Who needs spam?
There are people who argue that email is different
because you're not bearing the brunt of the costs.
That's not true. People don't realize that we do bear the brunt of
the cost. On the Internet, everybody pays for their own connection--that's the
way the Internet works. For instance, America Online with 8 million members, they don't pay any other service
provider to handle their million pieces of email that go out of their
system everyday. So we don't either.
But we do pay for our own connection.
Right now we maintain over five T1 lines. And that doesn't even include the
bandwidth partnerships that we pay for every month. So we pay thousands and
thousands of dollars just for bandwidth alone--and that doesn't even include
the $50,000 that we put out for computer equipment this month.
But when I get real junk mail, I haven't had to pay anything
for those letters. All I pay for is my rent for my home where my mailbox is.
You pay for garbage disposal? I bet you do. That's a cost. You see,
people don't think that way. And on television, when you see ads during the
Super Bowl, do you pay for electricity? It's a small cost I have to admit,
but it's just the same way that it's a small cost to get email. Most
people pay $20 a month and they can get all the email they want. That's
part of the cost of being on the Internet. It's just like going to a
nightclub: You pay $10 to go through the door and people are going to try to
pick you up. Maybe you could say it's an infringement on your privacy, but
it's part of the community that you're in.
The way that Cyber Promotions
sees email is that it's an interactive community and you're not just living
in a shell: People are going to try to communicate with you. And that's what
we're doing--we're communicating.
Why would someone want your email? Why would someone
Well there's a very good reason that someone would want our email.
There are people out there that actually want to know what's going on in the
world, they'd like to get time-dated material. A lot of people want to know
products; a lot of people want to know what kind of services are available;
and a lot of people want to know what kind of opportunities are out there.
So some people don't want to be bothered, some people don't even want
to have a telephone in their house. That's fine--you live like a hermit.
That's fine, that's up to you, it's America. On the other hand there are
people who like to be connected to the action and we're connecting the
I doubt I'm ever going to buy anything.
How do you know? You're a consumer. Do you
buy soap every day? If an email came through to you and you were convinced
of the credibility of the company that sent you that email and they had
something that you need at a price that you think is attractive--why wouldn't you buy it?
The people on
our mailing list, they've seen our mail for years. They know that we're not
running around ripping people
off. And when we give them a new product like our new Web Gold products for
instance that teaches people how to make money selling Web pages and we
endorse it and we give them a money-back guarantee, they're confident that
Cyber Promotions is going to make good.
I get the sense that you enjoy the limelight.
You know I enjoy it. I enjoy it because I'm successful and I've not
always been successful in my life. For the first time people understand
that a crazy mind like this actually has the potential of making things
change and to the positive too. We're not just hurting things--we're helping
things because we're essentially accelerating the inevitable. That's what
we're doing. Someone is going to do it--it's either going to be Sanford
Wallace or it's going to be Joe Schmo out there. So I'd rather be the one to
Does the bad publicity affect you?
Just like Madonna, just like Howard Stern--any publicity is positive
publicity. And it's very simple: Anybody who sends 'junk mail' who sees us
in the news--we are what they're looking for. So the media helps us because
it actually helps people who are looking to send unsolicited or junk-type
mail, it brings them to us. I'll be the first person to admit it.
NEXT: Love thy enemy