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December 8, 2006 6:30 AM PST

Sony outsources IT development to India

  • 23 comments
Sony Europe is outsourcing several of its core IT development functions to India-based Satyam Computer Services.

Satyam announced on Wednesday that SAP application development, enterprise application integration and testing services for the European wing of the Japanese electronics giant will be carried out at the Indian outsourcer's new offshore-development center (ODC) in Bangalore.

According to Satyam, the move will "enable the Sony Infrastructure Services team to focus on core activities such as platform enhancement, optimization and innovation" while Satyam handles IT development for Sony sales and distribution, warehouse management, finance and business intelligence systems.

Satyam's European vice president, Som Sarma, said on Thursday that the company had been "setting up development centers for companies of Sony's stature for several years," citing as an example a deal struck seven years ago with General Electric.

Sarma called the Sony deal a "milestone" for ODCs. "The fact that Sony has decided to go ahead with an investment inside Satyam shows the maturity of offering such a service at such a high level," he said. He added that the center was expected to employ between 55 and 80 staff by the end of the financial year.

"The larger the ODC gets, the more (cost) benefits the company gets from a risk management on the people perspective," Sarma said, adding that a growing ODC operation would mean that Sony "would not feel the pinch" if a staff member leaves.

Sony has had a poor year financially, largely caused by the delayed release of the PlayStation 3 console and the hugely expensive recall of millions of computer batteries after some caught fire.

A Sony representative told ZDNet UK on Friday that the Satyam deal is "not something that Sony wants to comment on."

David Meyer of ZDNet UK reported from London.

See more CNET content tagged:
Satyam, India, Sony Corp., information technology, development

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Let me translate:
by Dachi December 8, 2006 8:23 AM PST
"A boost for India's offshore-development industry, move is intended to help Sony's European wing focus on core activities."

Should be:

"A boost for India's offshore-development industry, move is intended to help Sony's European wing cut staff"
Reply to this comment
Nail + Head
by whargoul December 8, 2006 8:58 AM PST
I think you hit the nail right on the head.
Yet another bonehead move by Sony...
by paulreid99 December 8, 2006 9:35 AM PST
There aren't too many success stories in the offshore-to-India bucket...
Reply to this comment
very funny
by nonicks December 8, 2006 1:50 PM PST
check ciol.com and all you will see is "success stories" of offshoring to India
View reply
Oh really?
by prinks December 9, 2006 10:12 PM PST
And on what basis was that comment made? Which stories do you know of personally or professionally that actually did not work out?
I am glad you mention it. STOP BUYING SONY
by yacahuma December 8, 2006 9:41 AM PST
I am glad you mention this. I was going to buy a sony laptop. Now I will buy an Apple. (They are not outsourcing, right?)
Reply to this comment
Apple outsources too
by nonicks December 8, 2006 1:51 PM PST
it has it's laptop and built in Taiwan, software in India and marketing only at US.
View reply
by americarocks234 June 3, 2008 10:15 PM PDT
Me too... dumped Sony. Lousy quality outsourced Indian crap.
Brilliant move!
by kgh120 December 8, 2006 10:47 AM PST
Lets outsource even more manufacturing to China
Lets outsource even more IT to India
Lets let foreign firms buy even more of our natural resource companies and rights.

North America is going to wake up one day to realize that all we have left are
- Sales&Marketing people
- Retail clerks
- Executives

The executives are going to retire with their huge payouts after selling off every asset we have. Meanwhile our kids can look forware to work at starbucks and walmart.

StupidScary.
Reply to this comment
We want cheaper products but won't understand the economics
by csg7 December 8, 2006 11:15 AM PST
Its us and not the top executives who are responsible for outsourcing. We want cheaper products everyday and most companies have to take these measures to meet the demand.
Its been years since this trend has started and so has the the voice of group who opposes it (see other comments !). But what has been the final outcome, more jobs being outsourced. So instead of mindless backlash, try to understand the root cause.
The reason our economy is doing a bit better and has good forecast is becasue of these steps.
Grow up !
Reply to this comment
Confused...
by ddesy December 8, 2006 1:04 PM PST
Okay, so if it's the consumers at fault, I need something explained to me. Why are the corporate big-wigs still raking in loads of money? Look at reality and you will see they cause of people wanting cheaper goods.

The corporate big-wigs get huge raises and bonuses, advertise like madmen, and cause prices to go up. All the while, many average people see little to no raises and small bonuses if any. The result? People have a harder time affording the now more expensive goods.

If you rate our economy by the stock market alone, you might think we're doing fine. If you look at how people are doing, it doesn't quite match. The stock market is a game for people with money, not an indicator of the real economy.
by americarocks234 June 3, 2008 10:23 PM PDT
Oh please.... I worked with offshore developers for 10 years and nothing but lousy applications. US salaried employees are a thousand times more dedicated.
This shows that Sony no longer cares about product quality
by jl878524 December 8, 2006 12:48 PM PST
Anybody who's bought a Sony product in recent years knows this already.
Reply to this comment
Re: This shows that Sony no longer cares about product quality
by chuck_whealton December 9, 2006 9:53 AM PST
Unfortunately, I'd have to agree with you - in part. I will say that I believe they still produce quality products.

However, I have yet to see outsourcing or offshoring produce anything other than promises that never seem to materialize.

There's no reason to believe this will be any different. This is a bad move for Sony.

Charles R. Whealton
Charles Whealton @ pleasedontspam.com
That's a poor opinion
by prinks December 9, 2006 10:10 PM PST
If outsourcing to India by Sony means that their product quality will worsen, then why is it that all the Fortune 500 companies who after outsourcing their back end development to the sub continent have posted larger profits than ever before? No one really cares for that terrible, unjudicious remark you made. I take offence.
View all 2 replies
very funny
by nonicks December 8, 2006 1:49 PM PST
check ciol.com
all you will see is - success stories of offshoring to INDIA.
Reply to this comment
Funny and self-serving
by jl878524 December 8, 2006 2:01 PM PST
Actually, I think the site itself is a pretty good representation of the quality of work you can expect from offshoring.
by americarocks234 June 3, 2008 10:20 PM PDT
I have plenty of offshore experience. Just bottom of barrel coders; no analysts. Horrible people skills. Lies, lies, lies. Indian culture has no problem with that. Anything to land a contract. One lousy app after another until management finally figured it out.
Grow up
by prinks December 9, 2006 10:16 PM PST
I really think its a case of sour grapes for your lot. Maybe you should do some serious homework before you make comments like that.
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