August 1, 2002 11:05 AM PDT

Sharp takes wide view with flat panel

Related Stories

Flat-panel market thins out

July 2, 2002

Dell, others tout flat panels

June 28, 2002
Sharp Electronics is targeting high-end professional users with its latest flat-panel monitor.

The electronics maker announced Thursday that it has begun selling the LL-T2010W liquid-crystal display (LCD) monitor, which has a 20.1-inch area with a resolution of 1,600 pixels by 1,200 pixels. The LL-T2010W, with a price tag of $2,100, is targeted at the top 5 percent of the monitor market, professionals who buy and use displays for engineering, graphic design and stock-trading purposes, Sharp spokesman Herb Berkwits said.

"We're going after the upper pyramid of users with a relatively reasonable price for a high-resolution display," Berkwits said. "The market continues to demand higher and higher resolutions, and as the process of manufacturing improves, we can better meet that demand."

The LL-T2010W has a resolution referred to as UXGA, or Ultra XGA, which accounts for a small portion of the overall market now but which is growing as prices come down, according to iSuppli/Stanford Resources analyst Rhoda Alexander. A number of flat-panel makers, such as Samsung and Viewsonic, offer UXGA displays in 19-inch to 23-inch monitors.

In the first quarter of last year, 1,200 UXGA displays were sold for prices between $2,000 and $5,000, according to iSuppli. In this year's second quarter, 23,000 displays were sold for prices ranging from $1,500 to $4,000, with more displays selling in the lower end of that range, Alexander said.

The growth of the market for flat-panel monitors has slowed recently as supply of LCD panels--the primary and most expensive component in flat-panel monitors--has been limited, causing a rise in prices and a subsequent drop in sales.

Monitor shipments are expected to rise 7 percent in the second quarter and 3 percent in the third quarter, according to research firm DisplaySearch.

 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.