December 1, 2004 8:37 AM PST
Sprint passes ball to ESPN
The new service, ESPN Mobile, is expected to offer news, commentary, statistics, ring tones, graphics, photos and logos, as well as streaming audio and video on mobile phones using the Sprint network. ESPN-branded handsets and accessories also will be sold.
The deal is an extension of the current partnership between the two, under which ESPN delivers both Web content and downloadable application ESPN BottomLine to Sprint users.
ESPN Mobile also will handle billing, customer relations, pricing, packaging, distribution and other operational issues under the new agreement. ESPN said its business dealings with other carriers will continue.
Financial terms of the deal were not disclosed.