Social networking's next phase includes Cisco

More companies are creating services that resemble MySpace.com or YouTube but cater to niche interests.
The New York Times

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[Schratboy]

Come take a walk on the dark side

Cisco starting their own social networking site? What a freaking hoot. I would imagine that everyone will be required to give John Chambers a foot massage and pray at the end-to-end self-defending network alter before being given access...of course, using Cisco's access control products. It will be free at first, but all members will soon be informed that a complete "fork-lift" membership is required and that they'll have to sign over their PCs, homes and 1st born and commmit to buying everything Cisco sells. Welcome to Cisco's Second Life, real-life edition. Hahahahaha

[dinkeldorf]

Cisco is going to run a social site

They'll enable this as an offering for their clients or use it internally.

[imagolfer]

Joke. Niche social networking sites like Askothers are taking over

Cisco can do this, but niche sites (hotornot, askothers,
stumbleupon) are where this industry is going. Especially askothers
which is a video site for aspiring entertainers.

[aggarwals]

Social networking's next phase includes Cisco

Though I really admire Cisco as the company, its leadership, its management, and its strong desire to get into social networking...Cisco trying to get into social networking sounds like Chevron developing a fuel guzzler car so that it could sell more gas.