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SAN FRANCISCO--The question was surely on the minds of many as a top Apple executive spoke Tuesday at a major cell phone trade show: When will Apple adapt its QuickTime media player for cell phones, driving a wave of mobile music download stores?
The indirect answers Apple Senior Director Frank Cassanova gave, during a keynote address and one-on-one, seemed to indicate QuickTime-embedded cell phones won't appear in the near future.
While Apple competitors Microsoft and Real prefer to attack the burgeoning market for cell phone entertainment by having handset makers embed their media players directly into phones, Apple doesn't see the need, Cassanova said. Major cell phone carriers Verizon Wireless, Sprint, and Japan's NTT DoCoMo and KDDI already use QuickTime on their servers that manage media for photo e-mailing and other new services.
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