January 3, 2005 7:46 AM PST

Report: Big boost for blogs in 2004

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The number of blogs and the use of blog readers rose rapidly last year--but a majority of Americans still do not know what a blog is.

A report by the Pew Internet and American Life Project, called the "State of Blogging," discovered that readership of Web blogs--essentially, Web-based diaries--spiked 58 percent last year, with 27 percent of Internet users, or 32 million people, saying that they read blogs. Twelve percent of people who read blogs also chose to post comments on them.

Blog creation is also growing. By the end of 2004, seven percent of U.S. adults, or more than 8 million people, had written a blog, according to the study.

The results of the study, published Sunday, were drawn by surveys with Internet users done in November.

Blog publishing is having an effect on how people read on the Web. Pew researchers found that five percent of Internet users have content from blogs or Web sites delivered via RSS aggregators or XML readers. Instead of skipping between different Web sites, an Internet user can use a reader to collect several different information feeds in a single program.

The emergence of politically oriented blogs helped spur blog readership, the Pew study found: about nine percent of Internet users said they read political blogs during the 2004 U.S. presidential campaign.

But despite the rise in usage, "blog" still is not a household word. Only 38 percent of Internet users know what a blog is, while the rest are not sure what the term means. (Web surfers' curiosity about the term prompted dictionary maker Merriam-Webster to list "blog" as its word of the year for 2004.)

Blog creators tend to be young men who have broadband and are Internet veterans. Fifty-seven percent of bloggers are male and are relatively well off financially, with 42 percent living in households with income of over $50,000.

Blog readers are more "mainstream" than bloggers themselves, the study found. The majority of people who read blogs are male and younger. But the past year has seen greater-than-average growth in blog readership among women, minorities, people aged 30 to 49, and those with a dial-up connection.


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Blogs are Biased
The political blogs are so biased it is embarrasing. I read some regularly before the election, and they were way wrong in their prognostications.

They suck big time and I won't be going back.
Posted by (274 comments )
Reply Link Flag
Blog SHOULDN'T be a household word.
The term "blog" is nothing more than a sociable buzzword for "update your site". There is absolutely NOTHING unique about """blogging technology""". There is NOTHING unique about changing Web content.

If updating content on a Web site is so miraculous to induce a term for the act, then the Internet sure has fallen a long ways since the late 80s...

The term ""blog"" needs to DIE already.
Posted by katamari (310 comments )
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I agree
I agree completely.
Posted by Prndll (382 comments )
Link Flag
Totally agree
I completely agree with the message above. After all, whats the big deal about blogging anyway other than a way to tell other people about stuff they already know about? Blogging should be available within a website, as in users being able to tell each other about good parts of a website, but not a blogging website used to talk about other websites.


Once you think about it, blog is a pretty senseless expression. Rather similar to "dissing".
Posted by j1cumbee (4 comments )
Link Flag
What's your problem?
I thought the word 'blog' was a concatenation of weB & LOG. It's about the logging, keeping a diary. And keeping a diary online surely gives it a whole new twist. Just like sending mail electronically changed it into something new, wich we all call email. You don't think we should drop that one also, do you?
Posted by huddie klein (70 comments )
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changing Web content
<a class="jive-link-external" href="http://www.analogstereo.com/chrysler_prowler_owners_manual.htm" target="_newWindow">http://www.analogstereo.com/chrysler_prowler_owners_manual.htm</a>
Posted by Al Johnsons (157 comments )
Link Flag
So, what's your unbiased news source?
mark d.
Posted by markdoiron (1138 comments )
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You are biased...
If you can't distinguish facts from opinions you will have a real hard time surfing the web... I don't see why you blame this on blogs. You could as well turn to pop-song-lyrics for spiritual guidance.
Posted by huddie klein (70 comments )
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