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Sprint breaks up with high-maintenance customers
July 5, 2007
After eight years as a Sprint Nextel customer, Rene, who goes under the pseudonym MissDiva on SprintUsers.com, received a letter from Sprint Nextel telling her they were done.
As is the case at the end of many relationships, Rene--who doesn't want her last name used because she was publicly criticized after posting her saga on the SprintUsers.com forum--said she never saw it coming.
"I am very upset," she said. "I was a very loyal customer. I didn't even get the courtesy of a phone call."
Rene's service was cancelled because Sprint said she had called the customer support line too often. In a letter dated June 29, 2007, the company informed her that her service would be terminated on July 30, 2007. The letter also said she wouldn't have to pay the early termination fee, and her account, which she claims she pays in full at the start of every month, would be set to zero.
But while Sprint's letter irked Rene, and most likely other customers who received similar alerts, the company's move shouldn't come as too much of a surprise.
For carriers, customer service calls cut into profits. For a typical wireless subscriber who spends about $55 a month on a service, carriers only realize a profit of about $24, according to Roger Entner, a senior vice president at IAG Research. On average, it costs companies between $2 to $3 for every minute a subscriber is on the phone with a customer support representative, he said. This means that all of a carrier's profit for one subscriber is eliminated after only 8 to 12 minutes per month of phone calls to customer support.
"I'm sure they figure they are losing money on these customers," Entner said. "If you run the crude math, you see that customers who excessively use call centers simply aren't profitable."
According to JD Power & Associates, more than half of all wireless users in the U.S. contacted their wireless customer service department in 2006. Of those who contacted customer support, more than 42 percent of customers contacted their providers with billing issues. And 55 percent of those customers made calls due to inaccurate charges.
Still, even though customer support is costly for wireless operators, none of the major carriers, with the exception of Sprint, have a policy of canceling service when customers make too many calls to these hotlines. That said, carriers including AT&T, Sprint Nextel and Verizon Wireless, all reserve the right to cancel contracts if the majority of their service is used over a roaming network.
Too much roaming can get you cut, too
"We don't cancel customers no matter how many times they call customer support," said Mark Siegel, a spokesman for AT&T. "But we do have a policy against excessive roaming. We realize people will roam from time to time, but we have planned our network for a certain amount of roaming and expect our customers to spend the vast majority of their time on the AT&T network."
Furthermore, Siegel adds that AT&T warns customers that their roaming privileges will be reduced after 30 days, or gives subscribers 60 days to find a new provider.
Verizon has gotten flack recently for canceling subscribers' contracts when people exceeded 5GB of data usage per month on its network. The company advertises its service as unlimited, but Jeffery Nelson, a spokesman for Verizon Wireless, said that using this much bandwidth per month is an indication that customers are using the service for activities that are explicitly prohibited by the usage terms.
Entner said that regardless of the reason, carriers do not take lightly the decision to terminate a customer's contract, especially since it costs them between $300 and $350 to obtain each wireless customer. At this rate, carriers only start making money on new customers after one year of service.
"They don't do this willy-nilly or capriciously," Entner said. "Sometimes they keep customers even if they are slightly unprofitable simply to avoid the bad publicity or to keep their churn rates lower. So if they get to the point where they terminate a customer, usually the problems are really significant."
Indeed, Sprint spokeswoman Roni Singleton said the company only terminates contracts as a last resort. She wouldn't discuss the specific details of any particular customer's situation, but she said the cancellation letters issued on June 29 only impacted a "small minority" of customers. She would not specify how many.
"We have to be able to quickly and efficiently serve customers," Singleton said. "And when we are unable to consistently solve our customers' problems, it results in a lot of frustration and longer waits for other customers. So after looking through our records, we were able to determine that there were customers (whose needs) we couldn't meet."
See more CNET content tagged:
Sprint Nextel, cell phone carrier, AT&T Corp., profit, subscriber






Everyone has their limits, but that should not affect how we treat loyal customers. Especially a company that employs 1000+ people to keep customers happy. Looks like to me that they cant do the job.
5GB is a typical wireless limit... in the US and Europe... the
providers are gangsters... if they advertise unlimited then it is
unlimited... i hope the clients sue their provider!
bye bye.
That is the beab counters. Most companies that lose money tend
to "fire" staff. Customers are usually not fired unless it costs the
company. Soon they will be firing employees.
