• On The Insider: The Beckham's New Sizzling Ad

Sizing up shoppers

Step inside an Intellifit kiosk and an orbiting scanner bombards your body with radio waves that ping back more than 200 measurements in 10 seconds. The company currently has kiosks in a handful of locations, including a Macy's store.

Credit: Pacific Northwest National Laboratory

Intellifit

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If there's one thing retailers love...
by nealda February 16, 2005 6:53 AM PST
...it's a big box that consumes a bunch of floor space. That thing has to boost revenue enough to cover it's cost PLUS the loss of sales due to reduced square footage on the sales floor.
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