Sizing up shoppers
Step inside an Intellifit kiosk and an orbiting scanner bombards your body with radio waves that ping back more than 200 measurements in 10 seconds. The company currently has kiosks in a handful of locations, including a Macy's store.
Credit: Pacific Northwest National Laboratory
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5 comments
Join the conversation! Add your comment (Log in or register)- If there's one thing retailers love...
- ...it's a big box that consumes a bunch of floor space. That thing has to boost revenue enough to cover it's cost PLUS the loss of sales due to reduced square footage on the sales floor.
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- I agree with you..!!
- this thing lOOks like a over size phone booth.!! What happen to the old tape ruler, and, a person to size you. !! AND ! It took up a whole less size SPACE.! dO PEOPLE KNOW HOW TO USE A TAPE RULER, ??!!?
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- You missed the point!
- This space is cheap. The plastic box is cheap. ...Of the 600 billion$$ of clothing sold per year over 24% is returned because it does not fit! A store chain that can say "no matter if you buy in the store or on-line we can give you cloths that fit, AND you won't have the hassle of returns" wins BIG. I read where Pennys can save over $50,000,000 in the first year with this thing. People will go to the stores that can give them exact fit. Wive can tell their husbands " Buy my Christmas present at Macy's because they HAVE MY SIZE!"
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