- Related Stories
-
E3: The battle of the boxes
May 20, 2005 -
Photo: Ads get some action
April 10, 2005 -
Army gunning for game players
May 12, 2004
Games could include virtual events hosted by corporate sponsor, with thousands of players vying for prize while buddies watch online.
The story "'Spectator advertising' next frontier in games" published May 18, 2005 at 9:32 AM is no longer available on CNET News.
Content from Reuters expires after 30 days.
Add a Comment (Log in or register)
- I can just imagine
- Plaing halo 3 on the xbox 360 with a tournament hosted by Pepsi where the whole level is built using models from different pepsi cans, bottles, machines etc. All character models are red, white and blue and the only guns available are soda squirting. I dont know about anyone else but i play games for the entertainment value and the interactivity, not the the ideally placed can of soda next to the entrance of hell or on the side of some Madden character. Keep my machine ad free please.
- Like this Reply to this comment