Oh yes, and top management will get millions in bonuses!!!
**** heads that they all are.
So, with that in mind, I wont say who is at fault here. Remember, you always get two sides of the story, one persons side and the other persons side, very rarely do you ever get the full truth.
On another note, there are a few companies around here with horrible customer service and I like to cost them money, so I sometimes call them for nothing when I get bored. . .
Maked me feel better anyway.
So now it looks like Sprint makes billing errors, customer calls in to complain, customer is dumped because of "too many calls to customer service"
I had previously decided that when my current contract is up, that I will not be staying with Sprint, this merely reinforces my decision.
The business plan for the new millenium: Money for nothin'!
I'm not a fan of companies that gives up when reps throw up their hands. I've called call centers and the majority of them are clock watchers, line transferers, and shoulder shruggers. I'm not demeaning the profession at all, but it takes ONE bad seed to affect the teams perfomance. So when a customer repeatedly call to dispute errors on a bill that shouldv'e been taken care of the 1st time, and they have to call again to explain it?....well...I'd be irratated.
Handle the real issue at hand, fix it the first time and you'll spend less time writing letters to customers for your mistakes.
Since I started with Spring in June, I have spent over 2 hours on hold trying to fix their screwups.
Most recently, is my first bill. They have overcharged me by about $40 with the assurance that I'll be credited with my next bill.
Can someone please tell me why I should make an interest free loan to Spring?
To be honest, there is real money in this, and I think Spring owes us interest on these advance payments.
What do you all think?
customer service. Starting with the fact that when you call to
"order service" you get someone in the US to answer your call;
but if you call about "billing or support" issues you get routed
to India or Philippines, where usually they do not have the same
systems and can barely understand what they say - to the point
of frustration.
Can't companies learn from a place like American Express? I
have been a member since I was 22 (34 now) and have never
ever experienced bad customer service. They are the most
helpful people I can think of. Second in my list is Apple; in my
experience their customer service is just as good as Amex; and
that is something to say when they are trying to solve (for
hours) computer issues with grandma on the phone.
Business move or not Sprint has fallen into crappy policy, and I
am glad I am not their customer anymore. Luckily, I left right
before they bought Nextel -which was another piece of crap
company-. Maybe they learn their bad habits way too quick.
Anyway my conclusion is that they all treat us as numbers not customers. They don't need to treat us well as long as their accountants say the numbers work out.
For you changing from sprint is going to feel satisfying as you are not only getting the iphone but you get to stick you finger up at sprint as well. For me unfortunately the choice is to get a new contract with a company that has treated me like dirt already or not get the phone I would like.
- They are a bad company.....
- by gwats1957 July 9, 2007 9:47 AM PDT
- I'm a verizon customer for about 12 years now and I can see a
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- Sorry Bud Your Mistaken
- by zeus1973usa August 9, 2007 5:57 PM PDT
- Verizon and Sprint both run on the same type of Network CDMA :D, Sorry you do not have a SIM chip. To get a SIM Chip you need to Suffer through GSM Tech aka (AT&T or T-Mobile), were T-Mobile is realy the only one that will willingly unlock your phone, unfortunatly T-Mobile was last getting on the Digital Band Wangon and is trailing. As for DATA Services, Sprint has the best one with the best price. When they say unlimited DATA they actualy mean it, try using a Router with AT&T or Verizon, and see how fast u get a nasty letter. Now for Sprints Current problems, they are going through some growing pains merging 2 complete diferent billing systems. THERE IS NO EASY WAY OF DOING IT. Unfortunatly, the consumer ends up paying, and that is unfortunate. I do know that if you are wanting to be on the cutting edge of Technology there are going to be some speed bumbs, this is only one of them. Sprint has a track record of looking in the futeure, and bringing new tech to the consumer faster and cheeper then any othere carrier. I know there is someone out there that will disagree with me so have at it
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Showing 1 of 2 pages (49 Comments)bad carrier a mile off. Sprint/Nextel is a dead carrier walking.
I'm in the middle of my last 2 year deal with verizon. I can't see
ever having another phone without a sim card or the ability to
take my phone overseas or use a cheap SIM card to save money.
By the end of my Verizon deal, I'll have two unlocked phones
ready for my next wireless deal.