Socially responsible online shopping

A new shopping Web site due to launch Aug. 22 will let people buy products online from companies that share their customers' social values.

Alonovo.com lets people define the social and environmental values they feel are important and see how different merchants perform in those areas using data from KLD Research and Analytics. The areas include labor relations, animal rights, fair trade, charitable giving, clean-energy use and recycling, among others.

The sales are made through Amazon.com and buyers have access to merchants affiliated with that site.

Alonovo.com--the word alonovo is Latin for "sustainable change"--earns a commission of 5 percent to 7.5 percent for every transaction and will donate 20 percent of that commission to a nonprofit organization of the buyer's choice. The list includes American Red Cross, The Sierra Club, UNICEF and Global Exchange.

The Web site seems to fly in the face of the price-comparison shopping trend of many other e-commerce sites. Alonovo.com co-founder George Polisner acknowledges that price is a big factor for shoppers. However, studies have shown that when prices at different sites are comparable, shoppers are inclined to choose the brand whose values they respect more, he said.

A goal of the Web site is to "provide a counterbalance to the pure profit motive that exists," said Polisner, who worked at Oracle for 12 years. "We believe that if we provide a compelling and easy experience and the pricing is reasonably competitive that (the site) will do well."

The site isn't the first to appeal to Web surfers' ethics. Search engine Rectifi gives money to charity every time someone uses it to search, bid on eBay or compare product prices.

[201293546946733175101343322673]

Enough is Enough

You want to be socially responsible? Simple, go live around North Pole and live with Mother Nature. Don't live in NY, dine in famous restaurants, dress gorgeously, and buy socially resonsible products. So fake :)

[201293546946733175101343322673]

Enough is Enough

You want to be socially responsible? Simple, go live around North Pole and live with Mother Nature. Don't live in NY, dine in famous restaurants, dress gorgeously, and buy socially resonsible products. So fake :)

welcome addition, but there are others who deserve credit

the so-called charity malls iGIve.com and MyCause.com both
offer a percentage of any purchase at any of hundreds of
mainline e- and retailers to the charity of ones choice. (mine
happens to be AIDS Research Alliance, which has benefitted
from these services.....)

welcome addition, but there are others who deserve credit

the so-called charity malls iGIve.com and MyCause.com both
offer a percentage of any purchase at any of hundreds of
mainline e- and retailers to the charity of ones choice. (mine
happens to be AIDS Research Alliance, which has benefitted
from these services.....)

[ronnyl2288]

Check out www.TheResponsibleShopper.com primary name www.ASocialThing.com
PLEASE HELP US GET THE WORD OUT.....we haveabout 5ok friends through social networks since we began about 7 months ago butwe need some god exposure to really get the ballrolling. Thanks for your help.
www.ASocialThing.com NONPROFIT SHOPPING MALL WITH OVER 2 MIL PRODUCTS ....ALL WORKING TO AFFECT SOCIAL CHANGE....pls bookmark the shop and use the links when you shop online