January 24, 2007 6:00 AM PST

Simply Hired offers content-related job listings

Not making enough money off the Google ads on your Web site? No problem. Add pay-per-click job listings.

Job classifieds search engine Simply Hired on Wednesday launched a service dubbed "Job-a-matic," which lets Web site publishers and bloggers add listings for jobs that are related to the content on their site. The site makes money every time someone clicks on a listing, receiving 30 percent of the revenue generated, said Gautam Godhwani, chief executive of Simply Hired.

Simply Hired modeled its pay-per-click system on Google's AdWords search-marketing system, in which advertisers bid on keywords in an auction and agree to pay a certain price each time their ad is clicked on.

More than a million listings in Simply Hired's database are of this sort. The remainder of the total 5 million listings are freely listed, and no revenue is generated when the listings are clicked on.

Average per-click prices for job listings in the Simply Hired auction range from 30 cents to 60 cents, depending on the type of job and company, a Simply Hired representative said.

Web publishers also can solicit job listings on their own to appear on their site and set the price they want to charge, Godhwani said. Sites will receive half of the revenue from those clicks, he said.

For example, a Web site like CNET that caters to the tech community could list jobs at technology firms.

Simply Hired has signed up some well-known bloggers for the paid job-listing service, including technology visionary Guy Kawasaki, search engine expert John Battelle and technology publisher O'Reilly Media.

Simply Hired is partnering with hosted blogging service Six Apart and RSS provider FeedBurner to enable their members to add paid job listings to their sites and RSS feeds.

The job listings syndication will enable Simply Hired to reach more potential job seekers. "Job-a-matic will bring job listings to niche communities," Godhwani said. Otherwise, "we're only going to get to some percentage of the 130 million workers in the United States."

See more CNET content tagged:
pay-per-click advertising, listing, RSS, search engine, Google Inc.

 

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