Version: 2008

March 30, 2000 11:23 AM PST

Short Take: MTVi launches SonicNet ad campaign

MTVi is launching a multimillion-dollar ad campaign for its music information site SonicNet. The ad campaign will feature popular artists, such as Christina Aguilera, Sting, Yo-Yo Ma and James Brown, touting the slogan: "me music, it's mine." The commercials will air on national and local broadcast outlets during popular TV shows, such as "Frasier," "ER" and "Ally McBeal."

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