Rapt announces product, Apple pact

Rapt, a maker of pricing software, announced an upgrade to its flagship product line on Wednesday, launching Price Director 4.4, which promises across the board improvements aimed at helping companies generate dollar values for their products. Among the additions to the package are information sharing tools for group efforts, a business rule manager for setting pricing policies, and extended analytical applications.

As part of the product announcement, Rapt revealed that it has been hired by Apple Computer to help determine what sort of pricing the company should employ for its gadgets and software. Other technology providers using Rapt's technology include Hewlett-Packard, MSN, Seagate and Yahoo.