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February 15, 2006 4:00 AM PST

Power lunching with wizards and warriors

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And since Ito is one of the most well-connected people in the technology industry, it was inevitable that other well-known tech personalities would join up. He expects the guild to be a place where non-WoW tools can be created, largely as a result of its members' technology expertise.

"I've got a couple of developers now in my lab working on setting up collaboration tools," he said, "and I'm going to set up our guild as a test bed for that."

"I think that the combination of the game and the people that I'm playing it with makes it very, very attractive."
--Sean Bonner, blogger

Some members of the guild think WoW provides a rare atmosphere where like-minded people can come together to talk high-level technology some of the time, then run off to kill virtual monsters when they get bored. That even applies to players who aren't hard-core gamers.

"I definitely wasn't a gamer at all," said Bonner, who began playing WoW and joined "We Know" because of Ito. "It was like, 'You have to come play, you have to come play, you have to come play.' I finally went and played and it was so much cooler instantly than I thought it was going to be that I got hooked right away."

Bonner says he simply couldn't resist joining a guild like "We Know." "I think that the combination of the game and the people that I'm playing it with makes it very, very attractive," he said. "I can throw out a blog idea that I'm talking about to people who would actually know what I'm talking about while I'm running around hunting ox or something."

Of course, not every potentially valuable business contact that "We Know" members make happens within the guild. Mayfield said he recently started a potential deal with someone he had previously met rampaging around in WoW.

"I met (up with) him in 'World of Warcraft' and we ran the stockades, which is a dungeon, together," Mayfield said, "and then at some point we were whispering a little bit between each other (in WoW) and today we had a call about how to provide a solution for him."

In any case, despite the fact that "We Know" has all kinds of members, to Ito the guild is a refuge for his high-powered buddies. Is it far-fetched to believe the Next Big Thing may get its start while online pals cooperate in their virtual conquests?

"Most of the time, we're talking about things that are more social, or talking about the game, and the game is really more of a social bonding experience," Ito said. "There are a lot of people making connections and talking about working with each other or bringing in their friends from work."

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Movers?.. Shakers?..
by February 15, 2006 5:40 AM PST
Movers?... Shakers?...
Gimme a break
Phil
Reply to this comment
How did that old saw go?
by nicsnide February 15, 2006 6:26 AM PST
Oh, yes, "He was a legend in his own mind."
Movers?.. Shakers?..
by February 15, 2006 5:40 AM PST
Movers?... Shakers?...
Gimme a break
Phil
Reply to this comment
How did that old saw go?
by nicsnide February 15, 2006 6:26 AM PST
Oh, yes, "He was a legend in his own mind."
This is news?
by February 15, 2006 6:47 AM PST
I mean.. if you're going to profile some WoW guild just because they have a couple of CEO's or something, why not profile a guild that doesn't have that? Probably all you've served to do for the members of "We Know" is cause them to get whispers from retards trying to join their guild because they are "movers and shakers."

Seriously, on slow news days, just don't bother working.
Reply to this comment
This is news?
by February 15, 2006 6:47 AM PST
I mean.. if you're going to profile some WoW guild just because they have a couple of CEO's or something, why not profile a guild that doesn't have that? Probably all you've served to do for the members of "We Know" is cause them to get whispers from retards trying to join their guild because they are "movers and shakers."

Seriously, on slow news days, just don't bother working.
Reply to this comment
Horde > Alliance
by the liquid man February 15, 2006 7:28 AM PST
It's just that simple.
Reply to this comment
We Know!
by Sean Bonner February 15, 2006 7:49 AM PST
The horde side version of "We Know" is "We No" - also on Eitrigg.
Horde > Alliance
by the liquid man February 15, 2006 7:28 AM PST
It's just that simple.
Reply to this comment
We Know!
by Sean Bonner February 15, 2006 7:49 AM PST
The horde side version of "We Know" is "We No" - also on Eitrigg.
So this is the market the Starwars Galaxies NGE was targeting
by capfan12 February 15, 2006 8:25 AM PST
It's all clear now.
Reply to this comment
So this is the market the Starwars Galaxies NGE was targeting
by capfan12 February 15, 2006 8:25 AM PST
It's all clear now.
Reply to this comment
What a load of RUBBISH!!
by RipperjackAU February 15, 2006 4:31 PM PST
If this is true, then corporate America is run by a bunch of 13 year old smacktards, who have trouble spelling words over 3 letters in length. Since this is the type of player I have found over on Silver Hand. Anybody with a mental age over 6 is very rare indeed. Hence why this story is so fanciful.

If this was Everquest 2 or the like, then sure. However World of Warcraft should be renamed World of Playschool, the way the player base carries on.

Barrens chat... need I say more!
Reply to this comment
You're just mad...
by Richard G. February 16, 2006 1:55 PM PST
You're just mad because you know bruce lee could destroy chuck norris.

(just kidding.)

I play Everquest 2, and I've heard references to Chuck Norris and Bruce Lee are popular over there. They're starting to become popular on EQ2 as well.
View reply
What a load of RUBBISH!!
by RipperjackAU February 15, 2006 4:31 PM PST
If this is true, then corporate America is run by a bunch of 13 year old smacktards, who have trouble spelling words over 3 letters in length. Since this is the type of player I have found over on Silver Hand. Anybody with a mental age over 6 is very rare indeed. Hence why this story is so fanciful.

If this was Everquest 2 or the like, then sure. However World of Warcraft should be renamed World of Playschool, the way the player base carries on.

Barrens chat... need I say more!
Reply to this comment
You're just mad...
by Richard G. February 16, 2006 1:55 PM PST
You're just mad because you know bruce lee could destroy chuck norris.

(just kidding.)

I play Everquest 2, and I've heard references to Chuck Norris and Bruce Lee are popular over there. They're starting to become popular on EQ2 as well.
View reply
notice the majority of responses here
by chaos233 April 25, 2006 4:21 PM PDT
are from bitter folks, like most of the player base of EQ2. EQ2 is so devoid of fun factor that it was crushed by WoW and Guild Wars in player base, and as soon as Vangaurd goes live it will wither away quickly. Go back to your mundane crafting game and your mongoloid character models and stop trashing folks who like to have fun when they game.
Reply to this comment
notice the majority of responses here
by chaos233 April 25, 2006 4:21 PM PDT
are from bitter folks, like most of the player base of EQ2. EQ2 is so devoid of fun factor that it was crushed by WoW and Guild Wars in player base, and as soon as Vangaurd goes live it will wither away quickly. Go back to your mundane crafting game and your mongoloid character models and stop trashing folks who like to have fun when they game.
Reply to this comment
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