderling brain-farts since clueless was the
norm.
No ****, Sherlock! And why would that be? Maybe because C|net
has such a naked hatred of anything Apple? Maybe because
C|net was bought and paid for by MS years ago? Maybe because
C|net is president of the Bill Gates Fan Club of America?
I mean look at the "user" review ratings of the iPhone. There's
something like 514 posts and 500 of them were posted BEFORE
the iPhone was released. "User" reviews my arse. And now C|net
is pushing those "user" reviews. And, of course, both Safari and
Firefox (Mac) time out because of too many redirects which
means all the reviews were posted by non-Mac "user" of the
iPhone.
And C|net has the audacity to lament the fact that the real SJ
won't talk to them so they interview the fake SJ instead? Throw
me a bone here. Scott. Where are the sharks with the laser
beams on their heads?
We have enough fakes in the world, they're a dime a dozen.
Should it turn out this FSJ is really him, the guy has issues.