November 5, 2004 3:01 PM PST
Rocky & Bullwinkle headed for mobile phones
iFone is banking on the deal to help it attract a bigger following in North America, where it has already introduced "Monopoly" and "Clue" for mobile phones. The company also has developed mobile-phone versions of early Atari video games "Asteroids" and "Pong," and distributes them through deals with wireless-services companies such as Sprint, T-Mobile, Vodafone and Verizon Wireless.
Other animation houses plan to introduce cell phone entertainment based on popular characters. In April, Warner Bros. and Vodafone inked a deal to create screen savers and games based on the entertainment giant's movies and TV series, including "Looney Tunes," "Harry Potter," "Friends" and "The Matrix." Disney has launched a mobile-entertainment division that serves up games and graphics with Cinderella, Mickey Mouse, The Incredibles and other characters.